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Embodiment of color metaphor: an image-based visual analysis of the Chinese color terms hēi ‘black’ and bái ‘white’

Published online by Cambridge University Press:  22 June 2023

Jinmeng Dou*
Affiliation:
Department of Linguistics and Translation, City University of Hong Kong, Hong Kong, China
Meichun Liu
Affiliation:
Department of Linguistics and Translation, City University of Hong Kong, Hong Kong, China
Tong Chen
Affiliation:
School of Data Science, City University of Hong Kong, Hong Kong, China
*
Corresponding author: Jinmeng Dou; Email: jmdou2-c@my.cityu.edu.hk
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Abstract

Perceptual information includes sensorimotor and emotional experience regarding the multimodality of the perceptual system. The current study provides an image-based visual analysis on the embodiment of color metaphors through the investigation of (i) the perceptual (dis)similarities between the literal and metaphorical meanings of the Chinese color terms hēi ‘black’ and bái ‘white’ and (ii) the influence of emotional valence on the degree of their perceptual (dis)similarities. Specifically, 24 concepts in three semantic domains were represented as eight-dimensional vectors based on the color information extracted from online images, including two color concepts of black and white, 20 abstract concepts referring to 8 metaphorical meanings of hēi and 12 metaphorical meanings of bái, and two abstract concepts referring to positive and negative affective polarity. Statistical analyses show that (i) the literal and metaphorical meanings of hēi and bái are perceptually distinguishable given their significant perceptual (dis)similarities and (ii) the observed perceptual distinguishability cannot be solely attributed to the (in)consistency of emotional valence associated with the senses. The present study provides nonlinguistic evidence for the embodiment of color metaphors in the Chinese context with an empirical approach that can simultaneously capture the metaphorical mappings and affective associations among cross-domain concepts with sensory data.

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Article
Copyright
© The Author(s), 2023. Published by Cambridge University Press
Figure 0

Table 1. Search terms with their English translation in three semantic domains

Figure 1

Figure 1. t-Distributed stochastic neighbor embedding (t-SNE) plot for color distribution data of the literal and metaphorical meanings of hēi and bái. The desired number of neighbors for each datapoint, perplexity, is set to 14 to get an ideal visualization of the t-SNE results. The datapoints were labeled with the English translations of their corresponding search terms and colorgrams, defined as “a composite image produced by averaging the color value for each pixel across all images in a search term’s image set” (Guilbeault et al., 2020, p. 5). The colorgrams associated with hēi were marked with a black border for easy reference.

Figure 2

Figure 2. Correspondence analysis (CA) biplot for color distribution data of terms referring to the literal and metaphorical meanings of hēi, as well as the affective polarity. The datapoints were color-marked for different categories – referential terms of affective polarity in black, literal meanings in red, and metaphorical meanings in green. The positions of datapoints were predicated with 95% confidence ellipses. The variation detected by the CA technique for a dataset is depicted through several distinct dimensions, each retaining a certain proportion of the total variation. In line with the previous studies (e.g., Glynn, 2009, 2010), all CA maps in this study were plotted based on the variation retained in the first two dimensions (dimensions 1 and 2).

Figure 3

Figure 3. Correspondence analysis biplot for color distribution data of terms referring to the literal and metaphorical meanings of bái, as well as the affective polarity.

Figure 4

Figure 4. Correspondence analysis biplot (a) and clustering dendrogram (b) for the eight metaphorical meanings of hēi and the two literal meanings of hēi and bái. For (a), terms referring to literal meanings were colored in black, whereas metaphorical meanings were red. For (b), the clustering results were calculated with the ward method based on the distance matrix that consists of the Jensen–Shannon (JS; Guilbeault et al., 2020) divergence values between pairs of terms’ color distributions. The clustering results were visualized as a dendrogram, and JS divergence values were represented as a heatmap. Lower JS values correspond to more similar color distributions in the perceptually uniform colorspace.

Figure 5

Figure 5. Correspondence analysis biplot (a) and clustering dendrogram (b) for the 12 metaphorical meanings of bái and the two literal meanings of hēi and bái.

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