This book traces the remarkable changes in agri-food marketing systems in developing countries since the early 1990s, and focuses on the impact on small-scale farmers. It covers most developing regions of the world, noting that for some countries, the ‘supermarket revolution’ has taken only 10 years compared with similar changes in the West which spread over 50 years. The exception is sub-Saharan Africa, but here the growth in exports of fresh produce has had similar effects on farmers.
The book comprises 17 stand-alone chapters written by different authors but with excellent linkages provided for each of the three main sections: the transformation of food systems, the new marketing structures and the implications for farmers. Half the book is devoted to case studies in 10 countries as varied as Chile, Poland, China and Kenya, and covering a range of food products.
The drivers of the rapid expansion of supermarkets are clearly identified, particularly economic growth and rising consumer incomes, urbanization and the liberalization of trade and foreign investment. The concomitant growth of sophisticated procurement systems, specialized wholesaling and distribution, food processing and packaging, and international trade, are well documented, together with the various means by which farmers and their organizations have adapted to the new demands. The effects of the new marketing systems on nutritional health are briefly covered, especially the rising incidence of obesity in the midst of poverty.
The book is well referenced and is an important source of case material, and more general issues associated with this fast-moving sector.
