The Last Room in the Permanent Exhibition of the Hungarian National Museum

The first analyzed representation of the Cold War period is taken as a section of the official narrative about history of the country. The Hungarian National Museum, as the first public museum in Hungary, is still evaluated as the number-one Hungarian museum (Pallos Reference Pallos2002, 8–14), where political and other social events have been organized regularly. Accordingly, its status is also emphasized with these events, which have increased its relevance as the acknowledged and official narrative of the Hungarian past as well. Moreover, it is named as a national memory place (Netjogtár 2001) due to its role – both through its function and as a location – in the nation-building processes in 19th century. The title is given by the National Heritage Institute, which was established in 2013 (Netjogtár 2013) in order, among other things, “to protect physically and raise public awareness of the national and historical memory places in the country together with the national cemetery” (National Heritage Institute 2021). Being such an emblematic institution, the Hungarian National Museum has not gone through many modifications in terms of physical or organizational characteristics (Ébli Reference Ébli, Marosi and Klaniczay2006, 77–90). Accordingly, its statement of purpose is the most general one among all the national cultural institutions (Hungarian National Museum 2021c), which also influences its operation and image.

Significant changes happened in early 2000 for the 200th anniversary of its inauguration. The permanent exhibition was renewed, and many modernizations took place both within the building and in its surrounding garden as well. In 2002, the number of articles about the Hungarian National Museum also multiplied due to the huge reparation and modernization continuum (Rosch Reference Rosch2002, 9–12). These descriptive and evaluative articles in particular contain, in the most condensed way, all the “debatable operations” of the institution, which are rarely discussed in interviews or other publications made by or with members of the museum management (Gedai Reference Gedai1994, 12–13; Járó Reference Járó1996, 29–37). Accordingly, the current investigation first looks at the expectations and evaluations of museums and exhibitions of that time and then analyzes the given room of the permanent exhibition in the Hungarian National Museum based on that. In addition, it investigates the events in the following decades.

At the turn of the millennium, Susan Pearce (Reference Pearce1999, 12–17) underlined the importance of museums changing how they provide information. She says the purpose of museums in the postmodern period is not to educate but to stimulate people. Even 10 years earlier, Stephen Weil (Reference Weil1989, 32) summed it up perfectly by naming a museum a “stimulus.” Museums, according to Pearce, still have the characteristics formed at their founding, which underline the notion that the real world can be understood by classifying and exhibiting original objects. But some realizations in the postmodern period changed these expectations. She sees collections and museums as the representation of “current and natural” according to a special group, the dominant social group. The author thinks that new museums should organize exhibitions that encourage critical thinking and individual decision making, which help to internalize the information that the collection provides. She thinks that new, reflexive museums can be achieved by re-investigative and re-evaluative approaches, external and internal networking, and openness of activity.

Peter Davis (Reference Davis1999, 57) also analyzes museums in the postmodern era and identifies some of the characteristics that changed at that time. These transformations took place to serve the transition from a formal educational purpose to a more stimulating one. The new alterations, according to Davis, happen – or should happen – in three areas: changes in the operation of museums (such as conservation, the definition of mission and objectives, curatorial standards), alterations to the postmodern world (multidisciplinary displays, involvement of other cultures, site museums, etc.) and conversion to collaboration (internal and external networking, community involvement). These aspects of changes in the real world cannot be identified separately – one change results in another one and leads to the complex transformation to new museology.

The same is true for the reconstruction of the 20^th-century exhibition in the Hungarian National Museum.Footnote ⁴ Péter György (Reference György2007) complains that the European tendency has not been fulfilled in Hungary. The institutional goals have not been transformed from educational to stimulating ones, which could have been realized by a critical reconsideration of the role and purpose of the museum. According to him, the architectural reconstruction cannot be other than a logical architectural consequence of the self-archaeology of the museum itself. Members of the public can understand the new formations and the reestablishments of some previous forms only if they are made as – or in connection to – historical self-reflection. The proper representation (by, for instance, architectural works) of self-reflection is the defining process of self-identity of both the museum itself and its collections. This representation can also help the audience’s self-understanding – a role that is especially significant in the case of a national museum. Péter György expresses this as follows: “Both the reconstruction of the building and the materialization of the permanent exhibition push the changing history of what the national ideology means into the context of universal social and cultural history. Accordingly, this ideology should not be the evident starting point of the museum any more but the historical object of its critical operation” (Reference György2007).

György identifies the answer to the significant question that has existed since the foundation of the Hungarian National Museum about its main goal. This question has been whether it should show the cultural heritages of the world to Hungarian visitors or concentrate on collecting, exhibiting, and emphasizing solely those objects that define Hungarian national identity. According to the author, due to the fact that all specialized museums have been formed out of the Hungarian National Museum’s collections, just the national reliquaries remained there. Being the home of national representations is problematic in many ways. György sees this as justified by the often-unbalanced representations and interpretations in the rooms of the permanent exhibition that supposedly show the history of the Hungarians. Moreover, with such a topic, the institution has adapted to the modern requirements (developed due to globalization and multiculturalism) with difficulty.

Another important critique about the museum was expressed by Zsófia Frazon (Reference Frazon2008, 162–186). Her article is a combination of descriptive and comparative styles, and it deals with the realization of theoretical questions, such as local and global culture, remembering, and expressing scholarly and/or cultural and/or political views. In connection with the permanent exhibition, she emphasizes that the subject is highly determined by its location and time period. She underlines the quality changes of the exhibition techniques installed during the reconstruction and the successfully adopted new norms, the special attention serving the needs of entertaining and informing both children and visitors with special needs. As a contrast, she points out the absence of theoretical and methodological reforms in the understanding and interpretation of the exhibition’s topic (the history of Hungarians). These opposing observations allude to the same problem that Péter György has already explained by unfulfilled task at the renewing and modernization processes at the early 2000s. Frazon (Reference Frazon2008, 169) summarizes this as follows: “Despite the modern outlook, the cultural, historical concepts and the views about the improvement at the exhibition have not changed from the tradition generated in the 18th and 19th century.” The missing parts of the ideological modernization are, among many others, the lack of self-reflexivity and of the incorporation of modern studies (such as cultural anthropology). Only these two analytical articles point out that even right after the inauguration of the new/renewed permanent exhibition, there were critical investigations problematizing the hegemonic narration and the uncritical/nonstimulating interpretation.

The permanent exhibition (Hungarian National Museum 2021a) provides a general view of the changes in the Hungarian culture, habits, and atmosphere, with the help of valuable, tangible heritage and many (within the early 2000s context) media, such as video shots of contemporary news or music from different time periods. By concentrating on the most significant national events, figures, and objects, the museum leaves out some historical periods and components that would have diversified and questioned the chronology of the narrative. For example, the society is generally depicted as homogenic without emphasizing its complexity. This is true even representing the last section of the history when specific religious communities and ethnic minorities experienced significant change, which unquestionably affected the entire society of the country. The possible inequalities or diversity within the community (such as the claimed or real collaborations with the occupying forces) is not shown there either. Moreover, the second part of 20th century – the almost 50 years of the Cold War period – is summarized in only one relatively large room, whereas the first five decades of the same century are represented in four rooms. This is a physical realization of the general tendency to underemphasize the Cold War period in order to express continuity (Young and Kaczmarek Reference Young and Kaczmarek2008, 53–70; Verdery Reference Verdery1999) of the national history without the communist past.

Another possible critique might have been the limited use of visuals and their similarity. However, the Historical Photography Collection of the Hungarian National Museum (2021b) includes more than one million still images. The collection, which became an individual head department of the museum in 1995, has existed in different forms and in a different structure for more than a hundred years. The department “acquires, conserves, researches, communicates and exhibits” (ICOM 2007) all those standing visual images, whose topics are part of the Hungarian history and/or which have significance in the history of photography. These museum objects are categorized chronologically and according to their themes, such as portraits and group photos, or photographs of cities or costumes. Despite the richness and the importance of this collection, at the permanent exhibition that supposedly shows Hungarian history from its beginning until 1990, there are only about 50 photos exhibited. Approximately half of them depict famous Hungarians who had significant roles in, for example, establishing industry in the country, along with photographs of scenes and everyday events of Hungarians in certain time periods. The other half were taken after World War I, and many depict not only Hungarians but their oppressors (the Nazi Germans and the Soviets). Interestingly, in the latter category, foreign individuals are usually shown in easily identifiable uniforms, and only those Hungarian figures who fulfilled leading positions are portrayed with close-ups. Accordingly, individual members of the society are not exhibited even through images.

The last room of the exhibition, titled The Rise and Fall of Communism 1945–1990, contains a large number of objects (such as posters, clothes, and newspapers). The analyzed exhibition room is segmented into 12 little units dedicated to general interiors (for instance, of a typical living room from the 1960s) and specific events (such as the reburial of Imre Nagy, the Hungarian prime minister at the time of the 1956 revolution). Despite the richness and visualness of this exhibition room, no question has been raised for (or in) the visitor, which also justifies György’s and Frazon’s evaluations at the time of the museum reconstruction by the early 2000s – namely, that the Hungarian National Museum did not catch up to contemporary understandings regarding both the task and the role of museums. For instance, neither the story of the institution (the Hungarian National Museum) nor the changes in interpretation of Hungarian history within those 45 years (1945–1990) are represented. Even though the 1956 revolution has one dedicated unit within the exhibition room, the importance of the museum and its surroundings as a location of the revolution is not mentioned. Similarly, the change in the interpretation of the same event (first being called a “counterrevolution” than a “revolution”) is not mentioned in the exhibition, even though it was a crucial step toward the political change in 1989. By denying its contested character (Forest and Johnson Reference Forest and Johnson2011, 269–288) throughout the decades, visitors are not stimulated (Pearce Reference Pearce1999) to think about the fact that contemporary circumstances can influence the understanding and evaluation of the past (Boym Reference Boym2001). Moreover, the depicted chain of events ends with the political change and the first free election in 1990. On the one hand, the last represented historical moment gives the impression of the final goal of the entire narrated history (of Hungary); on the other hand, without representing the present, the differentiation between past and present cannot be realized (Assmann Reference Assmann1999, 31–33).

Since the early 2000s, certain segments (such as the beginning of the historical narrative) of the permanent exhibition got renewed (Museum.hu 2014), and even a new permanent exhibition section was added in 2019. The latter contains the findings from late Ancient Roman times in a modern setting (Hungarian National Museum 2019a). But the last segment of the permanent exhibition has been untouched for three decades now. It stops in the year 1990, but with temporary exhibitions, events, and projects (Hungarian National Museum 2017, 2019a, 2019b), the museum does target the oversimplified representation of the last historical period and also aims to describe certain segments of the yet “untold” decades. However, these projects are available only for a limited time. Due to the growing number of affiliated institutions, the Hungarian National Museum is also able to exhibit its rich collections outside the museum building and at different locations. For example, a traveling exhibition arranged in a huge, bubble-like tent discussed the effects of World War I on the public, and it was inaugurated in the garden of the Hungarian National Museum (2018). Similarly, at the Holocaust Memorial Center (2006) in Budapest, the permanent exhibition contains numerous objects and materials and was supervised by colleagues at the Hungarian National Museum. Accordingly, it can be concluded that even though the institution adapts temporary projects and outside locations to exhibit certain sections of late 20th-century history, its permanent exhibition still shows a very condensed, top-down, monovocal narrative in the 21st century.

Figure 1.

Permanent exhibition at the Hungarian National Museum. The location is Budapest, Hungary.

A Unique segment of the Hungarian Iron Curtain, the Fertő/Neusiedlersee Region

After the critical analysis of the official musealized narrative of the Cold War period, the current research investigates a sample of on-site memorialization events in the northwest corner of Hungary. By being in the former Iron Curtain zone, the researched area – the Fertő region – can be seen as genius loci in this investigation. The concept of genius loci, or the spirit of a place, has existed from the first human investigation of built environment. Genius loci consists of the given location; the political, historical, and cultural surrounding; and a kind of valued symbolic experiencing aspect (Skinner Reference Skinner2011, 281–292). Accordingly, this concept can be also understood as a possible connecting tool of intangible values and tangible heritage examples. It was officially declared by ICOMOS in 2008 with the Québec Declaration on the Preservation of the Spirit of Place, which defined the concept as “the tangible and the intangible elements that is to say the physical and the spiritual elements that give meaning, value, emotion and mystery to place” (ICOMOS 2008). Members of the 16th General Assembly of ICOMOS (2008) emphasized the equal role and significance of the “living, social and spiritual nature.” Some researchers emphasize locations (Cullen Reference Cullen1961, 9), whereas others place attention on the receiving/understanding process (Moulin Reference Moulin1995, 37) in the analysis of genius loci. It can have further diverse perspectives by focusing on the locals (Yi-Fu Reference Yi-Fu1977) or the visitors (Jakle Reference Jakle1987, 8), the group or community localization (Hayden Reference Hayden1995), or individual initiatives. All of these aspects are interrelated, and they underline the plural and dynamic (not constant) features of the concept.

For instance, if there is an important historic, artistic, or other value connecting to a settlement, and locals do not associate themselves with it, this value does not contribute to the formation of the genius loci. Specific examples can be found also at the researched region, where, cooperation is missing among the local actors and decision makers mainly due to the incomparable evaluation regarding the late 20th-century reminiscences (Troebst and Jilge Reference Troebst and Jilge2006). Yet another transformation is possible regarding the genius loci of a given location – that is, when the community has been modified or has changed completely, which has happened on numerous occasions in the history of Central and Eastern Europe. It is also a possible future scenario at the researched area due to generational change or the slow gentrification of the location (by the increasing number of foreign temporary inhabitants in the border settlements). This interconnectedness of the materiality and the social aspect of any evaluation process exists despite the categorization of intangible and tangible examples (UNESCO 2003).

The northwestern corner of contemporary Hungary has been chosen as the researched area because although this area had many similarities to other segments of the former Iron Curtain zone – such as being closed-off, highly protected, and inhabited by an increasing number of military personnel – it also had some peculiar moments in the almost 50 years that can be assumed to have become the subject of memorialization after the political change in 1989. These moments are the 1956 revolution (both during and after) and the Pan European Picnic in 1989. On both occasions, significant numbers of people went through the Iron Curtain to Austria unharmed. In June 1956, just before the revolution broke out, the mine system was eliminated at the Austrian-Hungarian border zone in order to “ease the international tension and to fuel the peaceful coexistence of the nations with different social systems” (Sallai Reference Sallai2009, 123). Accordingly, people could safely leave the country during and right after the revolution. The Iron Curtain was “reestablished” in 1957, especially due to the increasing number of people leaving the country to go to Austria. In the summer of 1989, at the peaceful Pan European Picnic, due to the high number of participants with the intention to leave the country, the border was opened again. This latter event has been discussed as one of the first and peaceful attempts to open the Iron Curtain. These two significant moments made the northwestern corner of Hungary unique during the Cold War period.

Besides the military presence and constant monitoring, the inhabitants of the researched region also suffered from the image created of their area during the Cold War period. It was depicted in propaganda as not just an alienated and closed area but also as the hot spot of the national- and foreign enemy. Accordingly, not only was the researched location considered unattractive, but the people there were also seen as suspicious (Jankó and Tóth Reference Jankó, Tóth, Németh and Fiziker2011, 377–403). For example, those who received central permission to visit Sopron (a neighboring major city) were still not allowed to go to the case study area (neither close to Lake Fertő nor to the surrounding settlement, such as Fertőrákos). Moreover, the Iron Curtain border-zone state also influenced commercial, economic, and cultural life, as well as the transportation system (Zeidler Reference Zeidler2002, 5–24). These consequences, according to Čepaitienė’s (Reference Čepaitienė2010, 263) categorization, were that the formal regime’s official heritage had long-lasting effects that prevented the quick recovery of the region and the possibility of use for tourism right after the political change.

The reconfiguration of the region and the local communities did start after 1989, when the borders reopened and people from different national backgrounds could form new local communities. Nowadays, Hungarians work daily in Austria, and Austrians have settled on the Hungarian side of the border. Some new border-crossing points were also established after the political change with central state or international financial support, such as in Sopronkövesd in 2005 (Kisalföld 2005, 6). Similarly, cultural events are organized about the neighboring foreign cities (Kisalföld 2010, 4). Moreover, the increasing traffic through the researched location and certain restrictions regarding the agricultural and industrial activities due to the membership of diverse international organizations (such as the RAMSAR and MAB) might have decreased the feeling of isolation as well. However, according to Attila Fersch, member of the Fertő-Hanság National Park, locals feel isolated, because there is still very limited institutionalized cooperation between communities along the border, even though there is no longer a physical barrier (Fersch Reference Fersch2016).

The UNESCO World Heritage Committee inscribed the researched area on the World Heritage List as a transnational cultural landscape in 2001 under criterion V, stating that “the Fertő/Neusiedlersee has been the meeting place of different cultures for eight millennia, and this is graphically demonstrated by its varied landscape, the result of an evolutionary and symbiotic process of human interaction with the physical environment” (UNESCO 2001). Such a description points to the long and continuous coexistence of humans and nature in the researched case study, instead of pointing to one specific moment or period in the past. Nonetheless, its last phase of history, the second part of 20th century, was and still is not part of this continuum. Currently nine individual settlements and one part of the nearby city Sopron can be found in the Hungarian part of the transnational UNESCO World Heritage cultural landscape territory. These settlements directly surround Lake Fertő and its reed vegetation. In terms of population size, approximately one third of them (Fertőhomok, Fertőboz, and Hidegség) have around 500 or fewer inhabitants. The same number of settlements (Fertőszéplak, Hegykő, and Sarród) have a population of 1,000 to 1,500, and only two of them have reached a higher number,Footnote ⁵ but only Fertőd has been considered a city since 1995. Interestingly, the settlement Balf – which is famous for (among other things) its thermal water, used both in health care and as a beverage – is named independently as part of the World Heritage territory, even though it has been part of the nearby city Sopron since 1985. Based on central statistics (KSH 2018), a general and small improvement in the population of these settlements (except for Sarród and Fertőd) can be noted since the UNESCO World Heritage acknowledgment, but the on-site interviews and the regional reports do not suggest a significant correlation between the two.

Due to its rich history, publications discuss the historical significance of this area by looking, for instance, at archaeological findings (Tóth Reference Tóth1971, 322–334) or other archival documents (Kiss Reference Kiss1999, 53–62). Similarly, numerous publications deal with specific settlements (Bárdosi Reference Bárdosi1970, 179–182) or social groups (Éger Reference Éger1991). Very fruitful and multidisciplinary research projects have been conducted about this territory as a border area from sociological and economic points of view (Hardi Reference Hardi, Nárai and Rechnitzer1999, 159–189; Locsmándi Reference Locsmándi2009, 135–153). There are other publications too that combine perspectives and form new research directions. For instance, Éva Konkoly-Gyuró and her colleagues’ works focus on landscape management and land-cover assessment of the region with a transboundary perspective both geographically (Konkoly-Gyúró Reference Konkoly-Gyuró2002, 22–23) and via the related institutional frameworks (such as the European Green Belt) (Konkoly-Gyúró Reference Konkoly‐Gyuró, Wrbka, Zmelik and Grünweis2009, 126–135). Gábor Sonkoly (Reference Sonkoly2016, 161–183) looks at this UNESCO World Heritage site as an example for the heritage category: cultural landscape. He investigates the formation or transformation of its narration in the nomination and acknowledgment documents regarding its national (historic) character and the international “requirements.” Another important source regarding the current research project is Sándor Békési’s works (Reference Békési2007; Reference Békési2009, 188–208), which look at the cultural and the public approaches toward the territory and especially the lake itself from a mainly Austrian point of view. The current research looks at the Fertő/Neusiedler region as a former Iron Curtain area and investigates the diverse local memorialization techniques.

Memorializing the Border Control Activities along the Former Iron Curtain

An important aspect of the Cold War period in Hungary is that the country was located at the Iron Curtain, which increased the importance of border control and border guards. This is no longer a distinct profession because in 2008 it was integrated into the police system. The memory of this profession is protected among others through a memory place and a museum initiated by the last national commander of border control, Béndek József, and the Ministry of the Interior in 2007. There are also some specialized exhibitions at police or military education units, such as in Körmend and Sopron, and fraternity-like civil organizations have also been established that are dedicated to this former profession. In addition, former border guards have established and manage private museums on their own premises. These examples are investigated in this section as memory events of the former border-controlling activities along the former Iron Curtain.

The officially institutionalized memory place and museum are located in Apátistvánfalva, which is on the Slovenian and Hungarian border (approximately 100 km south from Lake Fertő) in a former border-control building. Border guards served their duty in that building until 1991, and the museum was established just before the autonomy of the profession was eliminated in 2007. The exhibition, which can be explored both inside and outside of the building, expresses the life scenes of the border guards from the 1970s and 1980s (Magyar Rendőrrelikvia-Gyűjtők Egyesülete 2021), even though there are some objects from the later period as well (such as the medal collection of the last national commander) or objects related to other parts of the border region (such as a special ship that was used by the border guards in the shallow waters of Fertő/Neusiedlersee). The exhibition is full of objects that were collected at the time of its inauguration, and it has one strong narrative (the life of border guards in 1970s and 1980s) without any interactive element. All the texts are in Hungarian, except some short Slovenian descriptions that could be added in 2013 due to a designated funding (Hidvégi Reference Hidvégi2019). Such a “conservative” exhibition style can be explained due to both the financial difficulties of the institution and the lack of museum professionals’ cooperation. The memory place and museum are under the supervision of a civil organization, a special tradition and value protection unit of the police union. No curator or other professional was asked to contribute to the establishment or the management of this institution. Based on the on-site investigation, the value of narration is ensured by the only employee of the place, who takes care of the cleaning and maintenance tasks and works as the guide. László Merkli used to be a border guard himself, and his personal explanations and talkative personality make the visit unique and very meaningful (Merkli Reference Merkli2020).

The former border guards’ original location together with a former border guard’s personal memories and interpretation fuel the memory place understanding of the researched museum, given that the location carries memories that are connected to earlier human experiences (Connerton Reference Connerton2011, 84). This can also be stated conversely, by adapting Halbwach’s (Reference Halbwachs1925) notion that all memories are locally based. This understanding of a location can be symbolic too, as Nora and his colleagues analyzed in the series titled Les Lieux de Mémoire, which was published between 1984 and Reference Nora1992. These localized memories are also socially based, because the physical or symbolic location is understood and/or shared by members of the community. If the museum and memory place were not visited and acknowledged, memorialization wouldn’t be achieved. Moreover, the memories connected to a given location and their evaluations can change over time (Éric Reference Éric and Halbwachs2008, 113–146). It can be assumed that the house of the border guards (who were usually assigned to such service from other parts of the country during the Cold War period) had not been evaluated and treated the same way before its new (cultural) function was achieved.

Figure 2.

Museum and Memorial Place of the Iron Curtain. The location is Apátistvánfalva, Hungary.

On March 19, 1992, the Central Museum of Border Control was established on the premises of the Border Control and Police College in Körmend, also close (circa 10 km) to the former Iron Curtain. The location used to be a military base, which was transformed into an educational unit in 1990, aside from border control, provost duties were also taught there. The exhibition covers the entire (not just the Cold War period) history of border-control activities in Hungary and serves the aim of strengthening the professional commitment of the local students (Ferenczi Reference Ferenczi2020). Another example of an educational exhibition is Csaba Keresztes’s private collection in the Provost Vocational High School in Sopron. This collection is also often transferred to temporary exhibitions or events. Aside from collecting objects that used to be connected to border control, Keresztes served as a border guard in the past and is a policeman today (Trencsényi Reference Trencsényi2020). In this way, this second exhibition within a specialized educational premise is a private collection, which has a more general promotional aim by not being exhibited exclusively for the students. Despite its private-collection character, the exhibition in Sopron can be compared to the museum in Apátistvánfalva due to the personal narration by a former representative of the exhibited profession.

The diverse fraternity-like civil organizations have members of former border guards and interested civilians, who uphold the memory of this profession via reenactments and meetings and by regularly visiting the border area of the country and the remaining tangible memories of the border. They are also frequent contributors and volunteers at the above-mentioned institutions and have close relations with other civil organizations with related interests, such as the one dedicated to the history of radio technology in Hungary. Keresztes is also the president of one such organization, the Fraternity Union for Protecting Border Control Traditions Objects. Through the members’ volunteer activities, these communities are more concerned about protecting and disseminating the intangible aspects of the former border control activities, and they often have no collection of tangible objects. All of these cases are good examples of the importance and strength of both personal involvement and personal memories. They can also be connected to the restorative, postcommunist nostalgia typology of Svetlana Boym (Reference Boym2001), because for different reasons (such as lack of financial or professional support), they rarely incorporate critical reflections on their collections or activities.

There are two unique examples that combine both musealized and personal memory near Lake Fertő. In Fertőcsatár (Vasfüggöny Múzeum 2021) and Fertőrákos (Turabázis.hu 2021), two former border guards established private museums on their own premises from the materials they could collect either from their former employment or via purchase. Accordingly, these memory events incorporate authentic narration and private collections on private premises, which are neither authentic nor even functionally related locations. In Fertőcsatár, Sándor Goják established his museum in 2004 due to the constant interest in local Cold War history and his work expressed by the guests of his small restaurant and wine cellar, which have operated at the same location since 1990 (Gulyás Reference Gulyás2018). Based on the on-site investigation and interview with the owner (Goják Reference Goják2016), this museum covers the entire period of the Iron Curtain era and even contains “interactive” elements – for example, visitors can try out whether they would have been able to get through the former border control system. Goják keeps collecting not just tangible elements but also intangible memories that are an integral part of his tour. He has the goal of providing more and more modern services for visitors, such as an audio guide in the future, and he hopes to pass on the collection to either an individual or an organization that will continue his activities in Hungary. These goals can be understood as steps against the general trends of eliminating the tangible and intangible aspects of the Cold War period (Light Reference Light2001, 1053–1074; Tóth Reference Tóth2009, 92–97).

In Fertőrákos, the other private museum is dedicated specifically to the electronic signal system, which was the second version of the Iron Curtain that existed between 1964 and 1989. This system was much less harmful than the prior one, so it was called the “gentle curtain.” The founder and owner of the museum, Imre Csapó, spent more than 26 years in the military until his retirement. He started the collection (for instance, by buying objects at the time the border control museums in Győr and Sopron were closed down) with the goal of providing authentic surrounding for reunions with his former colleagues, which can be connected to the Oushakine’s (Reference Oushakine2007, 451–482) understanding of nostalgia. Csapó decided to establish his museum in 2009, on the 20th anniversary of the Pan European Picnic (Gosztonyi Reference Gosztonyi2009). As the owner explained in the interview (Csapó Reference Csapó2018), aside from a general overview, Csapó also aims to express the local peculiarities of the border control assignment. Both private museums are created and managed by the two individuals without any professional or financial assistance. Due to such limits, the private museums neither have extensive marketing activities nor target a significant number of foreign tourists.

It must be stated that in the marketing and introductory leaflets, brochures, and books from and about the Fertő/Neusiedlersee cultural landscape and its components that are produced by the local municipalities, tourist offices, for-profit organizations, etc., no connections among or recommendations regarding different sites with cultural or natural significance are shown at all that would help visitors explore the whole area. Consequently, the disadvantages of the two researched private museums are due not only to their insufficient or unprofessional management but also to the lack of cooperation among all the organizations responsible for the local cultural or natural sites.

Pan European Memorial Park: Memorialization of a Particular Event by a Civil Foundation

Despite its closed-off and monitored status, the northwestern edge of the country played an important role in the history of the Cold War period (Romsics Reference Romsics2013; Romsics Reference Romsics2014, 111–140). At the end of the era, on August 19, 1989, a politically motivated young community (both from the neighboring settlements and from other parts of the country, such as Debrecen) organized an event on a meadow next to the border and close to Lake Fertő on the outskirts of Sopronkövesd. The goal of the event was to express the unity of Europe and its people, and it was to have music, dance, and an open fire. The event was intended to be (and eventually was) peaceful, and a press conference beforehand in the nearby major city, Sopron was also part of it. Imre Pozsgay, the minister of state at that time, and Otto von Habsburg, the president of the International Paneuropean Union and member of the European Parliament for the Christian Social Union of Bavaria (CSU), served as patrons of the event (Kurucz Reference Kurucz2000).

At the time of this Pan European Picnic, a significant number of people with East German origin were in Hungary, many of whom had the goal of either meeting with their relatives and friends from West Germany at Lake Balaton or getting to Austria through the border and apply for West German residence (Slachta Reference Slachta2016, 85–112). Many (approximately 600) of them heard about the event and came with the intention to go to Austria.Footnote ⁶ Despite the fact that this was not part of the original plan, the border guards on duty, who were still assigned to keep the border closed, did not open fire on the masses approaching the border but allowed them to cross it (Oplatka Reference Oplatka and Gyarmati2012, 65–72). Fortunately, the event ended peacefully, and the representatives and members of the press who arrived belatedly did not oppose but documented it (Tóth Reference Tóth2021).

The organizers of the original event wanted to keep the memory of this historical event and formed a private foundation in the same year. Based on the interviews with diverse members of the foundation’s management team (Kulcsár Reference Kulcsár2019; Magas Reference Magas2017), since then, they have managed the site, organized the yearly commemorations on the same day (August 19), and worked on keeping and spreading the memory of that day. This intention and the related activities can be described using Čepaitienė’s categorization as heritagization of anticommunist resistance (Čepaitienė Reference Čepaitienė2010). Throughout the years, they have established international relations with similar institutions. However, for many years, both the foundation and the memorial park were criticized for not being well-known or significant as a touristic or informative/educational unit. The named criticism is partly due to the fact that as a civil organization with volunteer members they had limited possibilities. For decades, there were no service units (such as shops or bathrooms) on site, and there were very limited marketing activities. The situation started to change when it – together with the European Solidarity Centre in Gdansk – gained international acknowledgment by receiving the European Heritage label in 2015 (European Commission 2021). Later, the foundation also received funding to establish a visitor center for the 30th anniversary of the original events in 2019 (Soós Reference Soós2019).

Because the original Hungarian event was organized at the border on a huge empty space, the memorial park also occupies a relatively large territory; for this reason, it can be handled as an area or landscape. By intending to maintain its emptiness for many years (only segments of the border fence and a watchtower can be seen from a distance), the memorial park preserved its original setting and therefore provided an authentic experience for visitors. However, as time has passed, there have been new objects on the field, such as some benches, information boards, and memorials. The location has become relatively crowded with numerous and diverse public art examples that emphasize its heritagized status. These public art pieces, donated by various national or foreign institutions, express the appreciation and relevance of the historic event. However, by being so diverse and not authentic to the memorialized event itself, they also eliminate the characteristics of the location (being an empty space) (Bisht Reference Bisht2013, 13–20). In a certain way, the newly established visitor center is transparent, because it mainly consists of glass and wood. For this reason, it does not stand out from its surrounding but instead is a unique feature of the location. However, together with all the monuments and other objects, it unquestionably modifies the authenticity of the location. As the Australia ICOMOS expresses in its Burra Charter (2013), preserving and managing a place leads to a possible change in its perception from an unacknowledged element of the past to an active part of the social, economic, and cultural revitalization of the present. But on the other hand, via changes of the material objects or their configuration, the original narrative of the place and the historical justifications of its relevance can be disturbed.

Such an extended territory as a heritage site has numerous management challenges; for example, its exact territory might be difficult to define, and the flow of visitors has to be planned. The other peculiarity of the site, from a monument protection point of view, is that it has little authentic, built heritage, unless the former border-control objects with their new memorial/memento function are counted. The memorial park is an open space with a designated main activity: to commemorate. From this short analysis, it can be concluded that the subject of remembrance is not due to the tangible movable or immovable elements. Those objects have no function in the memory event. They became parts of the location where the defining event happened. It is the history and the message of the location that are valued by the contemporary society, as well as by the European Commission, which acknowledged it with the European Heritage label. Such a title is supposed to value the idea of Europeanness, not the tangible elements of a given location. The human aspect plays a crucial role, not just at the time of the original event but also later in its memorialization. Interestingly, the two groups of actors are intertwined as the organizing figures of the original event, and those who established and have been managing the foundation are the same, as in the case of the private museums in Fertőcsatár and Fertőrákos. By hosting and guiding groups as well as individual visitors, their personal narratives create community memory. The founders/guides intend to pass on the original experiences and messages to the greater public, but even more importantly, to future generations. Members of the foundation are especially keen on hosting school groups. They also visit schools to speak about the events they personally experienced. Consequently, the historic event is connected to the future through the contemporary activities of the managing foundation.

Figure 3.

Pan European Picnic Park. The location is Sopronkövesd, Hungary.

The researched location has been transformed from a meadow that did not have any cultural or touristic function. Today diverse approaches are adopted to keep and share the memory of the historical event. The location serves as genius loci where, aside from the authenticity of the location, mainly intangible elements preserve the values of what the place is appreciated for today. This site is viewed as the institutionalized location of an outstanding historical event. It represents a bottom-up, peaceful initiative to end the Cold War era by unification and shared values. This example memorializes not a planned, long process (e. g. the border control activities during the Cold War period) but only one event that became essential almost accidentally. Visitors cannot learn information about the local characteristics of everyday life next to the Iron Curtain. Despite this shortcoming, the site is considered to be one of the locations of important events leading toward the unification of Europe, as opposed to other heritagization examples of the Cold War period that Light understood as a possible act of “Othering” in a Western European narrative (Light Reference Light2000, 145–160).