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Eureka! or, How I learned to stop worrying and love the survey

Published online by Cambridge University Press:  19 August 2020

Celeste Kinginger*
Affiliation:
The Pennsylvania State University, USA
*
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Extract

Two decades ago, a personally-addressed ten-page survey printed on salmon-colored stock appeared in my campus mailbox. An accompanying letter explained that the sender was a student collecting data for a graduate-level thesis and included contact information for the thesis advisor … in marketing. It was the one and only ‘Consumer Durable Goods Study’ I would ever receive as an applied linguist.

Information

Type
First Person Singular
Copyright
Copyright © The Author(s), 2020. Published by Cambridge University Press