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Are Voters Myopic or Looking for Improvement?

Published online by Cambridge University Press:  01 September 2026

MARKUS PRIOR*
Affiliation:
Princeton University, United States
TALBOT M. ANDREWS
Affiliation:
Cornell University, United States
*
Corresponding author: Markus Prior, Professor, School of Public and International Affairs & Department of Politics, Princeton University, United States, mprior@princeton.edu.
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Abstract

Timing of valence outcomes plays an important role in key theories of electoral choice, and different models place different emphases on past and future outcomes. Whereas sanctioning models consider only retrospective evaluations as an accountability mechanism, selection models hold that voters use past and proposed future conditions to infer the incumbent’s ability to deliver benefits. Drawing on four surveys run on six different samples, we demonstrate that voters prefer improving conditions in both retrospection and prospection. In retrospection, this pattern is difficult to distinguish from overweighting of temporally proximate conditions, which gave rise to the notion of “the myopic voter.” Distinguishing the two processes, we find that people do not ignore early datapoints and reward improving conditions (in both retrospection and prospection). This preference for improvement does not simply reflect an uncritical heuristic for upward trends. People are not universally myopic and many genuinely value improving aggregate conditions retrospectively and prospectively.

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of American Political Science Association
Figure 0

Table 1. Effect of Annual Statistics on Evaluations of Aggregate ConditionsTable 1. long description.

Figure 1

Figure 1. Evaluations of Aggregate Condition, by Slope and Time OrientationNote: Graphs show coefficients from hierarchical regression models that hold constant the average of conditions. Point estimates are predicted values, and error bars are 95% confidence intervals. Full results appear in Tables F1 and F2 in the Supplementary Material.Figure 1. long description.

Figure 2

Figure 2. Evaluations of Balanced Conditions, by Slope and Time OrientationNote: Graphs show coefficients from hierarchical regression models that hold constant the average of conditions. Point estimates are predicted values, and error bars are 95% confidence intervals. Full results appear in Tables F3 and F4 in the Supplementary Material.Figure 2. long description.

Figure 3

Figure 3. Choice-Based Preference for Improvement, by Time OrientationNote: Graphs plot distributions of indifference points with a fixed sequence without an evident slope (marked by the dashed vertical line). Means (μ) and medians (M) are scaled in substantive units. Tests of equality cluster at respondent level to account for repeated observations. NORC data apply sampling and post-stratification weights.Figure 3. long description.

Figure 4

Figure 4. Debiased Choice-Based Preference for Improvement, by Time OrientationNote: Graphs plot distributions of indifference points with a fixed sequence without an evident slope (marked by the dashed vertical line.) Means (μ) and medians (M) are scaled in substantive units. Tests of equality cluster at respondent level to account for repeated observations. NORC data apply sampling and post-stratification weights.Figure 4. long description.

Supplementary material: File

Prior and Andrews supplementary material

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