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National support for a healthy checkout policy: a randomised message-framing experiment

Published online by Cambridge University Press:  06 November 2026

Andrea M. Gil*
Affiliation:
Graduate Group in Nutritional Biology, University of California, Davis, USA Institute for Global Nutrition, University of California, Davis, USA
Alexandria E. Reimold
Affiliation:
Department of Human Ecology, University of California, Davis, USA
Brittany Lemmon
Affiliation:
Department of Human Ecology, University of California, Davis, USA
Ethan C. Wolf
Affiliation:
School of Public Health, University of California, Berkeley, USA
Lori Dorfman
Affiliation:
School of Public Health, University of California, Berkeley, USA Berkeley Media Studies Group, Public Health Institute, USA
Susan D. Brown
Affiliation:
Department of Internal Medicine, University of California, Davis, USA
Lauren E. Au
Affiliation:
Institute for Global Nutrition, University of California, Davis, USA Department of Nutrition, University of California, Davis, USA
Jennifer Falbe
Affiliation:
Institute for Global Nutrition, University of California, Davis, USA Department of Human Ecology, University of California, Davis, USA
*
Corresponding author: Andrea M. Gil; Email: amgil@ucdavis.edu
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Abstract

Objective:

Healthy checkout policies set nutritional standards for store checkouts and have been implemented in three US jurisdictions. We compared four message frames, each describing a different rationale for the policy, on adults’ support for a healthy checkout policy.

Design:

Participants were randomised to one of four message frames: (1) expanding healthy choices; (2) reducing parental stress by removing unhealthy items from child eye level; (3) improving community and child health; or (4) addressing predatory marketing. We used Poisson regression with robust standard errors to examine policy support by message frame and explore variation in support by socio-demographic characteristics.

Setting:

Online randomised experiment.

Participants:

A convenience sample of US adults (analytic N 3978) recruited online via quota-matching to approximate national socio-demographic characteristics.

Results:

Overall, most participants (65 %) supported a healthy checkout policy. Support was moderately higher (68 %) when the policy was framed as reducing parental stress than addressing predatory marketing (64 %) or expanding healthy choices (61 %; all p < 0·05). Policy support was also higher when framed as improving community and child health (67 %) than expanding healthy choices (61 %; p < 0·01). In adjusted models, overall policy support was higher among adults with Hispanic ethnicity (68 %); incomes >$35 000 (range 66–70 %); a prediabetes or type 2 diabetes diagnosis (67 %); at least some college education (67 %) and residence in the Northeast US (70 %; all p < 0·05).

Conclusions:

Support for a healthy checkout policy was high, especially when framed around benefits to child health. Adults with certain socio-demographic and clinical characteristics may especially support healthy checkout policies.

Information

Type
Research Paper
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided that no alterations are made and the original article is properly cited. The written permission of Cambridge University Press or the rights holder(s) must be obtained prior to any commercial use and/or adaptation of the article.
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of The Nutrition Society
Figure 0

Figure 1. CONSORT flowchart of participants from a national sample randomised to view messages for a healthy checkout policy. aReported purchasing food from restaurants <1 time per month: “In the past month, how often did you consume any food or beverage from a restaurant, including sit-down or fast-food restaurants and cafés?” bTime to complete the survey was <33% of the median completion time. cWe assessed participant attention with the question: “What month is it currently?” dAnalyses exclude forty participants with missing socio-demographic variables and two participants who reported living in US territories, who were excluded due to small cell size.

Figure 1

Table 1. Participant characteristics by condition in a randomised message framing experiment assessing support for a healthy checkout policyTable 1 long description.

Figure 2

Figure 2. Participant support for a healthy checkout policy after randomisation to one of four message frames. aTo expand healthy choices in the checkout lane, where the only options are typically candy, soda, and other junk food. bTo make grocery shopping less stressful for parents by removing junk food from children’s eye level in the checkout lane. cTo improve community and child health. dTo address predatory marketing from junk food companies that pay store placement fees to promote candy and soda at checkouts. *p < 0.05 vs. reference group, **p < 0.01 vs. reference group, ***p < 0.001 vs. reference group. Note: Participants were randomised to one of four message frames. Bivariate Poisson regression models with robust standard errors and pairwise comparisons without adjustment for multiple testing were used to determine whether the probability of supporting a healthy checkout policy significantly varied by message frame. Brackets indicate significant differences.

Figure 3

Table 2. Support for a healthy checkout policy by socio-demographic variables (N 3976)Table 2 long description.

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