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Crowded Out: The Influence of Mental Load Priming on Intentions to Participate in Public Life

Published online by Cambridge University Press:  21 February 2025

Anna Helgøy*
Affiliation:
Department of Political Science at the University of Oslo, Oslo, Norway
Ana Catalano Weeks
Affiliation:
Department of Politics, Languages and International Studies at the University of Bath, Bath, United Kingdom
*
Corresponding author: Anna Helgøy; Email: anna.helgoy@stv.uio.no
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Abstract

How does cognitive household labour – the ‘mental load’ involved in anticipating, fulfilling, and monitoring household needs – influence decisions about whether and how to participate in public life? Studies suggest women take on the vast majority of this load, yet the impact of these private sector inequalities on participation in public life is underexplored. To make progress on these questions, we contribute new causal evidence about the effect of prompting respondents to think about their own mental loads in a survey experiment fielded to employed British parents. Our main argument is that priming the mental load will crowd out interest in political and labour market participation. In line with expectations, our survey experiment finds a strong negative effect of mental load priming on intentions to engage in politics and at work. Our results offer new insights about the continuing relevance of household-based inequalities to gender equality in public life.

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Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Table 1. Summary Statistics, UK Parents (Prolific Sample)

Figure 1

Figure 1. Gender differences in mental household labour among parents in the UK.The survey question reads, ‘Considering all the mental work to take care of your household, about how much of this work is done by you, as opposed to someone else?’ Response ranges from 0 to 100. Data include 997 respondents (500 women, 497 men).

Figure 2

Table 2. Mental Load Survey Responses by Gender

Figure 3

Figure 2. Distribution of Topics Across Open-Ended Responses.Notes: Expected topic proportions are presented with 10 associated words occurring with the highest probability in the topic. Topics were named after examining highest probability words, frequency-exclusivity words (FREX), and examples of responses that are highly associated with topics.

Figure 4

Figure 3. Effect of Mental Load Priming on Engagement in Politics and Work.Notes: The plot depicts point estimates with 95 per cent confidence intervals for the treatment effects (mental load priming) on the outcome variables measuring intentions to engage in politics and workplace advancement (described on the y-axis). Full results can be found in Table A2 of the Appendix. Data include 998 respondents.

Figure 5

Figure 4. Effect of Mental Load Priming on Preferred Working Hours for Self and Partner.Notes: The plot depicts point estimates with 95 per cent confidence intervals for the treatment effects (mental load priming) on the outcome variables measuring hours per week respondents would choose to work (described on the y-axis). Full results can be found in Table A2 of the Appendix. Data include 998 respondents.

Figure 6

Figure 5. Effect of Mental Load Priming on Engagement in Politics and Work, for Mothers and Fathers.Notes: The plot depicts point estimates with 95 per cent confidence intervals for the treatment effects (mental load priming) on the outcome variables measuring intentions to engage in politics and workplace advancement (described on the y-axis). Full results can be found in Tables A3 and A4 of the Appendix. Data include 997 respondents (500 women, 497 men).

Figure 7

Figure 6. Effect of Mental Load Priming on Preferred Working Hours for Self and Partner, for Mothers and Fathers.Notes: The plot depicts point estimates with 95 per cent confidence intervals for the treatment effects (mental load priming) on the outcome variables measuring hours per week respondents would choose to work (described on the y-axis). Full results can be found in Tables A3 and A4 of the Appendix. Data include 997 respondents (500 mothers, 497 fathers).

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