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‘A small Utopia’: Unterstützer not Anhänger. Einstürzende Neubauten's Supporter Initiative

Published online by Cambridge University Press:  12 October 2010

Jennifer Shryane
Affiliation:
Hartland, Aspen Grove, Saughall, Chester CH1 6AL, UK E-mail: vogelj@fsmail.net
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Abstract

This paper argues that the Internet strategy created and used by Berlin musicians, Einstürzende Neubauten, emulates many aspects of Attali's (2006) hopes for the future of music – in particular, the creation of new social relations through a participatory listening and, in Chris Cutler's words (2008), to be ‘research as well as entertainment’. I set out to show that Neubauten's use of the world wide web made their Supporter Initiative a radical innovation. My evidence is that their Subskribentenmodell provided access during 2002–2007 to web-streamed ‘open studio’ rehearsals which facilitated a new relationship between artist and recipient in its declaration of fallibility and attention to feedback. Secondly, I argue that Neubauten's international network of 2,000 Unterstützers (not Anhängers) became a virtual and actual ‘extended family’ who created the cottage industry ethos necessary for successful independence. This family not only supported the band financially and contributed to artistic and practical decisions – as with the DIY Berlin concert Grundstück – but also provided grass roots knowledge and skill for independent dissemination and touring (in 2008) of Alles Wieder Offen. Finally, this anti-record company model now offered a paradigm to ‘infect’ other fringe artists and hence upheld Beuysian/Cageian social aims of art.

Information

Type
Articles
Copyright
Copyright © Cambridge University Press 2010
Figure 0

Figures 1 & 2. Andrew Unruh and Rudi Moser creating instruments in the Bunker Studio, Berlin. Photographs taken by the author, October 2006.

Figure 1

Figures 3& 4. The exterior and interior of the Palast der Republik, Berlin. Photographs taken by the author, November 2004.

Figure 2

Figure 5. A collage created by supporter Ian Williamson (February 2008) from self-portraits submitted by supporters. Reproduced here with kind permission of Ian Williamson.

Figure 3

Figure 6. The Grundstück Poster created by Johannes Beck (2004). Reproduced here with kind permission of Johannesbeck, minus design, Berlin.

Figure 4

Figure 7. Alles Wieder Offen performances, Brussels and London, May 2008. Andrew Unruh pulls on the rope to cascade aluminium bars. Photograph taken by K. Shryane for author.

Figure 5

Figure 8. Alles Wieder Offen performances, Brussels and London, May 2008. From left to centre: Alexander Hacke, Unruh and Blixa Bargeld amidst machinery and lanterns. Photograph taken by K. Shryane for author.