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Maybe yes/maybe no: Negotiating with Instagram’s algorithm in a performance assemblage

Published online by Cambridge University Press:  02 October 2026

Paolo Montella*
Affiliation:
Accademia di Belle Arti di Napoli, Italy
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Abstract

This article argues that performance practice can render the operational strategies of otherwise opaque commercial algorithms perceptible. It presents ‘Concrete Reel,’ a research-creation project that operates on Instagram, transforming doomscrolling into a radical audiovisual improvisation. Framed by Manuel DeLanda’s assemblage theory and Karen Barad’s agential realism, the performance is conceived as a dynamic ecosystem wherein the algorithm is a non-human actant whose nature emerges through its resistance to provocation. The model articulates the interaction among the performer, the algorithm and the audience as a triadic negotiation that unfolds in three configurations of increasing scale (micro, meso, macro). At the core of this interaction is a particular performance protocol: a system of binary rules that exaggerates the platform’s interactive logic to deconstruct its user-centric narrative. The audience’s intervention is designed to induce a crisis in the protocol. The resulting collapse of the protocol’s binary logic reveals how the user-centric narrative forecloses agency. From the rubble of control, a deeper understanding emerges, reframing interaction with the algorithm not as domination, but as a conscious navigation of systemic complexity.

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Type
Article
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Figure 1. The acquisition and manipulation system, viewed from the audience’s perspective.

Figure 1

Figure 2. Detail of the jog wheels and touch surfaces. Reel on screen: @anginedepoitrine.

Figure 2

Figure 3. Figure 3 long description.Signal flow of the Concrete Reel audio chain.

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