China is of unique importance in conservation, both for the biodiversity it contains and for its influence on the world's biota. Science has made many contributions to conserving China's biodiversity, such as mapping species and vegetation types, informing creation of protected areas, and documenting species' trends (Wang et al., Reference Wang, Zhang, Wang, Ding, Wu and Huang2004; Li & Smith, Reference Li and Smith2005; Li Y. et al., 2007) and status (Wang & Xie, Reference Wang and Xie2004). Yet science has been slow to reveal the wider impacts of consumption in China, and unable to stem an array of devastating internal pressures (Tilson et al., Reference Tilson, Hu, Muntifering and Nyhus2004; Li H. et al., 2007; Turvey, Reference Turvey2008). Could conservation scientists improve their contribution? We see several dimensions to this.

Firstly, conservationists must bolster their influence in society. China needs more amateur naturalists; recent illustrated guidebooks (MacKinnon et al., Reference MacKinnon, Phillipps and He2000; Smith & Xie, Reference Smith and Xie2008) and websites (http://www.chinabirdnet.org) have indicated the demand and potential. The country also needs awareness-raisers on ecological heritage, services, status and threats. Science journalists are much needed in the media (Jia, Reference Jia2007), and scientists can help keep them informed, as well as targeting policy and decision makers. Part of this influence must be ethical. Operating pragmatically within a utilitarian society, and recognizing the needs of stakeholders, does not mean surrendering biocentric values, which only conservationists are likely to represent. Values will not be changed by superficial ‘propaganda'—deeper engagement is needed (Hau, Reference Hau2005; Reading, Reference Reading2005).

Secondly, conservationists need to improve the management relevance of research. Articles on biodiversity can be disappointing for those charged with conserving it; such categorical and quantitative details as vegetation type, alpha diversity and biogeographical affiliation are typically given with no guidance for effective stewardship. Biologists would do well to examine the CBD 2010 targets for direction; in China's disturbed ecosystems the dimension of integrity vs degradation is particularly in need of debate, definition, monitoring and action. More locally, there is need to interpret lists of species in terms of their dependence on particular sites, and to integrate species-specific findings into the ecosystem focus of protected area managers. Officials need ecological advice, in lay language, on many issues: the impacts of building a road or dam, or of harvesting fish, frogs, rattan, fungi, honey or herbs, the severity of threats from invasive species, the effectiveness of possible solutions to hunting, restoration goals and techniques, and more.

A third, related dimension is study design, methodology and reporting (McGowan, Reference McGowan2007). Despite the work of journals such as Oryx in encouraging the work of Chinese conservationists, their submissions to international journals have low acceptance rates. This is not simply a language problem, although of course language is a factor—and arguably a whole editing guild is missing from research plans and budgets. Good international journals require strong logical consistency of methods, results and discussion, and this can be a stumbling block. Throughout Asia many scientists publish in local journals. This facilitates sharing of locally important information but can allow bad habits to go unchallenged. Misleading conclusions can arise from inadequate sampling replication and sample size, or sketchy methodological detail, and some conservation concepts have been widely misunderstood. International journals also expect even-handed consideration of others’ findings, which often go uncited in local publications.

Conservation involves many people with a variety of strengths. Among the most important are the officials in charge of protected areas. Such officials often have limited scientific background and, without good ecological advice, even the best-intentioned may make decisions harmful to biodiversity. In China officials have generally been slow to approach scientists for advice (MacKinnon, Reference MacKinnon2007) but if they can find helpful advisers the benefits to their work will be long-lasting. However, those most familiar with a nature reserve and the local biota may not be those best equipped to design applied studies. Conversely, a scientist from a distant city—Beijing or elsewhere—may bring strong academic training, tools and reporting skills, but be disconnected from a reserve and its problems and lack knowledge of the local literature. All these professions need to work together. Some of the most useful environmental publications have come through diverse partnerships, such as those of the China Council for International Cooperation on Environment and Development (http://www.cciced.org). By pooling knowledge, perspectives and skills, many real-world conservation problems can be addressed.

Finally, then—and pertinent in addressing all the above points—we should all aim to improve our collaboration.

The present issue of Oryx illustrates what collaboration can contribute, whilst indicating the scale of problems it must contend with. Zhang et al. (Reference Zhang, Zhu, Jones and Zhang2009) report the sharp declines in an undervalued group of mammals, the bats, and outline steps for addressing them. Gong et al. (Reference Gong, Chow, Fong and Shi2009) show how the devastating trade in turtles for food is being joined by a growing pet trade, and call for better enforcement. Other articles look in depth at some of China's most threatened species. On the Tibetan Plateau, Bleisch et al. (Reference Bleisch, Buzzard, Zhang, Xu, Liu, Li and Wong2009) record the impact, and recent easing, of poaching pressure on the Tibetan antelope, and Fox et al. (Reference Fox, Dhondup and Dorji2009) describe the emerging threat from modern range management practices. Chen et al. (Reference Chen, Chang, Liu, Chan, Fan and Chen2009) throw light on the status of the Chinese crested tern, and urge control of egg poaching. Fan et al. (Reference Fan, Jiang and Tian2009) explore habitat use by the black crested gibbon in Yunnan, reinforcing the value of primary forest, and Chu & Jiang (Reference Chu and Jiang2009) provide an update on the rare Sino-Mongolian beaver as it contends with reduced water levels and increased competition with humans. Finally we hear how the conservation of that archetypal flagship species, the giant panda, was hampered by the 2008 earthquake and how habitat fragmentation, synchronous bamboo flowering and die-off, and mismanagement of Nature Reserves are continuing challenges (Ran et al., Reference Ran, Du and Yue2009).

The loss of the baiji (Turvey, Reference Turvey2008) should be our wake-up call: the most priceless assets, of China and the world, are not guaranteed. We are still a long way from achieving harmony for nature and society, and good science has a key place alongside good intentions.