Hostname: page-component-74656f9884-c52kr Total loading time: 0 Render date: 2026-11-06T18:09:26.750Z Has data issue: false hasContentIssue false

Stories and Societies: How Fiction-Reading CEOs Affect Corporate Philanthropy

Published online by Cambridge University Press:  17 June 2026

Zhi Jin
Affiliation:
Southwestern University of Finance and Economics, China
Yi Tang*
Affiliation:
University of Hong Kong, Hong Kong
Yinan Yang
Affiliation:
Southwestern University of Finance and Economics, China
Xinrui Zhang
Affiliation:
Liaoning University, China
*
Corresponding author: Yi Tang; Email: msytang@hku.hk
Rights & Permissions [Opens in a new window]

Abstract

This study examines how CEOs’ hobby of reading fiction reinforces empathy and, in turn, is associated with higher corporate philanthropy. Grounded in the Empathy–Altruism Hypothesis, we propose that fiction-reading sustains and deepens a multidimensional yet integrated empathic capacity, which motivates prosocial organizational decisions. With a large dataset of CEOs from non-state-owned enterprises (non-SOEs) listed in China’s A-share market from 2001 to 2018, we show robust evidence that firms led by fiction-reading CEOs engage more in corporate philanthropy; additionally, we confirm that empathy mediates this positive relationship. Furthermore, a difference-in-differences analysis with CEO transition data reveals a significant increase in corporate philanthropy with a newly appointed fiction-reading CEO. Supplementary results show that fiction-reading CEOs promote broader prosocial practices, including employee welfare and ethical governance. By introducing fiction-reading as an unobtrusive, verifiable measure of empathy, this study offers a novel methodological approach for tracing the micro-foundations of corporate social responsibility.

摘要

摘要

本文考察了CEO阅读小说这一业余活动如何通过强化同理心进而影响企业慈善行为。基于‘同理心—利他主义假说’,本文提出,小说阅读能够维持并深化一种多维且整合的同理心能力,从而激发企业层面的亲社会决策。利用2001-2018年中国A股市场非国有上市公司CEO样本,本文发现,由具有小说阅读爱好的CEO领导的企业在慈善捐赠方面表现更为积极;进一步分析表明,同理心在这一关系中发挥显著中介作用。此外,基于CEO更替事件的双重差分(DiD)检验显示,当企业任命具有小说阅读爱好的新任CEO后,其慈善捐赠水平显著提升。扩展研究还发现,此类CEO能够推动更广泛的亲社会实践,包括改善员工福利与强化伦理治理。本文通过引入‘小说阅读’这一隐性且可验证的行为指标,为刻画企业社会责任的微观心理基础提供了新的研究视角与方法路径。

Information

Type
Article
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of International Association for Chinese Management Research.
Figure 0

Figure 1. Mediation model

Notes: This figure illustrates the mediation framework. Path A represents the relationship between CEO fiction-reading and CEO empathy. Path B represents the effect of CEO empathy on corporate philanthropic donations controlling for fiction-reading. Path C’ represents the direct effect of CEO fiction-reading on donations
Figure 1

Table 1. Summary statisticsTable 1 long description.

Figure 2

Table 2. CEO fiction-reading and corporate philanthropyTable 2 long description.

Figure 3

Table 3. Mediation analysisTable 3 long description.

Figure 4

Table 4. Endogeneity concernsTable 4 long description.

Figure 5

Table 5. CEO fiction-reading and organizational philanthropy practicesTable 5 long description.

Supplementary material: File

Jin et al. supplementary material

Jin et al. supplementary material
Download Jin et al. supplementary material(File)
File 50.3 KB