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Design•AI: a study of practice-based integration of AI as a creative partner in design

Published online by Cambridge University Press:  06 November 2026

Siska Lim
Affiliation:
DesignZ, Singapore University of Technology and Design , Singapore
Bradley Camburn*
Affiliation:
EPD, Singapore University of Technology and Design , Singapore
*
Corresponding author B. Camburn bradley_camburn@sutd.edu.sg
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Abstract

As AI continues to evolve and demonstrate new design capabilities, there is an opportunity to explore its integration with design at a process level. While recent studies have examined the creative potential of AI-based design tools and their use in enhancing individual tasks, there remains an opportunity to understand how the design process might evolve at the end-to-end design workflow macro scale through study of practice-based design. We follow a revised design process workflow, alongside an exemplar implementation using interactive digital workspaces, establishing an applied approach for viewing the design process as a dialogue between humans and AI. Data were collected from three-day continuing education workshops with industry professionals, providing an empirical dataset that offers longitudinal insights into how the proposed workflow performs in real-world contexts. The approach is evaluated through method-level comparisons and a longitudinal study providing process-level evaluation between human-only and AI-augmented workshop flows, comprising four workshops and 20 teams. Two methods, affinity clustering and mind mapping, were sampled for direct comparison. Participants preferred the AI-augmented workflow, and method-level comparisons indicate comparable quality. The primary contribution is a practice-based, longitudinal account of integrating AI across an end-to-end professional design workflow.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Figure 1. Design•AI Tri-Diamond, a modified design process flowchart. Illustrates the integration impact of AI in the design process; humans set intention and guide selection, AI accelerates and supports development efforts (reproduced from Camburn & Koh 2026).Figure 1. long description.

Figure 1

Figure 2. Design innovation template commonly used in SUTD Academy workshops. Overview of a typical workshop activity flow; completed samples of selected individual methods are provided below.Figure 2. long description.

Figure 2

Figure 3. Applied sequence of design methods, contrasting AI- and human-driven methods. The design process evolves as a “dialogue” between human and AI agents.Figure 3. long description.

Figure 3

Table 1. Detailing of the human–AI collaboration methods in the AI-Augmented workshop flowTable 1. long description.

Figure 4

Figure 4. An example of the Personas & Scenarios template used in design innovation workshops, implemented on a Miro board (a digital collaboration platform).Figure 4. long description.

Figure 5

Figure 5. The facilitator (far left) coaching the design team on completing their design tasks in a workshop.

Figure 6

Figure 6. Template for the Hierarchy of Purpose method done in a Miro board. Participants abstract their problem statement into more generalized (“why,” green in this sample) or more specific problem statements (“how,” blue in the sample) in order to develop a more actionable and impactful problem statement. AI use in this step is generally limited to ensure contextual alignment is driven by empathy.Figure 6. long description.

Figure 7

Figure 7. Template for the Mind Mapping method done in a Miro board. Here, each participant chooses a colour of post-its to track their ideas; these are clustered in the traditional manner, and in the AI-augmented workflow participants use foundation models to generate additional ideas after a first round of human-led ideation.Figure 7. long description.

Figure 8

Figure 8. Template for the Storyboarding method done in a Miro board. Participants prepare content through web search, drawing, or AI generation to populate the storyboard sequence.Figure 8. long description.

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Figure 9. Research and data collection strategy.Figure 9. long description.

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Table 2. Overall average between human and AI (affinity clustering)Table 2. long description.

Figure 11

Table 3. Overall average between human and AI (ideation)Table 3. long description.

Figure 12

Figure 10. Aggregated participant feedback on overall workshop experience (a) and applied methods (b), comparing pre- and post-incorporation of AI-ideation methods. Results represent total averages across all survey questions and end-of-day evaluations (Days 1, 2 and 3) for both workshop formats. Data are averaged across multiple human-only and AI-augmented workshops conducted between 2022 and 2024. Plus or minus one standard deviation shown: 0.43 and 0.46, respectively.Figure 10. long description.

Figure 13

Table A1. Accuracy coding scheme with the procedures clearly explainedTable A1. long description.

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Table A2. Definitions applied to the Accuracy rating with a scale of 1–5 based on the Accuracy Score generatedTable A2. long description.

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Table A3. A worksheet for rating the Accuracy extracted from a small subset of the datasetTable A3. long description.

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Table A4. Insightfulness coding scheme with the procedures clearly explainedTable A4. long description.

Figure 17

Table A5. Definitions applied to the Insightfulness rating with a scale of 1–5 based on the Insightfulness Score generatedTable A5. long description.

Figure 18

Table A6. A worksheet for rating the Insightfulness extracted from a small subset of the datasetTable A6. long description.

Figure 19

Table A7. Definitions applied to quality rating with a scale of 1–5Table A7. long description.

Figure 20

Table A8. Definitions applied to desirability rating with a scale of 1–5Table A8. long description.

Figure 21

Table A9. Average scores between human and AITable A9. Long description.