After a brief explanation of the feminist theological perspective, this essay explores three critiques from that perspective of the marian tradition, highlighting ways in which the symbol of Mary has been used to the detriment of the full humanity and dignity of women. A reinterpretive move than examines three parallel possibilities for a new naming of Mary which would cohere with the full liberation of all human beings. No definitive resting point is arrived at, the conclusion being that a renewed theology of Mary will emerge only with renewed attitude and praxis regarding women in the churches.