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Quo Vadis, World?: Framing Quo Vadis, Aida? As a Memory Text

Published online by Cambridge University Press:  07 October 2026

Anesa Muslimovic Ortega*
Affiliation:
Universitat de València , Spain

Abstract

This article tackles the construction of cultural memory in visual media through Jasmila Žbanić’s globally-awarded film Quo Vadis, Aida? (2020). Similar to previous attempts at memorialisation transcending to social media – such as the #ŠtoTeNema movement on X (Jaugaitė 2024, Memory, Mind & Media 3, 1–22) – Quo Vadis, Aida? (2020) evinces the moral complexities faced by Aida, an English teacher credited as a translator for the United Nations (UN) Blue Helmets, as she grapples with her desire to save her family and neighbours, and her duty as an interpreter. Focusing on the daily trials of Srebrenica citizens before and after the 12 July massacre, Žbanić’s production succeeds as an alternative commemorative practice exhibiting the complexities encountered by Bosniak civilians (Mulaj, 2017, Crime, Law and Social Change 68, 123–143). Žbanić centres the victims’ perspective by casting Bosnian actors and placing a Bosniak female witness as the main character (Milišić, 2021, Društvene i humanističke studije 4, 207–224). Employing social justice frameworks (Misztal, 2003, Theories of Social Remembering, Open University Press), the film demands responsibility and acknowledgement of the international community’s failures in protecting civilians. Žbanić’s portrayal of the UN Blue Helmets, through Aida’s eyes, highlights how unrecognised accountability impedes victims’ identity reconstruction and shared cultural memory (Assmann, 2011, Communicative and Cultural Memory. In Knowledge and Space, Springer Netherlands, pp. 15–27). Through visual and contextual analysis, the film challenges the silencing and denial of Bosniak suffering, countering dominant discourses promoted by Serbian authorities. The article concludes by allegorising Aida’s narrative as a shared global experience for survivors of ethnic cleansing, raising awareness of the moral implications of war and displacement.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NC
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial licence (http://creativecommons.org/licenses/by-nc/4.0), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original article is properly cited. The written permission of Cambridge University Press or the rights holder(s) must be obtained prior to any commercial use.
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Figure 1. Institutions partaking in the funding and promotion of Quo Vadis, Aida?

Figure 1

Figure 2. Compilation of posts on X reflecting users’ opinions after watching Quo Vadis, Aida?

Figure 2

Figure 3. Aida’s sons and husband during the opening scene.Figure 3. long description.

Figure 3

Figure 4. Victim identification in Srebrenica.

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Figure 5. Female soldier witnessing the massacre.Figure 5. long description.