This article seeks to answer how Paul’s Roman audience, composed mostly of non-Jews, would have understood Rom 1:3–4. It argues that the closest available frameworks would have been the myths of heroized demigods and the more recent imperial propaganda of deified emperors. This reading makes good sense of a number of emphases within Rom 1:3–4, aligns with others throughout the remainder of the Epistle to the Romans, and coheres with Paul’s concepts of the resurrected body and glorification elsewhere in his epistolary corpus (e.g., 1 Cor 15; Phil 2:5–11). The article then discerns three key reasons why Paul would have characterized Jesus in this way: 1) to draw from an existing religious grammar, 2) to justify cultic veneration of Jesus, and 3) to position Paul as a purveyor of divine truth or mysteries.