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“Keep Your Heads Held High Boys!”: Examining the Relationship between the Proud Boys’ Online Discourse and Offline Activities

Published online by Cambridge University Press:  13 February 2024

CATIE SNOW BAILARD*
Affiliation:
George Washington University, United States
REBEKAH TROMBLE*
Affiliation:
George Washington University, United States
WEI ZHONG*
Affiliation:
New York University, United States
FEDERICO BIANCHI*
Affiliation:
Stanford University, United States
PEDRAM HOSSEINI*
Affiliation:
George Washington University, United States
DAVID BRONIATOWSKI*
Affiliation:
George Washington University, United States
*
Corresponding author: Catie Snow Bailard, Associate Professor, School of Media and Public Affairs, George Washington University, United States, cbailard@gwu.edu.
Rebekah Tromble, Associate Professor, School of Media and Public Affairs, George Washington University, United States, rtromble@gwu.edu.
Wei Zhong, Postdoctoral Fellow, Center for Social Media and Politics, New York University, United States, wz490@nyu.edu.
Federico Bianchi, Postdoctoral Researcher, Department of Computer Science, Stanford University, United States, fede@stanford.edu.
Pedram Hosseini, Alumnus, School of Engineering and Applied Science, George Washington University, United States, phosseini@gwu.edu.
David Broniatowski, Associate Professor, School of Engineering and Applied Science, George Washington University, United States, broniatowski@gwu.edu.
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Abstract

This study examines the relationship between online communication by the Proud Boys and their offline activities. We use a supervised machine learning model to analyze a novel dataset of Proud Boys Telegram messages, merged with US Crisis Monitor data of violent and nonviolent events in which group members participated over a 31-month period. Our analysis finds that intensifying expressions of grievances online predict participation in offline violence, whereas motivational appeals to group pride, morale, or solidarity share a reciprocal relationship with participation in offline events. This suggests a potential online messaging–offline action cycle, in which (a) nonviolent offline protests predict an increasing proportion of motivational messaging and (b) increases in the frequency and proportion of motivational appeals online, in turn, predict subsequent violent offline activities. Our findings offer useful theoretical insights for understanding the relationship between online speech and offline behavior.

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited. The written permission of Cambridge University Press must be obtained prior to any commercial use.
Copyright
© The Author(s), 2024. Published by Cambridge University Press on behalf of American Political Science Association
Figure 0

Figure 1. Network Map of Proud Boys-Affiliated Telegram Channels

Figure 1

Table 1. Results of Granger Causality Tests of Nonviolent Events and Collective Action Frames

Figure 2

Figure 2. IRF Plot of Nonviolent Events on Percentage of Motivational FramesNote: Please see Supplementary Tables A6–A9 for full specifications of the IRF results depicted in Figures 2–5.

Figure 3

Table 2. Results of Granger Causality Tests of Violent Events and Collective Action Frames

Figure 4

Figure 3. IRF Plots of Violent Events and Percentage of Diagnostic, Motivational, and Prognostic Frames

Figure 5

Figure 4. IRF Plots of Violent Events and Percentage of Injustice and Othering Frames

Figure 6

Table 3. First-Difference Test of the Effect of the Number of Messages (x) on the Occurrence of Violent Events (y) at the Regional Level (Clustered Standard Errors)

Figure 7

Figure 5. IRF Plot of Nonviolent Events and Violent Events

Figure 8

Figure 6. IRFs of Percent Motivational Frames, Nonviolent Events, and Violent Events

Figure 9

Table 4. Results of the Structural Equation Model

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