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Language, Skin Tone, and Attitudes toward Puerto Rico in the Aftermath of Hurricane Maria

Published online by Cambridge University Press:  14 October 2022

VIVIANA RIVERA-BURGOS*
Affiliation:
City University of New York, United States
*
Viviana Rivera-Burgos, Assistant Professor, Department of Political Science, Baruch College, City University of New York, United States, viviana.rivera-burgos@baruch.cuny.edu.
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Abstract

Understanding the factors that lead Americans to racialize putatively race-neutral policies is increasingly important in a diversifying society. This paper focuses on the case of disaster relief for Puerto Ricans in the aftermath of Hurricane Maria. I draw on a framework of racial and ethnic subordination with two dimensions: inferiority–superiority, operationalized by skin color, and foreignness–Americanness, operationalized by language. I conduct a nationally representative survey experiment that varies the skin tone (light or dark) and language (English or Spanish) of otherwise similar actors who portray hurricane victims. The results suggest that two stigmatized attributes, dark skin and foreign language, do not always render an individual “doubly stigmatized.” Instead, for an already racialized group like Puerto Ricans, perceived foreignness may offset Americans’ stereotypes about the cultural pathologies of a racial underclass. Therefore, this paper underscores the importance of a multidimensional and intersectional approach to the study of racial and ethnic politics.

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Type
Research Article
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of the American Political Science Association
Figure 0

Figure 1. Number of Times “Puerto Rico” Appeared on the New York Times and the Evening News, 1980–2020

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Table 1. Treatment Conditions

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Table 2. Pretest Results: Demographics of the Two Hired Actors

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Table 3. Script Used in Video Intervention

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Table 4. Measurement of Outcomes

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Table 5. Comaprison of CCES and ANES Samples

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Table 6. Effect of Skin Tone on Attitudes toward Puerto Rico

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Table 7. Effect of Language on Attitudes toward Puerto Rico

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Table 8. Heterogeneous Effects of Skin Tone

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Table 9. Heterogeneous Effects of Language

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