Semiotics in Foreign Language Teaching

Since the influx of foreigners from Eastern Europe, in Greece, at the beginning of the 1990s, much has changed in the domain of teaching and learning in Greece. The teaching of foreign languages followed suit. From a purely monolingual society Greece became a multilingual and multicultural society. These changes brought about radical changes in the educational system of Greece, one of which was the material teachers used in teaching a foreign language. With the introduction of new and more modern EFL textbooks, an attempt was made to free students from their cultural bounds and to aid them in accepting diversity and becoming cultural mediators (Southern Poverty Law Center 2011). The question arises, at this point, as to how culture is related to signs, semiotics, and teaching.

According to Eco (Reference Eco1976, 8), “semiotics studies all cultural processes as processes of communication.” For Salupere, Torop, and Kull (Reference Salupere, Torop and Kull2013), culture is a form of human symbolic activity and with the creation of signs an attempt is made to give meaning to everything around us. On the other hand, language, both oral and written, is a form of communication, and culture is an integral part of it. Since culture is an integral part of a language system and since it influences the way we think, our ideas, our way of life, our patterns of interaction, and so on (Cushner, McClelland and Safford Reference Cushner, Mcclelland and Safford2012), it is only natural that we will interpret (Gallagher Reference Gallagher1992) the world around us in a very particular manner. And as Dormans (Reference Dormans2004, 1) so aptly states, “one of the most outstanding characteristics of the 21st Century is that it is an age of sign.” To communicate meaning, humankind has introduced language (written, spoken), signs, music, the arts, and so on, in an attempt not only to be understood but also to understand the world (Deely Reference Deely1994; Sebeok Reference Sebeok2001). This is where semiotics, and more specifically educational semiotics, comes in.

Erton (Reference Erton2006, 75) stresses the need for educational semiotics, emphasizing that “semiotics is a very influential and essential field of study, because by making use of signs the learners are able to achieve a lot of information on various fields such as, literature, art, architecture, psychology, anthropology, philosophy, etc.” What and how we teach and learn something is strongly connected to the culture and society within which we live. The way we decode a sign, and the meaning we derive from what we decode, has to do with the culture and the society we come from, as signs may have a different meaning in a different cultural setting. This is why it is very important that a foreign language teacher have a firm grasp of the sign system of both the mother tongue and the target language, which in this case is EFL in a Greek junior high school setting.

This stance, as well as many others, has lead to the creation of a branch in the field of semiotics, called “edusemiotics.” Danesi (Reference Danesi and Semetsky2010, vii) calls edusemiotics “the idea of amalgamating signs with learning theory and education.” For Danesi, “semiotics is the ideal tool for understating learning in its corporeal and experiential totality” (xiii). Nöth (Reference Nöth and Semetsky2010) presents two main reasons why both semiotics and education are tightly interwoven:

Nöth supports the aforementioned clearly stating that teaching and learning are both processes of semiosis, since learning a sign presupposes recognizing a sign and teaching a sign can be identical to communicating a sign, which are two core notions of semiotics. Nöth also states that “elements of semiotics have been introduced and applied in the lessons of teachers of many languages and communication related subjects” (6). As we will discuss below, in the field of edusemiotics, the written language, as well as other semiotic systems, plays an important role in acquiring a firm grasp of the cultural knowledge.

Mother Tongue as a Mediator in Foreign Language Teaching

Language is the most important cultural product that is directly connected to cultural identity and common knowledge. As Torop (Reference Torop2012, 555) mentions, “the process of learning and teaching culture as the environment of generation and development of cultural identity and cultural memory can best be analyzed as mediation.” One’s mother tongue is also an important medium in the learning of another cultural system and its language. Together with the visual signs of a foreign cultural system, and mostly through translation, the mother tongue acts as a mediator in the learning of a foreign language. It is the first small step that learners must take before taking the giant step leading to new knowledge.

The Greek language is no exception to the aforementioned. The use of Greek as a mediator is an effective tool in the hands of a foreign language teacher, in this case EFL. It is widely accepted that mediation provides learners with more opportunities for them to practice English in communication and to render the learning of a foreign language more effective (Williams and Burden, Reference Williams and Burden2000). The mother tongue as a mediator (see also Opoku Reference Opoku1994; Butzkamm, Reference Butzkamm and Kindermann2007) thus becomes the scaffolding upon which students will develop their understanding of the foreign language, in our case the English language, a stance taken by Vygotsky (Reference Vygotsky1986) from as early as the beginning of the twentieth century (in Upton and Lee-Thompson, Reference Upton and Lee-Thompson2001, 491): “L1 would quite naturally serve as a tool to help students think about and make sense of (i.e., mediate their thinking about) the structures, content and meaning of the L2 texts they read.” English, of course, is also a lingua franca both in Greece and internationally; as Trudgill (Reference Trudgill2002) puts it,

Trudgill places the need to learn English, as a foreign language, in the forefront. Nevertheless, there are many differences between the two languages, and this includes not only the writing systems of both Greek and English, but also their grammar, syntax, and so on. So instead of trying to maintain “both languages separately, one can appropriate the second language, and absorb part of it into the vernacular,” as Canagarajah (Reference Canagarajah1999, 1–2) neatly puts it. This gives the learner the ability not only to learn a new language but to acquire a new identity too (see Stojković and Živković Reference Stojković, Živković and Savić2013); this may, however, come at a cost: “The achievement of new identities and discourse, none the less, involves a painful process of conflicting ideologies and interests. If we are to appropriate the language for our purposes, the oppressive history and hegemonic values associated with English have to be kept very much in mind, and engaged judiciously” (Canagarajah Reference Canagarajah1999, 1–2).

For students to be able to reach this standard of language proficiency (in other words, to understand a text or a conversation, to interpret new vocabulary in the foreign language, to understand and interpret the cultural elements of the foreign language, to communicate effectively, etc. [see also Dendrinos Reference Dendrinos2006]), it is imperative that teachers activate mother tongue support in the foreign language, a stance also taken by Auerbach (Reference Auerbach1993), who maintains that the linguistic resources of students’ can be beneficial for them, as, allowing the use of the L1 in early second language acquisition will facilitate their transition from mother tongue to English as a foreign language. This activation of the mother tongue is important because, according to Manara (Reference Manara2007, 145–46), “the mother tongue is learners’ linguistic schemata. The mother tongue is a resource for the learners to draw their existing knowledge from and perceive the new language. L2 learners refer to their knowledge of L1 in order to help them to learn the L2. Their L1 is the resource in understanding the target language” (see also Khan Reference Khan2014).

Şenel classifies the aforementioned as follows: “a. current applications of grammar translation method in language teaching, b. practice through translation from and into L2, and c. comparison between L1/L2” and further stresses that “it may be quite beneficial to start with the principles and classroom applications of the grammar translation method (henceforth, GTM) because there can be no doubt that the first step of activating mother tongue in language classes is to consider the applications of the GTM” (Reference Şenel2010, 111). (We will be probing into translation as a mediator in foreign language teaching in the next section.) Nevertheless, the use of the mother tongue as a mediator in the foreign language “is not only a means of communication but also a tool that can help students to understand and use the target language more clearly and accurately” (113). We will discuss how the use of the mother tongue, in translation, can aid in learning a foreign language.

Translation as a Mediator in Language Teaching

In the last few years we have seen a revival in the teaching of foreign languages through translation (Cook Reference Cook2010). Teaching language through translation has come a long way since the end of the eighteenth century with the advent of the grammar-translation method and the teaching of a foreign language’s grammar through the translation of individual sentences. Even though translation was considered a method of teaching and learning a foreign language from the beginning of the twentieth century, it nevertheless provoked controversy among scholars, especially in the 1980s and 90s. More specifically, House (Reference House2009, 59) observes that “while translation as the cross-linguistic technique par excellence has a long tradition as an exercise and a test of student’s knowledge of the foreign language, it has also been in the center of an ongoing controversy about the role of grammar and the mother tongue in language learning and teaching.”

Lefevere, who was among the first to argue that translation isn’t just a branch of comparative literature or linguistics but an independent discipline, and Bassnett (Reference Bassnett2004), who followed suit, first presented the concept of “translation studies.” Bassnett (Reference Bassnett2004) presents translation as an independent discipline with a vivid cultural background; this was, in fact, the start of translation studies, heavily tinged with cultural elements—a “cultural turn” in translation (Bassnett and Lefevere, Reference Bassnett and Lefevere2001, xi). Bassnett (Reference Bassnett2004) attempted to present translation in the form of a study that focuses on cultural and historical texts and to understand the complexity of these texts and how they influence, for example, translation strategies.

We thus see that translation is culturally bound in that it is “a relatively high-effort high-cost mode of mediated cross-cultural communication, normally suited to short term communication acts” (Pym Reference Pym2004, 7). Translation may, on the one hand, be a transcultural means of interpretation between languages and cultures and may also introduce a foreign language learner to a different culture with different values, viewpoints, and ideologies (Lefevere Reference Lefevere2004a, Reference Lefevere2004b; Bassnett Reference Bassnett2004); but, on the other hand, it may also lead a foreign language learner to confusion (see Tang, Reference Tang and Salama-Carr2007) because of the misunderstandings that may arise when teachers attempt to infuse their teaching practices with culture and cultural awareness, and a student is called on to interpret or “translate” the aforementioned in an attempt to communicate orally or in writing. Gregory (Reference Gregory1996, 9) calls this “losing their strangeness”: “students need to ‘lose their strangeness,’ not only to the new language, but to a strange culture through experiencing everyday new routines and ways of life.”

This does not occur automatically with every student in a classroom. What may be understood and interpreted by one student may not be understood and interpreted by another; this is where the role of social context in literacy (see Gregory Reference Gregory1996) comes in. Gregory specifies that, depending on the cultural assumptions of a text, students may or may not identify and understand what is being said or written. The aforementioned is in line with the stance taken by Scribner and Cole (Reference Scribner and Cole1981), who insist that literacy, language, and discourse are all influenced and also derive from the social and cultural practices of a particular society. This is also part of this study.

In previous research that examined the teaching of the Greek language through a Greek-language textbook (Kourdis and Zafiri Reference Kourdis and Zafiri2010), it was found that translation was a very important teaching tool even in the case of teaching Greek as a mother tongue. More specifically, it was ascertained that “inter-semiotic translation becomes a ‘didactic tool’ in teaching, even in teaching the mother tongue, and together with the two other types of translation, intra-lingual and inter-lingual, it can contribute to the amelioration of the teaching process especially at a time when multi-semiotic texts, used in the teaching of language are considered the norm” (Kourdis and Zafiri Reference Kourdis and Zafiri2010, 129). To be more specific, intersemiotic translation was further researched by Zafiri and Kourdis (Reference Zafiri and Kourdis2011), and these two researchers undoubtedly believe in the importance of the mother tongue and mother culture in the learning of foreign languages and cultures, a significant point that we will try to highlight below.

Cultural Elements in Textbooks for Beginners

The selected textbook is Think Teen: 1st Grade of Junior High School,Footnote ³ written in 2008 by Evangelia Karayianni, Vasiliki Koue, and Ekaterini Nikolakaki and published by the Greek Ministry of Education, Research and Religious Affairs. We chose to probe into the signs (exercises and activities) that focus upon the cultural characteristics of the two languages and cultures, Greek and English. Thus, in the first case (fig. 1) we see a reading exercise and a writing exercise that rely upon translation from the mother tongue into the target language, which in this case is English. More specifically, we notice that there are bilingual messages, and in this case the mother tongue, which is Greek, functions as the language that should be translated into the English language (μπλούζες ‘t-shirt’, καρτοτηλέφωνο ‘card phone’, κλειστό ‘closed’). There are also bilingual messages, for example, words borrowed from English that are used together with Greek words and expressions (stock επώνυμα γυναικεία υπόγειο, parking 90 θέσεων).Footnote ⁴ This choice of presenting a bilingual message is an effort to connotatively present the semiotic landscape of the English language and its translation in Greece. According to House (Reference House2009, 68), “the common educational tenet of linking new knowledge with that learners already know can be interpreted in the context of foreign language learning as involving a bilingualization process in which the L1 and translation play an active part.”

Figure 1.

Reading exercise, page 3

This choice, especially, aims to curb the linguistic insecurities of all beginners and to promote a positive stance in learning EFL. In other words, the aim of the authors of this specific textbook was to show students that English is not a “foreign language after all.” In the same vein, and along similar lines, is the exercise called “Culture Corner” (figs. 2 and 3). It is true that in Greece, students are not accustomed to “reading titles” that clearly state what cultural elements are about to follow. In this particular activity we notice that there are interlingual translations of words, which are in fact borrowed words in Modern Greek (μπιφτέκι ‘bifteck’, meaning “hamburger”), from French (μπλούζα ‘blouse’), and from Arabic (μπουρνούζι ‘burnuz’, meaning “bathrobe”). The Greek language had borrowed extensively from French in the past and continued to do so until the mid-twentieth century (Anastasiadi-Simeonidi Reference Anastasiadi-Symeonidi1994, 109–15), when this role was taken over by the English language both nationally and internationally.

Figure 2.

Culture corner, page 6

Figure 3.

Exercise, page 7

The choice of the Arabic language comes as a surprise, but we strongly believe that it was a quite deliberate decision made by the authors, who wanted to indicate to all readers what the natural consequence of a language is (or becomes), when it interacts (or “osculates”) with another language and, most importantly, when it “borrows” from this particular language. At the same time, the authors of this textbook attempt to get a (very specific) message across to their readers, namely, that students will be able to learn their mother tongue a lot better through a foreign hegemonic language such as the English language.

It is also interesting to see that the activity has a series of Greek words—which the authors note are loanwords—for which a dictionary is necessary. Through a playful manner of discovery, students are encouraged to find the origins of the words that they encounter and to use the dictionary—the basic tool for interlingual translation—effectively, not only at this language level but also at the next.

In the next activity, a connection is made between the national—the Greek region—and the international through a presentation of national flags, such as the Greek, the Cypriot (Cyprus was a former colony of the United Kingdom), and those from countries that have English as a common code of communication (United States, Australia, and Canada). It is interesting to see, though, that the UK flag is missing. The iconic messages are presented in English, which is an international language, and in this way the authors show that, through interpreting the iconic message from Greek to English, students exceed the national boundaries of their neighborhood or their country. The appearance of the Greek and the Cypriot flags denote the reality of today, which is that Greece and Cyprus are two countries in which English is the first language to be taught as a foreign language.

The rhetoric that “English is an international language and culture” and that “Greek is a local language and culture” is iconically presented in the activity that follows (fig. 4). We have, on the one hand, a picture of American actor Leonardo Di Caprio and, on the other, one of well-known Greek actress Vicky Stavropoulou. Hollywood is one of the most important cultural industries in the United States, and in our opinion one of the most important means through which the hegemonic language and culture, of the United States, is transmitted. The choice of the particular actor is not random, as the choice of a British actor may not have had the same impact on the Greek students who are using the particular textbook and who are learning EFL. At this point it is very important to mention that Greece belongs to those countries that encourage viewers to watch foreign series or movies, most of which are from the United States and most of which are subtitled. Greek students are thus trained, from a very early age, to listen to, and to a large extent understand, the English/American English language and to interpret Hollywood’s modern mythology.Footnote ⁵

Figure 4.

Exercise, page 36

The authors of the textbook seem to consciously maintain the balance between the two languages and cultures (Greek and English). In the next activity (fig. 5), even though the question concerning the well-known virtuoso (Dionisis Grammenos) is given in English, the iconic message and the caption that follows it is in Greek. This choice is not accidental, for it lays the foundations for the understanding and development of the activity, as students will attempt to answer using the means and the knowledge they have from their mother tongue with the aid of the caption. Also, the coexistence of the icon (the photograph) and the linguistic sign (the caption) functions as an intersemiotic translation.Footnote ⁶

Figure 5.

Exercise, page 60

The next sign presented (fig. 6) encourages students to use the internet, which is primarily a polysemiotic/multimodal tool used by students for research, so as to come into contact with the European Language Portfolio (found on the bilingual website of the Ministry of Education, Research and Religious Affairs) and to read it and answer the questions that follow. This choice shows the importance the Greek state places on learning EFL.

Figure 6.

Exercise, page 68

The authors make good use of the sign of celebrities. Students are invited (see fig. 7) to say what they know about the people who are featured in the book. Although the people, who are featured, are of different nationalities, the majority are Anglo-Saxon. We see the Greek actress Aliki VouyiouklakiFootnote ⁷; Maria Salomea Skłodowska-Curie, who is a Polish scientist who taught in France; the English writer Agatha Christie; the musician and singer John Lennon; the Swiss scientist Albert Einstein, who became an American in 1940; and, last but not least, the American Wright brothers, who are well-known inventors and aviation pioneers. The choice of the aforementioned people, who represent the arts and sciences, helps students to describe and to express themselves, using the foreign language and the knowledge they already possess about these people, but at the same time it clearly presents the hidden need these students have to rub shoulders with people who have social recognition, through the use of EFL.

Figure 7.

Exercise, page 95

The next beginner’s textbook message that we choose to present (fig. 8) is an activity that encourages students to converse among themselves, in other words, to engage in an exchange of thoughts and feelings by means of speech, and to find out which painting (Christmas Carols, Child with a Dove, The Dance Class, The Bedroom) belongs to which painter (Nikiforos Lytras, Pablo Picasso, Vincent van Gogh, Edgar Degas). The fact that the painting of Nikiforos Lytras is presented in Greek helps students to answer promptly and correctly, but at the same time it triggers conversation in English, thus confirming that the first step students take in learning a foreign language depends on previous knowledge from their mother tongue and culture.

Figure 8.

Reading exercise, page 128

At this point, we should mention that the last two signs (figs. 7 and 8) present intersemiotic translations, as the iconic messages (photographs and paintings) carry linguistic captions with them. We observe continuity in the use of intersemiotic translations for beginners, especially in activities that promote speaking and oral comprehension. Branco (Reference Branco2014, 311) also observes that speaking and listening comprehension activities based on intersemiosis were more successful with beginners, providing more participation and involvement. Furthermore, the fact that the linguistic and iconic signs do not limit themselves to the Greek or the English cultural system confirms Bochner’s (Reference Bochner1981, 12) stance “that knowing more than one culture is a necessary, but not a sufficient condition for cultural mediation, which is the next stage.”

The last message chosen (fig. 9) is a mediation task. Students are asked to read their star signs in Greek and to transmit the information that they have read, in English this time, to an Australian friend who is on holiday in Greece (a sign denoting tourism). It is the first time that a text of this length (six lines) is presented in the mother tongue of the students. As the learning of the foreign language evolves, the authors seem to place more emphasis on interlingual mediation. As Stathopoulou (Reference Stathopoulou2015, 3) mentions, “interlingual mediation … involves the interpretation of meanings in a text articulated in one language and the making of a new meaning, on the basis of the ‘old,’ appropriate for the situational context but in another language.”

Figure 9.

Mediation task, page 138

To round off, in this textbook we noticed that the regular use of the mother tongue appears both within the framework of an interlingual and an intersemiotic translation. We also noticed that the overuse of iconic visual signs—which is quite normal for students of this age group and language level who come into contact for the first time with a foreign language in secondary education—derives not only from the target culture (the English culture) but also from the source culture (the Greek culture).

Cultural Elements in the Textbook for the Advanced Students

The next textbook that we studied was Think Teen: Advanced Level,Footnote ⁸ which was written by the same authors and published by the state; it is geared to students at an advanced language level and with advanced linguistic knowledge. It is interesting to see that the Culture Corner activity, which in the beginners textbook refers to words that are borrowed by the Greek language from other languages, does not have the same contents in the textbook used by the advanced students (fig. 10). In the textbook used by the advanced students, reference is made to a “purely cultural” matter, such as the conditions within an Indian classroom and its differences with the Greek classroom. The iconic message is an important sign stimulus, as it is clear that differences among cultural systems draw students’ attention and feed their imagination and thus their need to communicate verbally using the foreign language. The choice of India is not at random, as it gives the English language teacher the opportunity to tell her students that the Indian culture is highly influenced by the English culture as it is a former British colony. This shows, yet again, that English is an international language and a carrier of culture.Footnote ⁹

Figure 10.

Culture corner, page 14

The next sign we chose to present abounds in cultural elements, as it deals with the people’s eating habits (fig. 11). It is interesting to see that the choriatiki salata (χωριάτικη σαλάτα), also known to foreigners as Greek salad, which is the same in French (salade grecque), is not translated but rather is given in the form of transliteration, for instance, pita-souvlaki. Stano (Reference Stano2015, 113) observes that “transliteration plays a crucial role, as it mediates between two very different writing/reading systems not simply by transposing the first one into the second one, but first of all by making its signs recognizable.” Thus, even though it may be difficult to interpret—because of transliteration—the term pita, we see that the same does not apply to the term souvlaki, which has become a synonym with Greek cuisine. It is also interesting to see the connection between the different dishes corresponding to the different religious and national festivals and their correlation to the language and culture of both the mother tongue and the target language. More specifically, the presentation begins with a country that is English speaking (Thanksgiving dinner, from the United States), and then continues with a religious festival from the Muslim world (Ramadan), and from Asian culture (a snack tray for Chinese New Year), only to round off with a traditionally Greek dish also known as ovelia (οβελία), which is the skewering of a lamb or goat at Easter.

Figure 11.

Project: eating habits, page 32

The activity draws from memories of the past, from an event that happened on September 7, 1999. On that day there was a very destructive earthquake in Athens with numerous dead and injured people (fig. 12). Students are invited to speak about an event that is real and about which they may know nothing as they may not even have been born at the time. This activity is of interest, as, first, it prompts students to probe into an event of historical interest for Greece and also informs them about an event about which they may not have been informed thus prompting them to find out more information, in their mother tongue, from their parents and older friends or even from the internet. Should they decide to use the internet, they will be surprised to find information, in English, from foreign correspondents who wrote newspaper articles that were published around the globe. A piece of knowledge presented within an English language classroom could spark a flame that could lead students to dig deeper into the events of the time, perhaps in the form of a project that could be done at home, both in the mother tongue and in English as a foreign language.

Figure 12.

Project: disasters, page 59

The second reason is that it is a very unpleasant event and we, as researchers, are not used to presenting and perhaps even teaching language through unpleasant linguistic and visual iconic messages, as these are presented in foreign language textbooks. Authors usually choose pleasant thematic units that reflect positive signs for students. Perhaps the fact that the students are of an advanced linguistic level justifies the choice made, by the authors, to present a real, but very unpleasant, event. As Danesi (Reference Danesi2000, 167) mentions “the basic goal of Semiotics in language education is to put the teacher and the learner in a position to see that different languages encode reality in ways that are in times identical, at others similar or complementary, and at others still, quite different.” On the other hand, the next sign we chose to study comes from the advanced English language textbook, once more, and encourages students to consult their history book, which is written in Greek, before they discuss, in English, events and matters that concern Greek history (fig. 13). The playful manner (in the form of a quiz) with which students are asked use the English language is very usual in foreign language textbooks. Once more students are invited to use their mother tongue to intermediate in the foreign language. This is done through the use of a sign that carries with it positive connotations for Greek students. This is the ancient history of the Greeks.

Figure 13.

Project: history, page 69

From the Greek culture comes the next sign too (fig. 14). More particularly, students who are of an advanced language level are invited to use the English language after they have read a text written in English on the Nikos Kazantzakis Museum, which is situated in Crete. Kazantzakis was chosen, for this specific English textbook, not only because he is a very well-known and popular Greek author but also because his work has been translated into many other foreign languages (including English) and also because numerous articles and books have been written in English about his work. The positive sign, which in this case is Kazantzakis, is now connected to the English language and the international character that the English language carries with it.

Figure 14.

Reading and writing, page 96

The next activity (speaking) also relates to the Greek culture. Through the use of the Culture Corner, students are asked to identify two very well-known politicians. These politicians are presented at Madame Tussauds in London, and they are Eleftherios Venizelos and Konstantinos Karamanlis (fig. 15). Again the choice of these two figures, of Modern Greek politics, is not at random. Eleftherios Venizelos supported the Entente in the First World War against the Germans, and Konstantinos Karamanlis was responsible for Greece’s admission to the European Union. The fact that this particular activity focuses solely upon these two political leaders may be considered as an attempt, made by the authors of the book, to avoid presenting the subject of the ancient Greek artifacts, which were stolen by Lord Thomas Bruce Elgin, and presented in the Museum of London today. Such a conversation, among the students, would provoke negative feelings toward English culture, which is not the initial purpose and the aim of this lesson.

Figure 15.

Speaking, page 102

The activity that follows (a listening activity) includes iconic and linguistic signs that function as intersemiotic translations of the iconic ones that support the concept of interculturalism and the international community that it supports through the use of the English language (fig. 16). So, if Pedro speaks Spanish, Hans speaks German, Jean speaks French, Silou speaks Chinese, Maria speaks either Greek or Spanish, and Christos is certainly a speaker of the Greek language, then it is difficult to talk about the nation-states to which these young people belong. They are all different teenagers, from different cultural systems, who appear to have a common code of communication, which is the English language. We will nevertheless focus on the case of Maria. Since the utterance “Maria” is a name of Greek, Hispanic, Portuguese, or Italian origin and culture, it may lead students to a second “cultural reading” of the iconic message in an attempt to find codified visual signs, plastic visual signs, so as to be able to recognize the nationality of the girl (from the color of her skin, her clothes, accessories, the expression on her face, etc.).

Figure 16.

Listening, page 106

The next activity (writing) also uses a Greek sign as a starting point (figs. 17 and 18). It is the well-known Greek pop star Sakis Rouvas, who became even more popular in Greece and the rest of the world when he came third in the Eurovision song contest in 2004. His song “Shake It,” which won third place in the Eurovision song contest in 2004, was performed in English. The English language seems to be the first choice for all those countries whose languages are only spoken by a few million people, and the language they are using is considered to be one of the lesser-used languages, thus rendering it necessary, for them, to find a common code of communication. It is thus, not unusual for most of the countries in the Eurovision song contest to sing only in English and not in their mother tongue, rendering, to a large extent, Eurovision an English song context.

Figure 17.

Writing, page 114

Figure 18.

Speaking, page 142

The next three activities (speaking activities) are based on the intermediation of the Greek language and the production (summary) in English of a specific text (figs. 19 and 20). Stathopoulou (Reference Stathopoulou2015, 63) explains that “summarising tasks are those requiring the production of a summary in the target language, representing a condensing of information which reflects the gist (central ideas) of the source text.” This is the reason why the authors of the textbook encourage their students not to translate the text given to them, in the English language, perhaps to avoid a literary translation that often hinders the interpretation and production of cultural elements. Intermediation is a form translation anyway. Mediation as a kind of language activity is very important for interaction between people. In the Common European Framework of References for Languages (Council of Europe 2001, 87) it is mentioned that “mediating activities include spoken interpretation and written translation as well as summarizing and paraphrasing texts in the same language, when the language of the original text is not understandable to the intended recipient.”

Figure 19.

Speaking, page 144

Figure 20.

Speaking, page 150

Summarizing the main points of the study of this textbook, we find that the aforementioned points are culturally charged, both negatively and positively, creating a “semiotic balance” in relation to their cultural load, which is deemed as positive on the part of the authors. Interestingly, these points are not limited to the Greek and the English culture but extend to other cultural systems, many of which have no direct relation to either the Greek or the English culture. This option is a clear connotation on the saying “bridge between cultures” that is a characteristic given to the English language, the lingua franca of today’s globalized era.