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How to Design an Online Course

Published online by Cambridge University Press:  15 September 2026

Emma Bridges*
Affiliation:
Classical Studies, The Open University , UK
James Robson
Affiliation:
Classical Studies, The Open University , UK
*
Corresponding author: Emma Bridges; Email: emma.bridges@open.ac.uk
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Abstract

While increasing numbers of academics have begun to produce pedagogical materials for asynchronous online use, few institutions offer specific training on how to produce effective online content. Here, two academics from the Open University, the UK’s largest university and a global leader in distance education, offer an accessible overview of how to design and write online courses, drawing on both pedagogical research and their own extensive experience of designing and authoring learning materials in this format. The case study used is a suite of open-access online courses, HeadStart Classical Studies. Among the elements covered in this “how to” guide are: the careful plotting of Learning Outcomes; scaffolding of the learning journey; use of active learning methods; accessibility; and personalised communication with the learner. Along with a compelling “hook” these are all key for establishing and sustaining student engagement. Various examples and tips are offered with a view to providing an insight into the practicalities of course design at the micro- as well as the macro-level. Screenshots and planning documents are shared as illustrations both of the finished product and of the various stages by which courses are developed. The role of evaluation is also discussed.

Information

Type
Case Study
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NC
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial licence (http://creativecommons.org/licenses/by-nc/4.0), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original article is properly cited. The written permission of Cambridge University Press or the rights holder(s) must be obtained prior to any commercial use.
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Figure 1. The HeadStart Classical Studies landing-page image, depicting the birth of the goddess Athena from the head of her father, Zeus (© Flaroh Illustration. For commercial reuse of this image, written permission from the artist must be sought.).

Figure 1

Figure 2. The sections making up the course content of Herodotus and the Invention of History (© The Open University).

Figure 2

Figure 3. Activity 1 of Exploring Homer’s Odyssey (© The Open University).

Figure 3

Figure 4. Activity 2 of Exploring Homer’s Odyssey (© The Open University).

Figure 4

Figure 5. Activity 5 from Exploring Ancient Greek Religion (© The Open University).

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Figure 6. The “discussion” text accompanying Activity 2 of Exploring Homer’s Odyssey (which features as Figure 4 above) (© The Open University).

Figure 6

Figure 7. Activity 7 from Exploring Ancient Greek Religion, which involves learners watching a video presented by the course author (© The Open University).

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Figure 8. Activity from Exploring Ancient Greek Religion using multiple-choice drop-down boxes (© The Open University).

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Figure 9. Sample study note setting out key information (© The Open University).

Figure 9

Table 1. Table 1. Long description.