With socioeconomic liberalization and development, especially since 1980, Turkey has witnessed rapid changes in consumption patterns and fashion styles. Often one fad rapidly follows another, creatively combining symbols of the Ottoman era, foreign influences, and regional traditions. Kandiyoti argues that “[t]here is little doubt that class cultures in Turkey are increasingly being shaped and redefined through the medium of consumption.”1
Deniz Kandiyoti, “Introduction: Reading the Fragments,” in Fragments of Culture. The Everyday of Modern Turkey, ed. Deniz Kandiyoti and Ayşe Saktanber (New Brunswick, N.J.: Rutgers University Press, 2002), 7.
Sencer Ayata, “The New Middle Class and the Joys of Suburbia,” in Kandiyoti, Fragments, 25–42; Feyzan Erkip, “The Rise of the Shopping Mall in Turkey: The Use and Appeal of a Mall in Ankara,” Cities 22 (2005): 89–108; Ayşe Durakbaşa and Dilek Cindoǧlu, “Encounters at the Counter: Gender and the Shopping Experience,” in Kandiyoti, Fragments, 73–89.
Yael Navaro-Yashin, Faces of the State. Secularism and the Public Life in Turkey (Princeton, N.J.: Princeton University Press, 2002); Esra Özyürek, “Miniaturizing Atatürk: Privatization of State Imagery and Ideology in Turkey,” American Ethnologist 31 (2004): 374–91.
Nilüfer Göle, “Secularism and Islamism in Turkey: The Making of Elites and Counter Elites,” Middle East Journal 51 (1997): 46–58; Jenny White, Islamist Mobilization in Turkey. A Study in Vernacular Politics (Seattle, Wash.: University of Washington Press, 2002); Yael Navaro-Yashin, “The Market for Identities: Secularism, Islamism, Commodities,” in Kandiyoti, Fragments, 221–53; B. Kiliçbay, and M. Binark, “Consumer Culture, Islam and the Politics of Lifestyle—Fashion for Veiling in Contemporary Turkey,” European Journal of Communication 17 (2002): 495–511; O. Sandikçi, and G. Ger, “Fundamental Fashions: The Cultural Politics of the Turban and the Levi's,” Advances in Consumer Research 28 (2001): 146–50; Ayşe Saktanber, Living Islam: Women, Religion and the Politicization of Culture in Turkey, Library of Modern Middle East Studies (London: I.B. Tauris, 2002); “ ‘We Pray Like You Have Fun’: New Islamic Youth in Turkey Between Intellectualism and Popular Culture,” in Kandiyoti, Fragments, 254–76; Tanil Bora, “Istanbul and the Conqueror: The ‘Alternative Global City’ Dreams of Political Islam,” in Çaǧlar Keyder, Istanbul: Between the Global and Local, ed. Çaǧlar Keyder (Lanham, Md.: Rowman & Littlefield Publishers, Inc., 1999), 47–58.
Philip Mansel, Constantinople. City of World's Desire, 1453–1924 (Cambridge: Cambridge University Press, 1995); Suraiya Faroqhi, Subjects of the Sultan. Culture and Daily Life in the Ottoman Empire (London: I.B. Tauris Publishers, 2000); Donald Quataert, ed. Consumption Studies and the History of Ottoman Empire, 1550–1922. An Introduction (Albany, N.Y.: State University of New York Press, 2000); Haris Exertzoglu, “The Cultural Uses of Consumption: Negotiating Class, Gender, and Nation in Ottoman Urban Centres During the 19th Century,” International Journal of Middle East Studies 35 (2003): 77–101.
Most of this literature on contemporary Turkey is concerned with the ways in which lifestyle, taste, and consumption have become both a field of and matter in identity politics, especially at the interface between “secularists” and “Islamists.” Issues that are addressed include veiling and clothing, cinema and music, Atatürk symbolism, architecture and urban space, magazines and cartoons, shopping, and literature. These new approaches generally attempt to go beyond the conventional analytical framework of traditional–modern and seek to elucidate how modernity and Turkishness is negotiated in an increasingly globalized world. They accept, even stress, that studies of consumption and lifestyle are important to the understanding of complex forms of distinction and differentiation.
Although the focus on consumption is welcome, this new literature is biased toward post-1980 Istanbul and urban life in general, toward a “shopping for identities” perspective on contemporary urban consumer culture and toward the assumption that large urban centers constitute the only space for cultural production and creativity.6
Martin Stokes, The Arabesk Debate. Music and Musicians in Turkey, Oxford Studies in Social and Cultural Anthropology (Oxford: Oxford University Press, 1992); Keyder, Istanbul.
Martin Stokes, “Afterword: Recognizing the Everyday,” in Kandiyoti, Fragments, 329.
Although seafood consumption is of great importance in some regions in the Middle East, it has not received much academic attention.8
Fish and seafood is a very marginal issue in Culinary Cultures of the Middle East, ed. Sami Zubaida and Richard Tapper (London: I.B. Tauris Publishers, 1994).
Fishery Statistics 2002. State Institute of Statistics, Republic of Turkey.
M. Salih Çelikkale, Ertuǧ Düzgüneş, and İbrahim Okumuş, Türkiye Su Ürünleri Sektörü. Potansiyeli, mevcut durumu, sorunları ve çözüm önerileri, İstanbul Ticaret Odası Yayınları (Istanbul: Lebib Yalkın Yayımları ve Basım İşleri, 1999), 245; “Yoksula ayda 100 gram et,” Yeni Şafak, 11 March 2003; Necdet Oral, “Tarırmı, uyumlandırma programı hayvancılıǧı çökertti,” Evrensel, 5 December 2002; Sevim Köse and Hamdi Oǧut, “A survey on the Seafood Consumption and Marketing in Turkey.” Paper presented at the Pacific Fisheries Technologists' 55th Annual Meeting, Seattle, Wash., 2004; Macalister Elliott et al., “Türk su ürünlerinin mevcut iç ve dış pazarları ile gelecekteki pazar olanakları üzerine bir çalışma (volume 1)” (Ankara: Ministry for Agriculture and Village Affairs, 1996).
Burhan Oǧuz, Türkiye Halkının Kültür Kökenleri. Teknikleri, Müesseseleri, İnanç ve Âdetleri. vol. I: Giriş-Beslenme Teknikleri (Istanbul: Doǧu-Batı, 1976), 573.
“Yoksula,” Yeni Şafak.
Çelikkale, “Su Ürünleri Sektörü; “Yoksula,” Yeni Şafak; Köse and Oǧut, “Seafood Consumption”; Elliot, “Türk su ürünlerinin”; Ahmet Göker Elbek, Dilek İşgören Emiroǧlu and Hülya Saygı, “Balık Tüketimi ve Tüketime Yönelik Survey,” paper presented at the Mediterranean Fisheries Congress, Izmir 1997; Alaeddin Bobat and Şanser Delioǧlan, “Balık tüketiminde tutum ve davranışların deǧerlendirilmesi,” paper presented at the XI. Ulusal su ürünleri sempozyumu, Hatay 2001.
Elbek, “Balık Tüketimi”; Bobat and Delioǧlan, “Balık tüketiminde”; Köse and Oǧut, “Seafood Consumption”; Mustafa Sarı, Hüsrev Demirulus and Bünyamin Söǧüt, “Van ili'nde öǧrencilerin balık eti tüketimi alışkanlıǧının belirlenmesi üzerine bir araştırma,” paper presented at the Doǧu Anadolu Bölgesi IV. Su ürünleri sempozyumu, Erzurum 2000.
Ståle Knudsen, “From Tax to Proteins: State Fishery Policy and the Disregard of Tradition in Turkey,” Middle Eastern Studies 40 (2004): 109–57.
In this article, I argue that different styles of seafood consumption articulate powerful symbols of identity and that most Turks have vivid images of what it means to eat fish.16
Ethnographic fieldwork started in 1990 and is continous. I have spent a total of approximately 14 months in the Black Sea region, most of it in the small town Çarşıbaşı, and lived for several months in Ankara and Istanbul. Concerning sources on seafood consumption, popular and elitist approaches to seafood and restaurants are relatively well represented and, thus, accessible in the swelling Turkish literature on leisure and the like. For the Trabzon fish culture, I rely more heavily on my own field experiences.
ISTANBUL-STYLE SEAFOOD CULTURE
In Turkey, the lokanta is the most common kind of eating establishment, typically serving quick meals at lunchtime but no alcohol. One fills one's stomach at lokantas, but one dines at restorants and drinks at meyhanes, the traditional-style drinking establishment. In the more refined and expensive of these evening eating establishments, seafood occupies a very important position. Although the annual consumption of fish in Turkish restaurants may only amount to approximately 10,000 tons17
Elliot, “Türk su ürünlerinin,” 156.
A visit to a seafood restaurant in Istanbul, and elsewhere in Turkey, is generally a (late) evening social outing with family or good friends, preferably in a seaside location. The food—an entrée of meze followed by a few warm dishes before the main meal of fresh fish, usually an entire fresh fish each—is invariably accompanied by wine or the stronger anise-flavored rakı. The variety of marine products that are served far exceeds the common person's tastes and/or purchasing power; in addition to lüfer (bluefish)—the most popular and archetypal restaurant fish—the menu includes fish such as turbot, swordfish, sea bass, red mullet, and angler fish. A wide variety of nonfish seafood is highly esteemed, including crab, lobster, octopus and squid, prawns, and mollusks.19
Nevertheless, shark, skate, and eel are not commonly served in the restaurants, and dolphin and seal are regarded as inedible.
Dining out on seafood in Turkey is considered a luxury. While a filling meal at some lokanta may cost less than U.S. $2,20
The monthly salary of teachers in the spring of 1998 was around U.S. $400. A newly employed industrial worker would have a salary just over U.S. $200.
Seafood is associated with luxury, but riches and luxury may also be associated with dining on seafood (see Figure 1). One seaside hotel in Çanakkale marketed itself to the Turkish upper class through an ad in the elite-secularist daily newspaper Cumhuriyet (28 July 1998):
ÇA

IN MOTEL, fish for every meal, the sea like an aquarium, quiet holiday far from the crowds and the vulgarity (kabalık). 2 persons 1 week 98 Million TL [U.S. $375].
Football champions: wine, women, and fish. During the latter half of the 1990s the enormous sums of money earned by the top players and clubs in Turkish football caught the attention of the public. To convey an idea of wealth and prestige, seafood is one of the primary means of illustration in this newspaper cartoon (1996). Note that the fish is presented whole. The text reads (from left to right) “League Champions,” “Cup Champions,” “Those falling into [a lower] league.” Reprinted with permission from Semih Balcıoǧlu. [A color version of this figure can be viewed online at www.journals.cambridge.org]
The cartoon (Figure 1) also demonstrates other important aspects of restaurant seafood consumption. First, the fish should be very fresh and preferably served whole, including the head, when possible. Fish seems fresher if it is uncut, its identity is unobscured; a whole fish makes the best impression esthetically. The esthetic aspect of fish and seafood is repeated in conspicuous cooler-showcases, containing several prestigious fish and wine/rakı, in front of the restaurant to attract customers, as well as in the elaborate decorations and the orderly arrangement of seafood and whole and uncut fish at well-stocked fishmongers. At the more refined restaurants, however, elaboration of dishes may take precedence over serving whole fish. Second, seafood restaurants are regularly frequented by women, who are invariably “secular” and uncovered (açık). Third, there is a very strong and pervasive association of seafood with alcohol in the public imageries of contemporary Turkey. Consuming seafood together with alcohol is seen by the elite as a hallmark of a wealthy, secular lifestyle, a refined and sophisticated way of creating moments of muhabbet—intimate, friendly conversation, companionship, joy, and intimacy—within a context that is shielded from the crowds of vulgar, common people.
Furthermore, the Istanbul style of seafood consumption carries all the characteristics of civilized, yet relaxed, manners: the polite language, the napkins, the wiping of forks and knifes before eating, new plates and utensils for each new serving, and so forth. Although this seafood culture finds its main expression in the restaurant and tourist sectors, luxury seafood is also consumed at home. Fishmongers seldom sell turbot and red mullet for less than U.S. $10/kg,21
In the winter of 2004, fishmongers in Beyoǧlu, Istanbul, sold large red mullet for U.S. $40/kg.
Elliot, “Türk su ürünlerinin,” 191, 208, 210.
TRABZON “FISH FOOD” CULTURE
When talking about eating fish in Trabzon, what comes to mind is the Black Sea hamsi (anchovy). Turkish hamsi fisheries comprise one of the largest fisheries in the Middle East and provide approximately three-quarters of all Turkish catches in the Black Sea. Hamsi is really cheap food; in the winter of 1998–99 a kilo sold for as little as U.S. $0.50 in Trabzon, which is much less expensive than other fish and meat. Some intermediately priced fish are also commonly consumed in the eastern Black Sea region, but there are taboos against consuming other locally available species such as crab, black mussels, sole, flounder, eel, greater weaver, and scorpion fish. These species are quite popular, however, in the Istanbul-style seafood culture. In Trabzon, the more expensive species tend to be consumed within the framework of the Istanbul-style seafood culture. Seafood restaurants in Trabzon even import valued species not found in the Black Sea from Istanbul or the Aegean!
The people of Trabzon also prioritize freshness when serving fish, and fish is always bought whole. Yet, the Trabzon fish culture differentiates itself in several respects from the Istanbul way of consuming seafood: fish stands are not “decorated”; fish will invariably be prepared and served without the head; and the multitude of ways of preparing hamsi are a source of both pride and ridicule. “They even make hamsi sweets!”23
Of the fifty recipes (excluding sweets) included in an official publication on traditional meals from Trabzon, eleven recipes are with hamsi, whereas only two are with other kinds of fish and six are with red meat. Mehmet Volkan Canalioǧlu et al., Trabzon Yöresel Yemekleri (Trabzon: Trabzon Valiliǧi İl Turizm Müdürlüǧü, 1997).
Songs are sung about hamsi; poems are written about it. No other fish in Turkey, and no other produce in the Black Sea region, is as exalted, as familiar, as beloved as the hamsi. There can be said to exist a hamsi “cult.” Fish in general is believed to be nutritious, but the hamsi is praised for having life-giving power, for being şifalı (having healing, health-giving properties) and for enhancing sexual potency. Many interpreted the absence of hamsi around 199024
During the late 1980s and early 1990s ecosystemic disturbances, primarily caused by an invader species (Mnemiopsis leiydi), resulted in dramatic decrease in hamsi catches. GEF-Black Sea Environmental Programme, “Black Sea Transboundary Diagnostic Analysis,” (Istanbul: Programme Coordinating Unit, GEF Black Sea Environmental Programme, 1996).
Peyami Safa, “Balıkların Şâhı” (The Shah of the fish), Hamsi 4 (1951), 4. Reprinted in Murat Yüksel, Türk Edebiyatında Hamsi, Trabzon Kültür ve Turizm Müdürlüǧü Kültür ve Turizm Derneǧi Yayınları 1 (Trabzon: Trabzon Kültür ve Turızm Müd., 1989), 25.
CONTRASTING IMAGES: CULTIVATION AND MORALS
Thus far, I have roughly sketched what the two seafood cultures mean to their practitioners. In this section I look more closely at public images and stereotypes of seafood consumption (summarized in Figure 2). Both in local self-definition and in popular nation-wide imagery, the hamsi is portrayed as a key symbol, a metonym, for the eastern Black Sea region and the people living there. Once when I was riding in a taxi in Istanbul, the radio was tuned in to a local (Istanbul) call-in radio program. When one caller said that he had his roots in Trabzon, the program leader immediately sang “hamsi, hamsi, hamsi,” mimicking the folk song style of Trabzon. Hamsi is said to embody many of the region's characteristics, primarily the energetic activity and vigor of its people. While the largely positive images concerning the hamsi are fairly uniformly shared, the cultivated elite tends to look upon the Anatolian and Trabzon approach to seafood as being steeped in traditionalist Islamic superstition, ignorant of modern, civilized food and dining. As is so common in Turkey, lack of education and cultivation is the perceived culprit.
Contrasting images of the seafood cultures.
The two seafood cultures clearly have contrasting approaches to alcohol, echoed, for instance, in diverging images of the Beyoǧlu shopping and leisure quarter in Istanbul. For the religiously observant, Beyoǧlu, with its meyhanes and brothels, is a symbol of all vices. For a man, drinking alcohol, gambling, and illicit sex consume his money, erode his moral standing, and ruin his family. Contrary to lokantas, meyhanes have no separate room for aile (family), that is, men's legitimate female companions and children. The meyhanes—and by extension, the fish restaurants—are, therefore, places of moral corruption to be avoided. When the Islamist Welfare Party won the 1994 municipal elections in Istanbul, a restrictive policy on alcohol was one of the primary ways the new City Administration tried to assert itself in Beyoǧlu.26
Alev İnançınar, “Refah Party and the City Administration of Istanbul: Liberal Islam, Localism and Hybridity,” New Perspectives on Turkey 16 (1997): 23–40.
Although the city of Trabzon hosts a substantial secular and culturally refined urban upper class, people in and around Trabzon are popularly regarded as being, by Turkish standards, conservative and religiously devout. When, during the 1990s, parts of the city center became the focal point for meetings between Turkish men and nataşas, women from the former Soviet Republics, the association between illicit sex and alcohol was strengthened. It became even more important for “good Muslim” men to avoid places serving alcohol, for example, the approximately ten seafood restaurants located just outside of town.
The people in and around the small coastal town of Çarşıbaşı are generally accepted as being among the more conservative in the province of Trabzon. Fishing is one of the primary livelihoods of the population, and fish is a favorite food of the local people. In this town of 10,000 inhabitants, there were approximately 15 eating establishments in the 1990s, but none served fish nor was there a seafood restaurant. When I questioned the reasons for this lack, I had trouble getting any clear-cut answers, but one fisherman tellingly said with a smile, “There is this: if there is fish there should be alcohol.” Being a very sensitive issue, there was no place in Çarşıbaşı that served alcohol, and the sale of alcohol for private consumption was surrounded by secrecy. Although eating fish in Çarşıbaşı and Trabzon is not generally associated with alcohol, the Istanbul seafood culture had such a dominant position in the national discourse on consumption of seafood that it prevented anyone from trying to open a fish restaurant in Çarşıbaşı. The lack of drinking establishments and the lack of places that serve seafood (either Istanbul or Trabzon style) in Trabzon are both Muslim reactions to the immorality of a non-Muslim (secular) life.
The Istanbul seafood culture is perceived by many Black Sea Muslims as expressing a non-Muslim, Rum27
The Greeks of the Ottoman Empire, eastern Greek.
Whereas Beyoǧlu for many is an alluring, but decadent place, it is for the self-declared civilized elite the symbol of (foregone) “cosmopolitanism,” “civilization,” and “elegance.” The cultural divide between the Aegean areas/Istanbul and Anatolia/Black Sea region is further articulated in the special significance attributed to the Istanbul sahil (seaside) which is popularly perceived (e.g., in films, music videos, literature28
With regard to literature, see Frank A. Stone, The Rub of Cultures in Modern Turkey. Literary Views of Education, Indiana University Publications, Uralic and Altaic Series No. 123 (Bloomington, Ind.: Indiana University Press, 1973), 55.
http://www.netbul.com, 10 June 2003.
The images discussed here may indicate considerable continuity in seafood consumption and associated images of ethnoreligious identities since the Ottoman era. However, the native images may blur important aspects of this seafood semiotics and create an incorrectly static and essentialized picture of such consumption. My strategy for exposing the dynamic relationships between identities and seafood consumption involves a survey of historical changes in seafood consumption, analysis of recent changes in seafood “fashions,” and a short discussion of the possible importance of Islamic food taboos for the Trabzon approach to seafood.
SEAFOOD TABOOS IN THE TRABZON FISH CULTURE
Are people in Anatolia and Trabzon more observant with regard to Islamic dietary laws concerning seafood? Islam does not have very clear-cut dietary rules for sea animals.30
Ch. Pellat, “Hayawan,” in The Encyclopedia of Islam, ed. C. E. Bosworth, E. van Donzel, W. P. Heinrichs, and G. Lecomte (Leiden: E. J. Brill, 1995) 306–7; F. Viré, “Samak,” in The Encyclopedia of Islam, 1022.
C. Bromberger, “Eating Habits and Cultural Boundaries in Northern Iran,” in, Zubaida, Culinary Cultures,189; J. R. McGoodwin, Crisis in the World's Fisheries. People, Problems, and Policies (Stanford, Calif.: Stanford University Press, 1990); P. Iddison, “A Fish Suq in the UAE Desert,” paper presented at the Oxford University Symposium in 1997.
Although some men in Çarşıbaşı referred to Islamic rules to explain specific taboos, many also declared, with reference to Maliki, that “if my father comes out of the sea, even he is edible.” Thus, there is disagreement about what is haram, suggesting that people attempt to give local traditions a veneer of legitimacy by anchoring them in Islamic rules. Most people in Çarşıbaşı are actually hard put to explain the taboos. If a particular fish or sea animal is regarded as forbidden, various criteria (from Islamic jurisprudence) other than rules pertaining directly to seafood are applied. Thus, seafood taboos articulate concerns related to the primary Islamic food taboos regarding blood, pork, and alcohol.32
Sami Zubaida and Richard Tapper, “Introduction,” in Zubaida, Culinary Cultures, 14.
What connects and constitutes many of the seafood taboos is the association with meyhane culture, an indecent, secular lifestyle and, above all, alcohol. Fishermen liberally consume high value species such as turbot and red mullet on the boats. These species are also popular among the Black Sea populace during Ramadan. When asked why they do not consume a certain sea animal and fish, such as sole or crab, people in Çarşıbaşı often say simply that “they eat it in Istanbul,” “it is possible to sell it to meyhane/restaurants,” or “that's the business of the rich men.” In the Muslim Middle East,33
Sabry Hafez, “Food as a Semiotic Code in Arabic Literature,” in Culinary Cultures, 257–80.
The way Muslim morality is articulated in approaches to seafood consumption in Turkey is clearly not predicated on a taxonomic system and related notions of purity and contagion alone. Food taboos are closely connected to the sociohistorical context of the consumption. Among Arab Muslims, where seafood occupies a less important place at the meze table and where the Rum context is lacking, prawns are very popular food.34
Personal communication Anh Nga Longva; Jenab Tutunji, “Fish and Fishing,” in Encyclopedia of the Modern Middle East, ed. Reeva S. Simon et al. (London: Simon & Schuster and Prentice Hall International, 1996), 667.
Mary Douglas, Purity and Danger. An Analysis of the Concepts of Pollution and Taboo (London: Ark Paperbacks, 1966); Marshall Sahlins, Culture and Practical Reason (Chicago: Chicago University Press, 1976).
Jack Goody, Food and Love. A Cultural History of East and West (London: Verso, 1998), 148–60.
Carolyn Rouse and Janet Hoskins, “Purity, Soul Food, and Sunni Islam: Explorations at the Intersection of Consumption and Resistance,” Cultural Anthropology 19 (2004): 226–49.
HISTORY OF SEAFOOD CONSUMPTION
Popular imagery of identities expressed through seafood in Turkey during the 1990s tended to confine identity formation to two reified and essentialized sociocultural groupings: Turk/Anatolia versus Rum/Istanbul. A mapping of these identities onto the Istanbul of the Ottomans could imply surrendering the terms of academic inquiry to politicized identity discourses of the present. The discussion below amounts to a critical examination of the ostensible continuity of the referents for identity claims. I outline the general pattern of seafood consumption in Istanbul and Trabzon during Ottoman and early Republican times. Although sources on relations between seafood consumption and cultural patterns are scarce, especially when it comes to Trabzon, enough evidence exists to address adequately questions such as How was seafood consumption configured within identity negotiations? Was Greek lifestyle appropriated by the new Turkish elite?
The Classical Ottoman Era
In Ottoman Istanbul, seafood seemingly constituted one of the few culinary distinctions between the different ethnic–religious groups. A close association between Rum, seafood, and alcohol was grounded in several conditions. First, the general interpretation of the Qurءan and the specific regulations enacted by the sultan meant that production, distribution, and sale of alcohol became primarily a task for Greeks and foreigners in Constantinople. Second, seafood consumption outside the house was probably concentrated in tavernas that were most often run by Greeks. Salted, dried, and marinated fish were regarded as ideal meze in the tavernas.38
This discussion is based on Mansel, Constantinople, 25, 170, 173; Suraiya Faroqhi, “Part II: Crisis and Change, 1590–1699,” in An Economic and Social History of the Ottoman Empire, ed. Halil İnalcık and Donald Quataert (Cambridge: Cambridge University Press, 1994), 411–636; Kemal Sülker, Osmanlıءdan Günümüze İçki ve Toplum (Istanbul: Süreç, 1985), 151; Eremya Çelebi Kömürciyan, İstanbul Tarihi. XVII Asırda İstanbul, trans. Hrand D. Andreasyan (Istanbul: Eren Yayıncılık ve Kitapçılık, Ltd., Şti., 1988), 35–36; Oǧuz, Kültür Kökenleri, 851.
Pierre Gilles, The Antiques of Constantinople, 2nd ed., trans. John Ball (New York: Italica Press, 1988 [1561]), xliii; Kevork Pamukciyan, “Notlar,” in Kömürciyan, İstanbul Tarihi, 218.
Charles White, Three Years in Constantinople; or Domestic Manners of the Turks in 1844, vol. 1 (London: Henry Colburn, 1845), 75, 80; Dorina L. Neave, Twenty-Six Years on the Bosphorus (London: Grayson & Grayson, 1933), 205.
It is too simplistic, however, to claim that seafood was mostly a Rum business. Armenians were an integral part of the non-Muslim seafood culture, and Armenian men were influential as cooks in Istanbul.41
White, Three Years, vol. 3, 89–90.
Ottaviano Bon, The Sultan's Seraglio. An Intimate Portrait of Life at the Ottoman Court, trans. John Withers (London: Saqi Books, 1996), 102.
Tülay Reyhanlı, İngiliz gezginlerine göre XVI yüzyılda İstanbul'da hayat (1582–1599), Kültür ve Turizm Bakanlıǧı Yayınları; 554' Sanat eserleri dizisi; 4 (Ankara: Kültür ve Turizm Bakanlıǧı, 1983), 68.
Kömürciyan, İstanbul Tarihi, 5.
Oǧuz, Kültür Kökenleri, 593.
Tülay Artan, “Aspects of the Ottoman Elite's Food Consumption: Looking for ‘Staples,’ ‘Luxuries,’ and ‘Delicacies’ in a Changing Century,” in Quataert, Consumption Studies, 107–200.
Pamukciyan, “Notlar,” 219; Vefa Zat, “Meyhaneler,” in Dünden Bugüne İstanbul Ansiklopedisi, ed. Nuri Akbayar et al. (Istanbul: Türkiye Ekonomik ve Toplumsal Tarih Vakfı, 1993–94), 437.
Nevertheless, Lent rules, Muslim concerns about alcohol, and the association of Rum with tavernas probably meant that Muslims and non-Muslims had a tendency to approach seafood from different viewpoints, with the Muslim's attitude being more ambivalent. How then did seafood develop from being important Lent food for the common Rum and Armenian to being associated with upper class Istanbul culture in the 1990s? There is little reason to believe that the Rum of Ottoman Istanbul considered seafood to be elite food. Early developments in consumer culture provide some answers. Already in the 17th century “[a] perception of [Istanbul] as a place of comfort, sophistication, culture and opportunity…”48
Rhoads Murphey, “Communal Living in Ottoman Istanbul. Searching for the Foundations of an Urban Tradition,” Journal of Urban History 16 (1990): 116.
Mansel, Constantinople, 325–27.
Oǧuz, Kültür Kökenleri, 597.
Donald Quataert, The Ottoman Empire, 1700–1922, New Approaches to European History (Cambridge: Cambridge University Press, 2000), 130.
In Istanbul, the expression of social hierarchy through consumption used to be demonstrated through the provision of food to followers.52
Artan, “Ottoman Elite's Food Consumption,” 164–65.
Ibid., 144, 151–52.
Julie Pardoe, The City of the Sultan and Domestic Manners of the Turks in 1836, vol. I (London: Henry Colburn, 1837).
Tanzimat to Republic: New Ottoman Lifestyles
Because of the “capitulations” and Tanzimat (1839–1871) policies, the wealth and cultural liberties of Greeks and other non-Muslims increased during the 19th century. The classes connected to the sultanic household and the state were no longer able to keep pace with changes in, let alone monopolize, instruments and symbols for the expression of a prestigious lifestyle and “non-Muslims replaced Muslims as fashion leaders.”55
Quataert, Ottoman Empire, 146, 155.
Herkül Millas, “Istanbulءda Rum,” in Dünden Bugüne İstanbul Ansiklopedisi, 363–68.
Although the Rum may have led the way, cultural intermingling likely resulted in similar patterns of elite consumption across a range of “nationalities.”57
Mansel, Constantinople, 290–96.
Turabi, Turkish Cookery Book. A Collection of Recipes. Facsimile edition of 1984 publication. (Rottingdean, Susex: Cooks Books, 1987[1864]).
Özdemir Kaptan Arkan, “Lokantalar,” in Dünden Bugüne İstanbul Ansiklopedisi, 220–23.
The majority of the population did not take part in the development of refined consumption, and the extravagant consumption and “Western” lifestyle of the elite was widely criticized. Especially gender roles and alcohol remained sensitive issues.60
See e.g., Sülker, İçki ve Toplum, 160.
Exertzoglu, “Cultural Uses of Consumption.”
Early Republic: The Exclusion of Istanbul From Turkishness
The Young Turk and Republican elites increasingly located the core or home of the newly constructed national identity in Anatolia. Istanbul became suspect to the new nation and Republic, because it symbolized both Islamic traditionalism and Western imperialism.62
Çaǧlar Keyder, “The Setting,” in Keyder, ed. Istanbul, 3–28.
Oǧuz, Kültür Kökenleri, 693.
Istanbul culture, despite official efforts to discount it, remained the cultural source for elite articulation, be it in language, clothing, or food. The elite even tried to re-create some of the Istanbul sahil atmosphere in Ankara where they could visit newly constructed gazinos (night clubs) and the like on the “shores” of pools constructed in the shape of the Sea of Marmara and the Black Sea.64
L. Funda Şenol, “İktidar mücadelesinin savaş meydanı: Mekan. Cumhuriyetءin ilk yıllarında Ankaraءda eǧlence mekanları,” Toplum ve Bilim 76 (1998): 86–103.
Irfan Orga, The Caravan Moves On (London: Secker & Warburg, 1958), 25–27.
Sülker, İçki ve Toplum, 168.
Although the Istanbul-style seafood culture was reproduced in Ankara, in Istanbul, the restaurant culture lost much of the late Ottoman splendor. Demand for seafood decreased, but because many kinds of fish were cheap,67
Eser Tutel, “Altmış yıl önce çarşı-pazarda fiyatlar,” Tarih ve Toplum Aǧustos (1998): 46–48.
Arkan, “Lokantalar,” 222.
Mansel, Constantinople, 424.
Vefa Zat, “Meyhaneler,” in Dünden Bugüne İstanbul Ansiklopedisi, 434–38.
Urban Growth, Istanbul Nostalgia, and the Birth of the Fish Restaurant
Although the Turkish state tried, especially after 1950, to stimulate seafood consumption, it was socioeconomic change and mass migration to the urban centers that would set in motion cultural forces that transformed styles, tastes, and meanings of seafood consumption. Murat Belge, a prominent Turkish columnist, writer, and intellectual, identifies the first seafood restaurant in Turkey as the Amatör Balıkçılar Kulübü that was established under the Galata bridge in the 1960s. In those days, he writes, when the fish-loving minorities had left the city, and the new inhabitants of the city had little relation with fish, the lokanta under the bridge “served fish-loving Istanbulness” for the “real” (has) Istanbulites.71
Murat Belge, Tarih Boyunca Yemek Kültürü (Istanbul: İletişim Yayınları, 2001), 342–43.
Thus, the Istanbul-style seafood restaurant may have been “invented” as a reaction to the recent phenomenon of mass migration to Istanbul from Anatolia that brought uneducated and “vulgar” people to the city. The sahil, the lüfer, the traditional meyhane, the cosmopolitan Beyoǧlu—all of these gradually emerged as important figures in an Istanbul nostalgia that, during the 1990s, was increasingly represented in popular books. Many would cite, for example, the early 20th century saying, “The one who does not have knowledge of fish, who does not know the lüfer, does not count as an Istanbulite.”72
A. Haluk Dursun, İstanbulءda Yaşama Sanatı (Istanbul: Ötüken Neşriyat A.Ş., 1999), 264.
The growth of seafood restaurants in Istanbul and elsewhere in Turkey was part of a general change and increase in consumption since the 1960s. Although dining arrangements at the seafood restaurants closely followed traditional meyhane etiquette, many of the new restoran (the luxury tag of “lokanta” had been eroded) were located out of town, especially along the Bosporus, requiring the guest to come by car.73
Arkan, “Lokantalar.”
During the 1980s and 1990s, the number of restaurants in general and seafood restaurants in particular rapidly increased. The situation of two different styles of seafood consumption described at the beginning of this article emerged. Yet, the identity formations that were articulated through the Istanbul-style seafood culture in the 1990s answered to very different economic and cultural contexts than seafood consumption during the late Ottoman period.
Notes on History of Seafood, Alcohol, and Rum in Trabzon
Hamsi has been of continuous and stable nutritional and symbolic value for a majority of the people in the Black Sea region.74
The 17th century traveler Evliya Çelebi stressed the importance of hamsi in Trabzon. Hamamizade İhsan, Hamsi-name. 2nd ed. (Istanbul: Yaylacık Matbaası, 1972 [1928]), 14–15. İhsan's book-length study and praise of this fish is evidence of the importance of hamsi during the early Republican era.
“Çok fakire kut-i can, çok hastaya derman olur.” From the poem ‘Muhammes’ in Yüksel, Türk Edebiyatında Hamsi, 43–46.
Abdullah Günel, ‘Hamsi Bayramı,’ İnan 17 (1945): 25–27, reprinted in Yüksel, Türk Edebiyatında Hamsi, 17.
Before 1916, there was a substantial rural Rum population in the eastern Black Sea region and, thereby, considerable Rum or Greek Orthodox influence on a partly shared culture and praxis among the populations of the region. In the city of Trabzon, the Rum and the Armenian commercial bourgeoisie benefited most from the Trabzon trade boom during the middle of the 19th century. The ties of this Christian bourgeoisie with Greeks and Armenians in Istanbul and elsewhere,77
A. Üner Turgay, “Trade and Merchants in Nineteenth-Century Trabzon: Elements of Ethnic Conflict,” in Christians and Jews in the Ottoman Empire, ed. Benjamin Braude and Bernard Lewis (New York: Holmes and Meier Publishers, 1982), 287–318.
Michael Meeker, A Nation of Empire. The Ottoman Legacy of Turkish Modernity (Berkeley, Calif.: University of California Press, 2002).
Trabzon Vilayeti Salnamesi, vol. 8. trans. K. Emiroǧlu (Ankara: Trabzon İli ve İlçeleri Eǧitim, Kültür ve Sosyal Yardımlaşma Vakfı Yayınları, 1995 [1293/1876]), 263.
See Yorgi Andreadis, Tamama. Pontusءun Yitik Kızı, Marenostrum Dizisi, translator Ragıp Zarakolu (Istanbul: Belge Yayinları, 1996[1993]).
Alcohol was clearly an important issue in the local articulation of Turkishness in the heated years around 1920. At the very first meeting of the Meclis (Parliament) in Ankara (1920), a Trabzon Member of Parliament called for a very strict and sweeping law to restrict the sale and consumption of alcohol. He complained that “[a] handful of Pontos Greeks [Pontoscu in Trabzon] produce rakı, exploit the local people [memleketi], and smuggle the money to Greece.”81
Sülker, İçki ve Toplum, 152.
Cumhur Odabaşıoǧlu, Trabzon 1869–1933 yılları yaşantısı (Ankara: İlk-San Matbaası, Ltd., Şti., n.d.), 171.
RECENT DEVELOPMENTS
New styles of seafood consumption have gradually emerged since the early 1990s. New twists have appeared in elite seafood consumption, partly in response to the erosion of classic Istanbul seafood culture as the new rich “eat into” this consumption style. Cooks come up with creative (and expensive!) seafood dishes, and sushi bars are the recent rage in Istanbul. The change and expansion in nonalcohol-related seafood consumption is even more remarkable and of greater consequence. Places along the Istanbul seaside that serve very cheap “fish in bread” have multiplied since the early 1990s, small stands (büfe) serving fast-seafood, including mussels, have appeared not only in Istanbul but also in Trabzon, fish is making inroads in regular lunchtime lokantas, and picnic-style outdoor establishments serving farmed trout have proliferated along rivers running down from the Black Sea mountains. Of particular interest is the sudden appearance and spread of “meat and fish” eating establishments in Trabzon and elsewhere along the Black Sea coast since the late 1990s.
“Meat and fish” establishments, now numbering perhaps fifty around Trabzon, including two in Çarşıbaşı, are typically located a 15–30 minutes drive from Trabzon or other larger Black Sea cities. These often spacious establishments (Figure 3) emphasize cleanliness and are conspicuously well lit. They avoid use of the terms restoran or lokanta in their names but often include family (aile) on the signboard. They do not serve alcohol and some are even decorated with Qurءanic citations. Their menus do not incorporate mezes, and the choices of seafood are limited to a few “acceptable” species of fish. These elements combine to create a profile that is an outright denial of the semiotics of the meyhanes and the luxury seafood restaurants. On the other hand, main business time is evening and weekends, there is no separation between a male section and the family section, and some Istanbul-style etiquette is followed. Although more expensive than an ordinary lokanta, prices are well below restaurant prices. Both covered women, secular professors, and children feel at home here.
One of the nicer “meat and fish” restaurants at the Akçaabat seaside near Trabzon (2004). [A color version of this figure can be viewed online at www.journals.cambridge.org]
The inclusion of fish in eating establishments that do not serve alcohol indicates that the rigid distinction between the Istanbul-style seafood culture and the Trabzon fish food culture is diminishing. This finding is related to another trend: the development of a nationwide shared culture of fish consumption, especially at-home or private seafood consumption of a limited range of increasingly well-known, easily available, cheap or intermediately priced fresh fish such as hamsi, mackerel, sea bream, and sea bass, as well as canned tuna. Fresh trout is a “new” species that is especially popular among those who did not consume fish previously.83
Elliot, “Türk su ürünlerinin,” 183, 186.
Many contextual changes have helped stimulate or make possible changes in seafood consumption. First, seafood is increasingly coming within the orbit of the expanding sector of industrialized, big capital production and distribution of food and other consumer goods in Turkey. Although over 50 percent of the overall retail market is still in the hands of small scale shopkeepers (bakkal) and open air bazaars, the hyper- and supermarkets have rapidly been increasing their share since the mid-1990s.84
“Turkey: Retail Foods Sector 1999,” USDA Foreign Agricultural Service, GAIN Report TU9059; Ibrahim Sirtioglu, “Branded Products Best Bets in Turkey's Retail Market,” AgExporter July 2004: 14–16; “Tansaş: Presentation on Food Retail Sector,” http://www.tansas.com.tr/docs/sunum_sonuclar/Sunumlar/foodretailmarketandpositionoftansas.pdf
Second, cage rearing of sea bream and sea bass in the Aegean and freshwater trout in the Black Sea region and Anatolia “took off” during the 1990s. Since 1998, farmed fish has accounted for more than 10 percent of “water produce” production in Turkey,85
Fishery Statistics; S. Ahmet Çeliker, “Su Ürünleri,” T.E.A.E.-Bakış, 8 (2003), June.
Necdet Oral, “Tarırmı,” Evrensel.
Both well-established and more recent concerns shape the direction of the new developments. Age-old conceptions of the life-giving power of fish articulate easily with popularized scientific discourse about the health benefits of eating fish and seafood. Mention fish and many will respond: “medicine!” (ilaç). At the same time, people are increasingly aware that seafood must be fresh and clean. In the supermarkets that sell seafood, there is almost an obsessive concern about hygiene. Some of the retail chains emphasize that they control the quality of the product through their “cold storage chain” or their integrated control “from field to table” that Carrefour in Turkey first applies to farmed fish.87
Esen Evran, “Sahibinden, doktor kontrollü balık,” Sabah, 22 March 2004.
“Meat and fish” eating establishments seem to be a Black Sea trend, whereas supermarkets that sell seafood are primarily found in larger cities. No supermarket in Trabzon, for instance, sells fish—not even processed seafood. Supermarkets selling seafood are often located within larger multipurpose shopping and entertainment centers, submerging shopping into an experience of leisure. Shopping centers are typically, but not exclusively, patronized by secular middle and upper middle classes, who often reside in new kinds of suburban, residential areas. “Meat and fish” eating establishments in the outskirts of Trabzon provide an arena where people from many walks of life, including a devout new middle class, can intermingle and take part in modern lifestyles that are not framed by the stilted classic stereotypes. It is part of modern consumer culture and may look “Western” at the surface, yet is sensitive to Muslim moral concerns. For an increasing number of people, irrespective of social background, the Black Sea seaside is perceived as a zone especially suited to new forms of recreation and leisure.88
Sümer Gülez, “Relationship Between Recreation Demand and Some Natural Landscape Elements in Turkey: A Case Study,” Environmental Management 20 (1996): 113–22.
Although anchored in very different economies, both “meat and fish” establishments and the incorporation of well-stocked seafood counters within supermarkets articulate a desire for “modern living.” Leisure has become, in time and space, an identifiable and important part of new lifestyle patterns that increasingly pull the middle class, family, and women into a culture of recreation and consumption. Use of private cars is often a requirement to take part in this. Despite severe economic crises in 1994 and 2001, the number of private cars in Turkey almost tripled between 1990 and 2003.89
From 1,649,879 in 1990 to 4,700,343 in 2004, a rise of 184 percent (State Institute of Statistics 2004, http://www.die.gov.tr/TURKISH/SONIST/TASIT/260704/TABLO3).
When it comes to the future, my guess is that the culture or identity aspects of seafood consumption, so long ignored by state scientists and bureaucrats, will increasingly receive attention as large corporations try to monitor and create trends to increase market share and profits. This phenomenon may herald a change in how change is created: while the first seeds of the Istanbul-style fish restaurant and the “meat and fish” eating establishments in Trabzon were sown by small local entrepreneurs, large corporations may lead the way in future.
CONCLUSIONS
The meaning of seafood consumption in Ottoman and Turkish societies has been constructed primarily in local and national contexts. Shifts in seafood consumption patterns are primarily a result of negotiation of economic and demographic changes within Turkey. Although these economic and demographic changes have increasingly been shaped by economic globalization, recent developments in seafood culture are not the result of exposure to global consumer patterns. Changes in the symbolic referents of seafood consumption also predate the “new” phenomena characteristic of the post-1980 liberal era in Turkey. This finding is demonstrated, for instance, by the new search for “Istanbulness” through the genesis of the Istanbul-style fish restaurants during the 1960s.
The ambivalence toward seafood, as simultaneously prestigious and suspect food, has been negotiated in a multitude of ways through the centuries with different mappings onto class, regional, urban–rural, religious, and ethnic identities. Devout Muslims' concerns about alcohol as part of the seafood meal and the (late) Republican association of certain kinds of seafood with the secular upper class have had a formative influence on the semiotics and consumption of seafood. The widespread skepticism toward Istanbul-style seafood consumption illustrates the way in which mainstream Islamists do not criticize or oppose the class system directly; rather they attack the symbolic referents of a secular high-class lifestyle.90
Navaro-Yashin, Faces of the State; White, Islamist Mobilization.
Some have claimed that consumption of food must be understood against the backdrop of attempts to create “national” cuisines.91
Zubaida and Tapper, “Introduction,” Culinary Cultures; Sidney W. Mintz and Christine M. Du Bois, ed., “The Anthropology of Food and Eating,” Annual Review of Anthropology 31 (2002): 99–119.
I agree with Rouse and Hoskins, who in a study of food consumption among African American Sunni Muslims, argue that “food taboos are mired in a dialectical relationship between historical memory and identity versus social and ideological change. As a result, most foods occupy more than one category allowing fluidity for constantly shifting subject positions.”92
Rouse and Hoskins, “Purity,” 237.
“Meat and fish” eating establishments attract customers across the secular–Muslim divide and demonstrate that there is widespread sharing of lifestyles across this ideological divide. Thus, the advent of “meat and fish” cannot be seen, like “Islamic chic” tesettür,93
Jenny B. White, “Islamic Chic,” in Keyder, Istanbul, 77–91; Navaro-Yashin, Faces of the State.
M. Pınar Mercan, “Başbakan yemek öncesi künefe yer,” Sabah Aktüel Pazar, 23 May 2004.
Author's note: Research and fieldwork on which this article is based were funded by The Research Council of Norway. An earlier version of this article was presented at the MESA Annual Meeting in 2003. I thank Edvard Hviding for inspiring me to study seafood, Kjetil Fosshagen and Kari G. Telle for insightful comments on earlier drafts, and four anonymous reviewers for very helpful suggestions.



