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Online sports gambling and financial wellbeing in the United States

Published online by Cambridge University Press:  07 August 2026

Scott L. Fulford*
Affiliation:
Independent Scholar
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Abstract

Online sports gambling expanded rapidly in the United States since 2018. This article uses a nationally representative sample survey in early 2025 to measure who is gambling, how much, and online sports gambling’s association with financial wellbeing and decision-making. Gambling in a casino was still more common than online sports gambling in early 2025, but the populations appear distinct, suggesting that sports gambling rapidly expanded the gambling population. Three-quarters of online sports gamblers were male. They were typically younger and had higher incomes than either non-gamblers or casino gamblers. Sports gambling was not statistically associated with lower financial wellbeing or a higher likelihood of difficulty paying bills but was associated with higher rates of revolving credit card debt and did cause some financial distress. One-third of sports gamblers engaged in high-intensity gambling which could indicate problems. Sports gamblers rated their ability to make complex financial decisions higher than non-gamblers, yet they were more impatient and more likely to be overconfident.

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Report
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Figure 1. Share of people gambling in 2025 by method.Notes: Share of US adults who reported gambling this way in the previous year. Options are not exclusive; for example, some people who gambled in a casino also placed a sports bet. 95% confidence intervals. Source: Author’s calculations from the 2025 Making Ends Meet survey, using survey weights to be nationally representative.

Figure 1

Table 1. Demographic distribution of non-gamblers, online sports gamblers, and casino gamblersTable 1 long description.

Figure 2

Figure 2. Among sports bettors, “How frequently did you take part in sports betting in the past year?”Notes: 95% confidence intervals. Source: Author’s calculations from the 2025 Making Ends Meet survey, using survey weights to be nationally representative.

Figure 3

Figure 3. Among sports bettors, “In the past year, how much money did you wager for a typical bet?”Notes: 95% confidence intervals. Source: Author’s calculations from the 2025 Making Ends Meet survey, using survey weights to be nationally representative.

Figure 4

Figure 4. Among sports bettors, “In the past year, what was your largest loss in a single day?”Notes: 95% confidence intervals. Source: Author’s calculations from the 2025 Making Ends Meet survey, using survey weights to be nationally representative.

Figure 5

Table 2. Regressions showing association between gambling and financial outcomesTable 2 long description.

Figure 6

Table 3. Regressions showing association between high-intensity gambling and financial outcomesTable 3 long description.

Figure 7

Figure 5. Figure 5 long description.Self-assessed ability to make complex financial decisions and willingness to delay receiving money by sports betting.Notes: 95% confidence intervals. Discount ranges are implied by the answers to three questions. “Suppose you won a prize and could decide when you would get the amount. Would you rather get:” Question 1: “$1000 in one month or $1050 in six months;” Question 2: “$1000 in one month or $1100 in six months;” Question 3: “$1000 in one month or $1150 in six months.” Only respondents who answered consistently (Fulford and Shupe 2026) are included. Source: Author’s calculations from the 2025 Making Ends Meet survey, using survey weights to be nationally representative.

Figure 8

Table 4. Regressions showing association between gambling and financial decision-makingTable 4 long description.