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The Great Rumor Mill: Gossip, Mass Media, and the Ninja Fear

Published online by Cambridge University Press:  02 August 2010

Abstract

Different methods of communication imply different social and political relations. Generally, mass media are distributed through centralized broadcast stations or presses and controlled by the elite. Face-to-face communications, which circulate through physically close contact between people, have more subversive potential. The author analyzes rumors spread in the press and by word of mouth during October and November 1998 in East Java, Indonesia. Conspirators and ninjas were suspected of killing many alleged sorcerers and persecuting the traditionalist Muslim majority. In response, local residents established guards against, attacked, and even killed suspected ninjas. Suspicion also was directed against the government, elites, and the armed forces. This subversive content is attributed to the interaction of two forms of communication: oral rumors became written rumors, and vice versa.

Information

Type
Research Article
Copyright
Copyright © The Association for Asian Studies, Inc. 2010
Figure 0

Figure 1. A photograph of a student demonstrator dressed in a ninja-like fashion grasping a soldier's boot, which appeared in the Jawa Pos on October 29, 1998. The accompanying caption reads, “One of the hundreds of student demonstrators at the Youth Oath Day (Hari Sumpah Pemuda) yesterday [which was] characterized by ‘ninja actions’ at the provincial government office in Surabaya City” (Kantor DPRD KMS).

Figure 1

Figure 2. A cartoon that appeared in the Surabaya Post on December 9, 1998. It depicts a projection on a screen that reads, “NU Findings Regarding the Sorcery Case.”

Figure 2

Figure 3. This photograph of local guards searching passing vehicles for ninjas in Jember appeared in the Surabaya Post on October 13, 1998. Note the knife (clurit) in the left hand of the man pictured in the foreground, as well as his style of dress, which is associated with martial arts.

Figure 3

Figure 4. This photograph appeared in the Surabaya Post on October 14, 1998. The photograph depicts the wall onto which two ninjas allegedly stuck themselves. The student in the foreground reenacts touching the wall that putatively gave students a shock. Brickwork showing through the plaster is possible evidence of an attack on the column.13

Figure 4

Figure 5. This photograph appeared in the Surabaya Post on October 20, 1998. It apparently portrays a man with a bloodied face being restrained while a kiai questions him. It also appears that a plate of food and drink is placed before him on a table. The accompanying caption reads, “A kiai questions an unknown person who was caught in Kalipare and is suspected of being a ninja.”

Figure 5

Figure 6. This photograph apparently portrays a decapitated head being surrendered to the police and a policeman's hand being shaken. As this image was only distributed on the Internet, many people in East Java probably did not see it. Some Internet images of violence in Indonesia from this period were of dubious authenticity or attribution (Tay 2006). Nevertheless, the image accords with an eyewitness description that I heard.

Figure 6

Figure 7. A photograph published in the Surabaya Post on October 20, 1998. The accompanying text explains, “The people who took part in the convoy which took a part of an unknown body who was considered to be a “ninja.””

Figure 7

Figure 8. This photograph appeared in the Surabaya Post on October 29, 1998. It portrays a ninja mask being held up by a policeman. The caption reads, “A ‘ninja’ mask which was found on Raya Rungkut Industri Road, Wednesday (28.10) early in the morning, being examined by the Head of Rungkut Police.”