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Networks shape political attitude change

Published online by Cambridge University Press:  10 August 2026

Jennifer M. Larson*
Affiliation:
Vanderbilt University, USA
Janet I. Lewis
Affiliation:
The George Washington University, USA
*
Corresponding author: Jennifer M. Larson; Email: jennifer.larson@vanderbilt.edu
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Abstract

Attitude change is not solely an individual process—it unfolds within social networks. While interventions to shift individuals’ political attitudes are widespread, from campaign persuasion to efforts reducing prejudice and partisan animosity, little is known about how such interventions depend on and interact with social structures. We report results from a field experiment in sixteen Ugandan villages that provides a rare, direct view of how attitude change occurs within social networks. We combine measures of village social networks with surveys of attitudes before and after a perspective-taking intervention seeking to warm attitudes toward nearby refugees. Targeted individuals did exhibit warmer attitudes toward refugees immediately after treatment on average. Two to three weeks later, however, substantial additional change had occurred throughout the villages—even among those never treated directly. We show evidence that these attitude shifts occurred within and because of social networks. Attitudes of network neighbors moved toward one another, even more than would be expected by common positive shifts. The new attitudes of targeted individuals spill over to influence the attitudes of network neighbors. Some people react to the intervention especially strongly right away; network distance to these people predicts longer-term attitude change, where attitudes of individuals closer to strong positive or negative reactors shift in the corresponding direction over time. These patterns do not predict immediate responses, only later ones after people have had time to interact with their network ties. Our findings demonstrate that political attitude change is ultimately shaped by real-world social networks.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Table 1. Study flowTable 1 long description.

Figure 1

Table 2. Survey items measuring social networksTable 2 long description.

Figure 2

Figure 1. Attitudes at baseline and endline in all sixteen study villages. Attitudes shifted considerably in the pro-refugee direction by endline.

Figure 3

Table 3. Survey items measuring attitudes toward refugeesTable 3 long description.

Figure 4

Figure 2. Village social networks visualized with a Fruchterman–Reingold force-directed layout and nodes colored by baseline attitudes.

Figure 5

Table 4. Node-level network correlates of attitudes at baseline. Only transitivity is statistically significantly related to attitudes, with higher transitivity associated with colder attitudesTable 4 long description.

Figure 6

Figure 3. Absolute differences in attitudes between network neighbors at baseline and endline in each of the sixteen study villages. These differences shrink considerably by endline.

Figure 7

Table 5. Change in network differences by study villages. In all villages, individuals hold attitudes that are more similar to their network neighbors at endline than they did at baseline, and this change is much larger than would be observed under a placebo level shift in attitudesTable 5 long description.

Figure 8

Figure 4. Figure 4 long description.Sampling distribution of the mean network difference at endline when the observed distribution of long-term changes in the village are shuffled across the network. The observed reduction in network differences (equivalently, the observed increase in homophily) is too large to be expected by chance.

Figure 9

Table 6. Spillover analyses. OLS regressions with village fixed effects and controls that include gender, age, education, religion, economic precarity, experience as and contact with refugees. Full coefficient table and other specifications can be found in the appendixTable 6 long description.

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Table 7. Above and beyond one’s own and one’s network neighbors’ baseline attitudes, distance to strong reactors is related to endline attitudes. Greater distance from the strong positive reactors predicts more negative baseline attitudes, while greater distance from strong negative reactors (weakly) predicts more positive endline attitudes. Using the immediate posttreatment attitudes measured for the treated as a placebo, none of these factors is related to attitudes at that point in time (before any socializing could take place)Table 7 long description.

Figure 11

Figure 5. Distribution of network distances to those who immediately responded most positively (DistPersuaded, left) and most negatively (DistBacklashed, right). Respondents with distance 0 are members of the reference category (MostPersuaded and MostBacklashed, respectively).

Figure 12

Figure 6. Coefficient plot showing relationship between each distance away from a strong reactor and endline attitudes, controlling for baseline attitudes, average network distance, village fixed effects, and standard errors clustered by village. Being close (low distance) to those who reacted positively and far (high distance) from those who reacted with backlash are associated with warmer endline attitudes.

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