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Representation as intervention: A reply to Unal, Polillo, Caliskan, and MacKenzie

Published online by Cambridge University Press:  11 August 2026

Dean Curran*
Affiliation:
University of Calgary , Canada
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Abstract

In their article ‘The modes of performativity’, Unal et al. (2025) argue that the concept of ‘representational interventions’ provides a basis for a meta-theoretical framework through which to understand the performativity literature. Building on a previously published article of my own, this reply briefly outlines three critiques of their contribution. First, given the already existing paradigm of ‘representation as intervention’ (Curran, 2018), I raise questions about the novelty of framing performativity as ‘representational interventions’. Second, while acknowledging the importance of meta-theoretical work, I raise critical questions about the framing of their approach as a heuristic that can accommodate all existing approaches to performativity, suggesting that it is rather a substantive account of performativity with significant ontological presuppositions. Lastly, my reply focuses on inadequacies in their account of performativity as ‘representational interventions’. Specifically, I question their neglect of aboutness, intentionality, and the distinctiveness of agency and reflexivity in conscious animals with ways of experiencing the world. I conclude by arguing for my ‘representation as intervention’ as an alternative approach that avoids these limitations.

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided that no alterations are made and the original article is properly cited. The written permission of Cambridge University Press or the rights holder(s) must be obtained prior to any commercial use and/or adaptation of the article.
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© The Author(s), 2026. Published by Cambridge University Press on behalf of the Finance and Society Network