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The Generalizability of Online Experiments Conducted During the COVID-19 Pandemic

Published online by Cambridge University Press:  02 July 2021

Kyle Peyton*
Affiliation:
Institute for Humanities and Social Sciences, Australian Catholic University, Melbourne, Australia
Gregory A. Huber
Affiliation:
Yale University, New Haven, CT, USA
Alexander Coppock
Affiliation:
Yale University, New Haven, CT, USA
*
*Corresponding author. Email: kyle.peyton@acu.edu.au
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Abstract

The COVID-19 pandemic imposed new constraints on empirical research, and online data collection by social scientists increased. Generalizing from experiments conducted during this period of persistent crisis may be challenging due to changes in how participants respond to treatments or the composition of online samples. We investigate the generalizability of COVID era survey experiments with 33 replications of 12 pre-pandemic designs, fielded across 13 quota samples of Americans between March and July 2020. We find strong evidence that pre-pandemic experiments replicate in terms of sign and significance, but at somewhat reduced magnitudes. Indirect evidence suggests an increased share of inattentive subjects on online platforms during this period, which may have contributed to smaller estimated treatment effects. Overall, we conclude that the pandemic does not pose a fundamental threat to the generalizability of online experiments to other time periods.

Information

Type
Research Article
Copyright
© The Author(s), 2021. Published by Cambridge University Press on behalf of The Experimental Research Section of the American Political Science Association
Figure 0

Figure 1. Total weekly survey responses completed and sold to academic buyers by Lucid between January 2019 and March 2021.Notes: Points denote weekly survey responses completed and sold to academic customers by Lucid (in thousands). Dark lines and 95% confidence bands from LOESS smoother. The WHO declared COVID-19 a pandemic on 11 March 2020. Proprietary data provided by Lucid cover the period 1 January 2019 – 18 March 2021. In 2019, Lucid sold 729,284 completed survey responses to academic buyers, compared with 2,185,387 in 2020.

Figure 1

Table 1. Summary of 33 replications conducted across 12 original studies

Figure 2

Figure 2. Comparison of 28 summary effect sizes across 11 studies (conjoint excluded).Notes: Estimated summary effect sizes and 95% confidence intervals from pre-COVID experiments (horizontal axis) and COVID era replications (vertical axis). Thirteen of 28 replication estimates were significantly different from their pre-COVID benchmark at P < 0.05.

Figure 3

Figure 3. Comparison of 41 summary effect sizes in conjoint experiments.Notes: Estimated summary effect sizes and 95% confidence intervals from pre-COVID experiments (horizontal axis) and COVID era replications (vertical axis). Seven of 41 replication estimates were significantly different from their pre-COVID benchmark at P < 0.05.

Figure 4

Figure 4. Respondents from mobile devices and web applications from June 2018 to July 2020.Notes: Points denote percentage of respondents in each Lucid survey, sized in proportion to sample size. Dark lines and 95% confidence bands from LOESS smoother. Estimates are based on individual-level browser meta-data and come from a combination of surveys conducted by the authors and UserAgent data shared by Antonio Arechar, Matt Graham, Patrick Tucker, Chloe Wittenberg, and Baobao Zhang.

Figure 5

Table 2. ACQ pass rates by attentiveness and level of difficulty

Figure 6

Figure 5. Reanalysis of estimated treatment effects on trust in government for Peyton (2020) replication.Notes: Estimates for the Lucid replication, fielded in May 2020, are presented for the full sample, and each subgroup partition created by three different methods for classifying attentive versus inattentive respondents. Pairwise correlations between these methods: 0.67 for nonmobile and browsers, 0.10 for non-mobiles and ACQ pass, and 0.09 for browsers and ACQ pass. Estimates for the original experiments come from the replication archive for Peyton (2020) at https://doi.org/10.7910/DVN/L3NT6P. The Qualtrics sample was a quota sample that, like our Lucid replication sample, approximates US census margins on respondents demographics. In the MTurk sample from March 2017, Peyton (2020) Appendix S5.8 reports 87% of respondents passed their pretreatment ACQ. In our direct replication, 19% of respondents passed this same ACQ.

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