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Virtue via Association: The National Bureau of Standards, Automobiles, and Political Economy, 1919–1940

Published online by Cambridge University Press:  24 June 2016

LEE VINSEL*
Affiliation:
Lee Vinsel is Assistant Professor in Science and Technology Studies at Stevens Institute of Technology. Contact information: Stevens Institute of Technology, College of Arts and Letters, 1 Castle Point Terrace, Hoboken, New Jersey, United States, 07030. E-mail: lee.vinsel@gmail.com.
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Abstract

During the 1920s, the National Bureau of Standards (NBS) greatly expanded the kinds of activities it undertook, leading to a sense that the agency was ubiquitous. Some of the agency’s new activities were quasi-regulatory: they sought to shape markets and make products safer. The bureau was a part of the Department of Commerce, and its expansion of market-shaping activities took place when Herbert Hoover was Commerce Secretary. In Ellis Hawley’s influential, oft-repeated interpretation of the bureau’s actions during this period, Hoover pioneered an “associational” mode of governance that emphasized industry self-regulation and rational coordination via conferences, trade associations, and other gatherings. In this essay I show how the NBS under Hoover went well beyond fostering industry self-regulation, thus suggesting the need to revise Hawley’s interpretation. This essay is divided into two main sections: the first section examines the thinking of George K. Burgess, who rose to head the NBS in the early 1920s and who put forth an ambitious vision for the bureau’s role in society, particularly around its potential to improve products on the market. The second section then examines one case of the agency’s proliferation of new organizational routines, namely those around the automobile. A close consideration of Burgess and the NBS’s new routines indicates that the NBS extended its reach far beyond its traditional bounds. Most of these novel efforts were aimed at increasing the market’s virtues.

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Copyright
Copyright © The Author 2016. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved. 
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Figure 1 The Wabble-Meter was created by scientists at the National Bureau of Standards. Psychological researchers used it to examine how vibrations in automobiles affected “bodily stability,” which was thought to be a proxy for fatigue.

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Figure 2 As Director of the National Bureau of Standards, the physicist George K. Burgess strongly shaped the agency’s mission, including by deciding that it should use federal purchasing certification to influence national markets. Source: Smithsonian Institution Archives. Image #SIA2008-0070.

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Figure 3 The physicist Hobart C. Dickinson (right), head of the National Bureau of Standards’ Heat Division, led the organization into increasingly broad research on driving safety, including studies of the psychology of driving. The physicist and bureau staff-member Ferdinand Brickwedde, who played an important role in discovering deuterium, stands at left. Source: Smithsonian Institution Archives. Image #SIA2008-0030.

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Figure 4 Google Ngram of the Exact Phrase “Safety Movement.”