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To inform how we think about EU media law in the future, this chapter traces the understandings of harm evident in EU media laws, their proposal documents, and explanatory notes since the 1989 Television Without Frontiers Directive. It identifies a shift from concern with individual harm from exposure to content, to addressing a variety of sources of harm to individual consumers, collectives, and societal systems. It demonstrates that a link between assumptions about control over risk and responsibility remains persistent and shows how responsibility for preventing harm has been increasingly distributed among various actors as changes in the technology and design of services and in the harms being addressed have affected control over the risk. This chapter argues that future thinking in EU media law needs to focus on how the institutional architecture can support effective cooperative responsibility, including addressing imbalances of power and information asymmetries.
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