Hostname: page-component-74656f9884-skzmx Total loading time: 0 Render date: 2026-11-06T04:20:53.493Z Has data issue: false hasContentIssue false

Partisan brand name building and deficit politics: examining the role of power sharing on party issue consistency*

Published online by Cambridge University Press:  10 October 2013

Michael S. Lynch
Affiliation:
Department of Political Science, University of Georgia, USA E-mail: mlynch@uga.edu
Anthony J. Madonna
Affiliation:
Department of Political Science, University of Georgia, USA E-mail: ajmadonn@uga.edu
Rights & Permissions [Opens in a new window]

Abstract

Scholars of political parties frequently note that a party's candidates are aided by the presence of a consistent and favourable party brand name. We argue that partisan success in maintaining a consistent position on important policy issues hinges on how their role in the government motivates their strategies about public policy formation. Specifically, when parties share control of government institutions, parties need to balance their electoral interest in promoting a consistent brand name with the need to generate public policy that leads to effective governance. When control is held by one party, the costs and benefits of effective governance are born entirely by the majority, absolving both parties of the need to compromise on the substance of policy. By employing item response theory methods to assess patterns of party voting on deficit issues, we find strong support for these hypotheses.

Information

Type
Research Article
Copyright
Copyright © Cambridge University Press 2013 
Figure 0

Table 1 Deficit-impacting bills, 110th House

Figure 1

Table 2 Deficit-impacting bills’ item parameters, 110th House

Figure 2

Table 3 Deficit-impacting bills, 111th House

Figure 3

Table 4 Deficit-impacting bills’ item parameters, 111th House

Figure 4

Table 5 Examining difference of means

Figure 5

Figure 1 Density of discrimination parameters, 110th House. Note: The figure displays density plot of the absolute value of item discrimination parameters (α) for all bills and deficit-impacting bills with aggregate means and medians included. The mean α value for all bills is 4.621 (the median value is 3.340). The α values for deficit-impacting bills are significantly lower (mean value of 2.275 and median value of 1.993), indicating that votes on deficit-impacting bills in the 110th House are not good at delineating between liberal and conservative legislators.

Figure 6

Figure 2 Density of discrimination parameters, 111th House. Note: The figure displays density plot of the absolute value of item discrimination parameters (α) for all bills and deficit-impacting bills with aggregate means and medians included. The mean α value for all bills is 2.871 (the median value is 2.412). The α values for deficit-impacting bills are slightly larger (mean value of 3.208 and median value of 3.122).