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Product redesign considering the sensitivity of customer satisfaction

Published online by Cambridge University Press:  17 October 2022

Kaixin Sha
Affiliation:
Department of Industrial Engineering, School of Mines, China University of Mining and Technology, Xuzhou 221116, Jiangsu, China
Yupeng Li*
Affiliation:
Department of Industrial Engineering, School of Mines, China University of Mining and Technology, Xuzhou 221116, Jiangsu, China
Zhihua Zhao
Affiliation:
Department of Industrial Engineering, School of Mines, China University of Mining and Technology, Xuzhou 221116, Jiangsu, China
Na Zhang
Affiliation:
Department of Industrial Engineering, School of Mines, China University of Mining and Technology, Xuzhou 221116, Jiangsu, China
*
Author for correspondence: Yupeng Li, E-mail: ypeng_li@163.com
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Abstract

Redesign is a widespread strategy for product improvement whose essence is the optimization of design parameters (DPs) considering the trade-off between customer satisfaction and cost concerns. Similar to the relation between customer requirements (CRs) and customer satisfaction, the sensitivity of customer satisfaction is diverse to different DPs. In this study, a sensitivity-enhanced customer satisfaction function is defined for redesign model construction. This fills the research gap in product redesign that lacking of consideration and quantification of customer satisfaction sensitivity. First, a sensitivity index is defined based on Kano indices for analyzing sensitivity of customer satisfaction in different DP categories. Second, traditional customer satisfaction function has been improved by injecting the sensitivity of customer satisfaction to the variations of DPs. Subsequently, a DP optimization model is established to maximize shared surplus between customers and enterprise. Finally, a case study involving the redesign of a braking system of automobile is implemented to demonstrate the effectiveness and rationality of the proposed approach. The results show that the improved customer satisfaction function can reflect a more nuanced relationship between customer satisfaction and fulfilment level of DPs. Additionally, the proposed redesign model helps designers determine the target values of DPs under a better trade-off and enhances enterprise competitiveness.

Information

Type
Research Article
Copyright
Copyright © The Author(s), 2022. Published by Cambridge University Press
Figure 0

Fig. 1. Two-level HoQ for calculating relative importance of DPs.

Figure 1

Table 1. Kano questionnaire and assignments of ahn and bhn

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Fig. 2. Sensitivity categories.

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Fig. 3. Explanation of s(xh).

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Fig. 4. Framework of the proposed product redesign method.

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Table 2. List of CRs, ECs, and DPs related to the braking system of automobile

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Table 3. Relative importance of each CR, EC, and DP

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Fig. 5. Sensitivity category.

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Table 4. Results of $\vartheta _h$, γh, and τh

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Fig. 6. Customer satisfaction function of each DP.

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Table 5. Normalized information of DPs

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Table 6. Results of the redesign model

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Table 7. List of CRs, ECs and DPs related to the smartphone

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Table 8. Results of $\vartheta _h$, γh, and τh

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Table 9. Normalized information of DPs

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Table 10. Results of the redesign model

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Fig. 7. Comparison of the DPs with redesign method A.

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Fig. 8. Comparison of customer satisfaction, engineering cost, and shared surplus with redesign method A.

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Fig. 9. Comparisons of the customer satisfaction for each DP.

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Fig. 10. Comparison of the DPs with the redesign method B.

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Fig. 11. Comparison of customer satisfaction, engineering cost, and shared surplus with redesign method B.

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Table A1. Importance pairwise comparison of CRs

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Table A2. Importance pairwise comparison of ECs to each CR

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Table A3. Importance comparison level

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Table A4. Relevance pairwise comparison of ECs

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Table A5. Relevance pairwise comparison between ECs and DPs

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Table A6. Relevance pairwise comparison of DPs

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Table A7. Relevance level