COMMON LIMITATIONS IN ONLINE ENGAGEMENT

The bulk of online civic-engagement systems have severe limitations. Many such projects have attracted limited public interest (e.g., Morozov Reference Morozov2013), due partly to weak incentives for participation. Many of these systems also have failed to foster deliberation and reflection among participants (Coleman and Moss Reference Coleman and Moss2012; Dahlberg Reference Dahlberg2001; Gordon and Baldwin-Philippi Reference Gordon and Baldwin-Philippi2014; Shulman Reference Shulman2009; Wilhelm Reference Wilhelm2000). Exacerbating that failure is some systems’ tendency to trivialize policy matters (Bogost Reference Bogost2011; Lerner Reference Lerner2014).

These civic spaces generally have had little measurable impact on policy—or at least impact observable to their users (Landemore Reference Landemore2015; Noveck Reference Noveck2009; Smith, Richards, and Gastil Reference Smith, Richards and Gastil2015). Also, few online civic-participation systems have featured long-term feedback loops, that is, a straightforward means by which outputs of systems influence subsequent system inputs over extended durations (Gastil Reference Gastil2010). An example of a long-term feedback loop is a mechanism enabling citizens to discover the policy impact of their participation and to continue to engage with government to shape policy over several years (Macintosh and Coleman Reference Macintosh and Coleman2003). Accordingly, online engagement processes have had no visible impact on governmental legitimacy.

Worse still, most online civic spaces have remained disconnected from each other, which results in “diffused participation” (Macek, Macková, and Kotišová Reference Macek, Macková and Kotišová2015, 77). Fragmented engagement may yield instances of mass “connective action” (Bennett and Segerberg Reference Bennett and Segerberg2013), but the disconnections cause dissipation of civic energy from one online participatory experience to the next, as citizens are required to log in anew each time they wish to participate, with no institutional memory across platforms.

Whereas some online platforms can integrate political organizers’ diverse civic activities online (e.g., Warren, Sulaiman, and Jaafar Reference Warren, Sulaiman and Jaafar2014), research has not disclosed resources enabling citizens to integrate their diverse online civic experiences. This scattering of online participatory experiences, and the lack of means to integrate them, may hinder citizens from developing their civic identity (Youniss Reference Youniss2011) or consciousness (Lange and Onken Reference Lange, Onken, Print and Lange2013).

OVERCOMING THE LIMITATIONS

Nonetheless, a number of new projects have begun to address these issues. Regarding boosting participation, several efforts have employed game techniques (Lerner Reference Lerner2014) to increase citizens’ motivation to engage. For example, the participatory-planning system Community PlanIt ^{Footnote 1} employs several of these features, including awards for contributing comments, “like” buttons for positive reinforcement, and a participation leaderboard (Gordon and Baldwin-Philippi Reference Gordon and Baldwin-Philippi2014). Similarly, the Peer-to-Patent ^{Footnote 2} system for participatory vetting of patent applications lets participants rate one another’s contributions and receive accolades via “reputation points” and awards (Noveck Reference Noveck2009, 181).

Many new engagement systems enhance deliberation and reflection. These include Common Ground for Action (CGA), ^{Footnote 3} developed by the Kettering Foundation and Conteneo Inc., which hosts moderated online policy deliberation using a version of the National Issues Forums (Gastil and Dillard Reference Gastil and Dillard1999). During CGA, participants address trade-offs posed by policy choices. Online chat coupled with dynamic visual displays of emergent choices foster reflection, perspective taking, and reconsideration of attitudes. To take another example, the Living Voters Guide ^{Footnote 4} is a crowdsourced collection of information about proposed ballot measures that encourages participants to weigh each other’s arguments (Freelon et al. Reference Freelon, Kriplean, Morgan, Bennett and Borning2012).

More sophisticated systems include the Cornell eRulemaking Initiative’s platforms for soliciting citizen feedback on proposed laws. RegulationRoom and SmartParticipation ^{Footnote 5} draw on design elements, algorithms, and trained human moderators to encourage deliberation (Epstein and Blake Reference Epstein, Blake, Gordon and Mihailidis2016; Park, Blake, and Cardie Reference Park, Blake and Cardie2015). LiquidFeedback, ^{Footnote 6} employed by the German Pirate Party and Italy’s Five-Star Movement, enables citizens to draft and deliberate on proposed policies through online crowdsourcing and commenting tools (Bertone, De Cindio, and Stortone Reference Bertone, De Cindio and Stortone2015). Online “transitive proxy voting” allows decision making by the best-informed participants (Bertone, De Cindio, and Stortone Reference Bertone, De Cindio and Stortone2015, 2).

New online engagement systems surpass previous projects in influencing policy. Technology-enabled participatory-budgeting systems, such as Citizinvestor and Open City Hall, ^{Footnote 7} authorize citizens to allocate public funds for community projects (Gilman Reference Gilman2016). Legal crowdsourcing platforms, such as Open Ministry in Europe and Madison in the United States, ^{Footnote 8} allow citizens collectively to draft new laws that may then be enacted through formal lawmaking processes (Aitamurto and Landemore Reference Aitamurto and Landemore2016; Christensen et al. Reference Christensen, Karjalainen and Nurminen2015; Raffl Reference Raffl2014). The deliberation-promoting features of the RegulationRoom platform also encourage participants to shape their comments on proposed laws so as to render those comments more likely to get lawmakers’ attention (Farina, Newhart, and Blake Reference Farina, Newhart and Blake2015). Participants’ contributions to Noveck’s (Reference Noveck2009) Peer-to-Patent system have directly influenced officials’ decisions on whether to grant patents.

Newer systems also have facilitated feedback loops between citizens and government that survive the initial participatory events. Both the mobile-based participatory-budgeting system implemented in the Democratic Republic of Congo and Vallejo, California’s online participatory-budget platform enable citizens to monitor governments’ implementation of public-works projects approved by citizens (Mbera and Allegretti Reference Mbera, Allegretti and Dias2014; Estefan and Weber Reference Estefan and Weber2012; Gilman Reference Gilman2016).

Regarding the integration of citizens’ disparate engagement experiences, two recent online civic-engagement projects have addressed this issue through digital reward systems. In Europe, the D-CENT project has developed a blockchain-based “digital social currency” which incentivizes citizens to engage in participatory-democratic activities, such as online deliberation and participatory budgeting (Lucarelli et al. Reference Lucarelli, Sachy, Jaya Brekke, Bria, Vercellone and Baronian2014). Citizens may monitor their accumulation of social currency—which provides an index of their overall civic participation—and then spend it on various socially desirable services (Roio et al. Reference Roio, Sachy, Lucarelli, Lietaer and Bria2015). In the United States, the municipality of Manor, Texas granted digital points to encourage citizens to contribute to an online crowdsourcing platform for soliciting policy proposals (Newsom Reference Newsom2013). Citizens could observe their point collections on the city’s website and then exchange points for a range of awards (Greenberg and Newell Reference Greenberg, Newell, Manoharan and Holzer2012). In these instances, online systems added a “meta-layer” over citizens’ diffuse participatory experiences, offering citizens an overview of their civic participation and potentially aiding each citizen in integrating those experiences into his or her developing civic consciousness or identity.

IMAGINING A DEMOCRACY MACHINE

With so many advances overcoming previous limitations, we propose advancing to an online platform that links together already-existing forms of engagement, both online and offline, to maximize their reach and impact. By interconnecting complementary forms of civic learning, engagement, and influence, the machine itself would improve the quality of public input, the responsiveness of policies shaped by it, and the legitimacy of government itself.

At this stage, our proposed civic commons amounts to a thought experiment, which draws on but goes far beyond anything already built. For the sake of discussion, we choose to bundle our proposed design principles, guidelines, and assemblage of tools into a system we call, with loving irreverence, a “Democracy Machine.” The mechanical metaphor emphasizes the interoperability of the commons’ components, with emphasis on the cybernetic qualities of information feedback loops. No doubt it also plays on the absurdity of reducing democratic process to mechanical parts. Sharply contrasting organic and ecosystem metaphors certainly have their charms (e.g., Liu and Hanauer Reference Liu and Hanauer2011), but for this essay, we chose a metaphor that invokes the spirit of invention. The other advantage of this odd moniker is that none can confuse it with any existing or future online commons, none of which are likely to adopt the term we use here.

The Central Feedback Loop

Gastil (Reference Gastil2016) provides a more comprehensive vision of the Machine, whose core features we only aim to highlight. The fuel that starts up the Democracy Machine’s motor would be funding from public officials and agencies, who are already estimated to spend more than six billion dollars on civic tech (Accela 2014). The Machine uses calls for consultation to bring forward large numbers of individual citizens, who choose among different forms of engagement.

Through an iterative process, the Machine distills this citizen input into refined recommendations for the government office that initiated the process. That same office feeds back its response to the input and follows up later with assessments of the efficacy of the adopted policy. Through the Machine, the citizens who drafted recommendations learn of their downstream impact. The Machine then asks citizens to assess the government’s responsiveness and the ultimate wisdom of its judgment. Those agencies found responsive and effective get a discount for their next consultation. If, on the other hand, the government disregards the decisions made by citizens, the Machine could be used to hold officials accountable. Thus, the Machine embodies the view that governmental engagement platforms should enable officials to hear and respond to the public. ^{Footnote 9} Figure 1 shows more clearly this long-term feedback loop, which could go a long way toward combatting the twin ills of government unresponsiveness and public resentment.

Figure 1

Long Feedback Loop in the Democracy Machine

FACING THE CHALLENGES AHEAD

Though we remain optimistic about the prospect of building a Democracy Machine, it will have to address some significant challenges. For example, the current proposal leaves unanswered how participants’ demographics will be ascertained. Although census or voter registration data might be used for this purpose, those approaches are imperfect. One technique would be to require participants to complete a demographic survey as a condition of advancing to a level, but validating user responses remains a challenge.

The demographic problem raises another important challenge facing administrators of the Democracy Machine—protecting participants’ rights of privacy (Coleman and Gøtze Reference Coleman and Gøtze2001) and autonomy (Bogost Reference Bogost2011; Lerner Reference Lerner2014). The Machine’s design should safeguard participants’ personal data and prevent the manipulation or exploitation of participants. That will require careful attention to technical details, but it ultimately raises questions about how to govern the Machine itself to keep its operations transparent and its data secure.

In addition, the Democracy Machine faces start-up obstacles, such as that of gathering an initial participant sample large enough to attract government agencies. Early-stage marketing and participant-recruitment strategies could be added to the initial implementation of the Machine, which could build out incrementally from wired cities such as Santa Clara and Austin.

A final challenge concerns sustainability. How should the Machine remain viable if, after an initial period of success, its array of game mechanics cannot retain a large-enough population of active participants to satisfy government mandates for public consultation? The Machine’s design should include systematic experimental variations in its game mechanics, such as peer-rating and credit systems to identify the most effective combinations of design elements. Lerner (Reference Lerner2014) has taken the same approach to improving face-to-face participatory-budgeting processes, and it should work even more seamlessly within the Machine.

Overcoming these and other challenges will require sustained collaborations among designers, researchers, and civic reformers. Such partnerships have already proven fruitful in refining the new wave of public-engagement experiments inspired by deliberative democratic theory (Nabatchi et al. Reference Nabatchi, Gastil, Weiksner and Leighninger2012). By comparison, the online environment makes it easier to collect large samples with rich digital data, collected passively and through incentivized surveys. Whether a shared vision of an online civic commons emerges, however, will require working through principled intellectual disagreements, conflicts between private interests and public goods, and tradeoffs between idiosyncratic innovation and the advantages of a shared platform. Users’ ambivalence toward Google, which integrates diverse online services at the cost of one’s digital privacy, gives a glimpse of the daunting obstacles lying ahead.