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Landers and Behrend (Reference Landers and Behrend2015) question organizational researchers’ stubborn reliance on sample source to infer the validity of research findings, and they challenge the arbitrary distinctions researchers often make between sample sources. Unconditional favoritism toward particular sampling strategies (e.g., organizational samples) can restrict choices in methodology, which in turn may limit opportunities to answer certain research questions. Landers and Behrend (Reference Landers and Behrend2015) contend that no sampling strategy is inherently superior (or inferior), and therefore, all types of samples warrant careful consideration before any validity-related conclusions can be made. Despite sound arguments, the focal article focuses its consideration on external validity and deemphasizes the potential influence of sample source on internal validity. Agreeing with the position that no samples are the “gold standard” in organizational research and practice, we focus on insufficient effort responding (IER; Huang, Curran, Keeney, Poposki, & DeShon, Reference Huang, Curran, Keeney, Poposki and DeShon2012) as a threat to internal validity across sample sources.
IER, which ranges from intentional random endorsement of response options throughout a survey to occasional lapses in attention to several items, can affect the internal validity of study conclusions (Huang, Liu, & Bowling, Reference Huang, Liu and Bowling2015). IER can result in random measurement error that attenuates correlations between variables (McGrath, Mitchell, Kim, & Hough, Reference McGrath, Mitchell, Kim and Hough2010), thus inflating Type II error rate. IER can also produce systematic bias that inflates correlations between variables, thus increasing Type I error rate in particular instances (Huang, Liu, & Bowling, Reference Huang, Liu and Bowling2015). Given IER's threat to internal validity, greater attention should be paid to whether sample sources differ in their presence and detection of IER. We begin examining these issues by (a) providing a cursory examination of IER detection in the organizational literature and (b) investigating common practices in IER detection between convenience sampling strategies in recently published journal articles. To promote evidence-based guidelines for sample selection and evaluation in organizational research and practice, we also issue a call and provide recommendations for more IER research.
A Cursory Examination of IER Detection
Organizational researchers often inquire about the extent to which respondents provide quality data, especially when they are recruited from online sources (Barger, Behrend, Sharek, & Sinar, Reference Barger, Behrend, Sharek and Sinar2011). Although some evidence suggests no differences in data quality between crowdsourcing and student samples (Behrend, Sharek, Meade, & Wiebe, Reference Behrend, Sharek, Meade and Wiebe2011), no studies have directly compared organizational samples with other sources on IER. Perhaps researchers perceive organizational samples as being of higher quality and free of IER. Consistent with this speculation, Liu, Bowling, Huang, and Kent's (Reference Liu, Bowling, Huang and Kent2013) survey of Society for Industrial and Organizational Psychology members showed that IER screening was adopted less frequently in organizational samples compared with student and paid online samples.
However, IER is not uncommon in the organizational literature among both organizational and student samples. In organizational samples, Green and Stutzman (Reference Green and Stutzman1986) found that 57% of 292 mental health workers reported spending time on tasks they could not have performed at work (i.e., infrequency tasks/items). Green and Veres (Reference Green and Veres1990) found that 18% of 101 clerical workers and 61% of 118 police corporals indicated they had performed infrequency tasks that were not part of their jobs. Stetz, Button, and Quist (Reference Stetz, Button and Quist2012) reported that endorsement of six infrequency items ranged from 3% to 15% among 72 police officers. Hough, Eaton, Dunnette, Kamp, and McCloy (Reference Hough, Eaton, Dunnette, Kamp and McCloy1990) chose a more stringent cutoff for carelessness (six out of eight endorsements on infrequency items) and identified 7.4% careless respondents in 9,152 military personnel. Meanwhile, in undergraduate student samples, Meade and Craig (Reference Meade and Craig2012) reported careless responding among 10%–12% of students in a lengthy survey. Chiaburu, Huang, Hutchins, and Gardner (Reference Chiaburu, Huang, Hutchins and Gardner2014) found that 15% of 133 undergraduate students devoted only 2 seconds per item in a low-stakes survey. Unfortunately, we could not find any published reports that directly address IER occurrence in crowdsourcing or other online samples.
Therefore, there is reason to suspect that respondents directly recruited from organizations may not always be attentive to survey measures. IER is likely present in datasets from a wide range of sample sources. Given the cursory nature of the review presented above, we attempted a more systematic examination of current IER screening practices in highly impactful journals in organizational research.
A Survey of IER Detection in Three Major Journals
Evidence-based strategies to detect and screen IER (e.g., infrequency, inconsistency, response pattern, response time, and multivariate outliers) have recently been advanced (Huang et al., Reference Huang, Curran, Keeney, Poposki and DeShon2012; Huang, Bowling, Liu, & Li, Reference Huang, Bowling, Liu and Li2015; Meade & Craig, Reference Meade and Craig2012). To compare quality control practices between sample sources, we examined data screening procedures pertaining to IER detection in recent articles published in the Journal of Applied Psychology, Journal of Management, and Academy of Management Journal. Our goals were to document common practices on quality control against IER and investigate whether more screening occurred for nonorganizational samples relative to organizational samples. We selected articles published between 2012 and 2014, following the release of two IER-related empirical articles in 2012 (Huang et al., Reference Huang, Curran, Keeney, Poposki and DeShon2012; Meade & Craig, Reference Meade and Craig2012). The search resulted in 252 samples from Journal of Applied Psychology, 104 samples from Journal of Management, and 107 samples from Academy of Management Journal.
Based on our analysis, reporting practices to prevent or screen IER are very rare in these top-tier journal articles. Most studies utilize completion of focal measures (i.e., missing data) as a proxy for data quality to determine inclusion of cases in analyses. However, we were surprised to find that only three studies from the targeted journals from 2012 to 2014 reported screening for IER. Johnson and Allen (Reference Johnson and Allen2013) and Pieterse, Van Knippenberg, and Van Dierendonck (Reference Pieterse, Van Knippenberg and Van Dierendonck2012) utilized multivariate outliers to remove individuals whose responses constituted extremely divergent combinations of scores. Bagger and Li (Reference Bagger and Li2014) examined the consistency of responses to demographic items to ensure data quality. These three studies utilized an online panel (Johnson & Allen, Reference Johnson and Allen2013), a student sample (Pieterse et al., Reference Pieterse, Van Knippenberg and Van Dierendonck2012), and a snowball sample of working adults (Bagger & Li, Reference Bagger and Li2014). No studies using organizational samples reported IER detection or screening. Overall, very few studies reported detecting or screening IER, regardless of sample source. An exception is experimental studies, where manipulation checks are usually applied to screen participants who did not attend to the experimental stimuli. In our survey of articles, experimental manipulation checks were reported as a proxy of IER screening with both organizational and student samples (King et al., Reference King, Botsford, Hebl, Kazama, Dawson and Perkins2012).
Two explanations may be offered for the limited application of IER detection and screening to the organizational literature. First, IER may not occur frequently. However, the existence of IER within organizational and student sample sources has been documented in the literature (as reviewed earlier) and highlighted in recent Society for Industrial and Organizational Psychology presentations (e.g., Nieminen, Kotrba, Denison, & Carter, Reference Nieminen, Kotrba, Denison and Carter2014). To capture the presence of IER across sample sources, we examined patterns of IER in our own datasets using samples of undergraduate students and Amazon Mechanical Turk (MTurk) workers. Responses to three extreme infrequency items (“I have never used a computer,” “I eat cement occasionally,” and “I can teleport across time and space”) were examined, where failure to disagree with these items indicated severe IER. Among three college student samples (Ns = 402, 1,046, and 1,250), IER frequencies for individual items ranged from 3.7% to 17.5%. Among four samples from MTurk (Ns = 325, 389, 415, and 428), item-level IER frequencies ranged from 2.5% to 11.2%. We conclude that most samples, regardless of source, are subject to the threat of IER. However, because different objectives, instructions, IER items, and survey measures were adopted across our datasets and in the publications reported earlier, we caution readers against making inferential IER comparisons between sample sources at this time.
This leads to a second possible explanation for the lack of IER detection and screening. Researchers, reviewers, and/or editors may overlook response effort as a critical determinant of validity or believe that it is a less important methodological factor compared with sample source, response rate, and other sample characteristics. Subsequently, insufficient attention to participant motivation may undermine the internal validity of results. It is important that researchers adopt an a priori IER screening method based on empirical recommendations (e.g., Huang et al., Reference Huang, Curran, Keeney, Poposki and DeShon2012; Meade & Craig, Reference Meade and Craig2012) and that reviewers and editors exert collective effort to create a standard for IER screening and reporting in the literature. This leads to our call for the advancement of evidence-based IER detection, screening, and prevention.
Call for Action
Organizational researchers have not paid sufficient attention to participant response effort nor consistently documented their treatment of IER. To better inform organizational researchers about IER, we call for more rigorous investigations to determine whether participant motivation and effort during surveys differ between convenience sampling sources (e.g., organizational, online, student samples). We provide three directions for future research on survey data quality assessment including the detection, screening, and prevention of IER. We recommend that these approaches be applied across sample sources.
Detection
The use of infrequency items, consistency indices, and multivariate outliers are promising approaches to detecting IER in surveys (Huang et al., Reference Huang, Curran, Keeney, Poposki and DeShon2012; Meade & Craig, Reference Meade and Craig2012). However, these particular approaches may not be applicable to all surveys or other forms of measurement (e.g., behavioral measurement). Opportunities exist for researchers to generate and examine the effectiveness of alternative IER detection techniques. For instance, response latency at the item level can be used as a proxy for response effort. Behaviors associated with lack of effort (e.g., excessive number of breaks, noncompliance with instructions) may also indicate IER.
Screening
IER is a continuous construct. Identifying and removing cases based on IER require adopting an appropriate IER cutoff score. The lack of empirically derived cutoffs (for an exception, see Huang et al., Reference Huang, Curran, Keeney, Poposki and DeShon2012) may result in different sample sizes and power across studies, which may in turn affect study results. To address this issue, simulation studies may be employed to generate cutoff “standards” and provide evidence-based recommendations for researchers and practitioners.
Prevention/Intervention
Because IER detection and screening are reactive approaches to securing data quality, proactive techniques should be also be increasingly used to decrease IER and improve data quality. More research is needed to develop and examine the effectiveness of proactive approaches (e.g., monetary incentives, instructions, etc.) for promoting respondent effort. In addition, researchers should examine the extent to which different contextual factors (e.g., organizational support, survey design, etc.) influence response effort across sample sources. Sample source may also moderate the effectiveness of these interventions.
Conclusion
In sum, we echo Landers and Behrend (Reference Landers and Behrend2015) that data source does not necessarily equate to data quality and extend the discussion to consider internal validity as a function of IER. We found that IER appeared to exist across convenience sample sources, yet very few studies in top-tier organizational journals assessed IER. Therefore, we contend that evidence-based strategies should be used with greater frequency to detect and screen IER regardless of sampling strategy. We encourage more research on methods for detecting and reducing IER between sampling sources and provide recommendations for scholars to do so.