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Hezbollah’s Communication Strategy: Emotional Appeals for Cohesion and Resistance

Published online by Cambridge University Press:  03 November 2026

Stephanie Dornschneider-Elkink*
Affiliation:
School of Politics and International Relations, University College Dublin, Dublin, Ireland
Sofia Quaglia
Affiliation:
School of Politics and International Relations, University College Dublin, Dublin, Ireland
Luke Horton
Affiliation:
School of Politics and International Relations, University College Dublin, Dublin, Ireland
*
Corresponding author: Stephanie Dornschneider-Elkink; Email: stephanie.dornschneider@ucd.ie
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Abstract

While research has traditionally linked resistance to negative emotions like anger and frustration, a growing body of work now emphasises the importance of positive emotions such as trust and hope. This article analyses Hezbollah’s speeches from 2001 to 2023, focusing on anger and trust while incorporating positive and negative affect. Using quantitative methods to detect emotions and affect in natural language, our findings reveal that positive affect – often overlooked in resistance studies – is expressed most frequently, followed by trust, negativity and anger. Positivity and trust appear in discussions of Hezbollah’s in-group and ideology (Islam), while negativity and anger surface in discourse on violent resistance and regional security. These findings challenge Western media portrayals that associate Hezbollah with hate and negativity, suggesting that Hezbollah uses positivity and trust to reinforce cohesion, while leveraging negativity and anger to rally support for resistance activities.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of Government and Opposition Ltd.
Figure 0

Figure 1. Positivity, Negativity, Anger and Trust in Hezbollah Speeches

Figure 1

Table 1. Sentiment Scores for Hezbollah Speeches

Figure 2

Table 2. Top-Scoring Speech Titles11

Figure 3

Table 3. Identified Topics15

Figure 4

Table 4. Correlations Between Topics and Emotions/Affect

Figure 5

Table 5. Quotes Assigned the Highest Scores for Topics, Emotions and Affective States16

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