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Evaluation in media texts: A cross-cultural linguistic investigation

Published online by Cambridge University Press:  09 October 2006

LILY CHEN
Affiliation:
University of Sheffield School of East Asian Studies, Arts Tower, Western Bank, Sheffield S10 2TN, UK, lili.chen@sheffield.ac.uk
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Abstract

A quantitative/interpretative approach to the comparative linguistic analysis of media texts is proposed and applied to a contrastive analysis of texts from the English-language China Daily and the UK Times to look for evidence of differences in what Labov calls “evaluation.” These differences are then correlated to differences in the roles played by the media in Britain and China in their respective societies. The aim is to demonstrate that, despite reservations related to the Chinese texts not being written in the journalists' native language, a direct linguistic comparison of British media texts with Chinese media texts written in English can yield valuable insights into the workings of the Chinese media that supplement nonlinguistic studies.

Information

Type
Research Article
Copyright
© 2004 Cambridge University Press
Figure 0

Frequency of negative, future and modal comparators in Times and China Daily texts.

Figure 1

Frequency of comparators in Times and China Daily texts: words/comparator.

Figure 2

Frequency of negative, future and modal comparators in the Times and China Daily (words/comparator).

Figure 3

Spread of negative, future and modal comparators in the Times and China Daily.

Figure 4

Breakdown of comparator evaluation found in Times and China Daily by direct speech, reported speech, and narrative text.

Figure 5

Negative evaluation found in Times article 38, and its attribution.

Figure 6

Negative evaluation in China Daily article 20 and its attribution.

Figure 7

Negative evaluation in the Times and China Daily: direct speech, reported speech, and narrative.

Figure 8

Future evaluation found in China Daily article 2 and its attribution.

Figure 9

Future evaluation in the Times and China Daily: direct speech, reported speech and narrative.

Figure 10

Future evaluation found in Times article 22 and its attribution.

Figure 11

Modal evaluation in Times article 31 and its attribution.

Figure 12

Modal evaluation in China Daily article 2 and its attribution.

Figure 13

Modal evaluation in the Times and China Daily: direct speech, reported speech, and narrative.