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Since Korean cultural products and entertainers have gained global popularity – the so-called Korean Wave – many studies have regarded the Korean Wave as Korea's soft power. However, the concept of soft power remains contested in the political science literature, particularly because it is difficult to clearly distinguish it from hard power. This Element, therefore, examines whether the Korean Wave can be considered Korea's soft power within the debate surrounding the concept. The findings indicate that the Korean Wave has enhanced Korea's national image and increased trade and international interest in the country. As Korea is not a superpower, this case suggests that soft power can be real without hard power support and that the Korean Wave is Korea's soft power. Nevertheless, due to the limited evidence that the Korean Wave leads to policy changes in other countries, the term “soft power” should be used with caution.
Diplomacy is a political performing art that informs and determines the decisions of other states and peoples. It shapes their perceptions and calculations, so that they do what we want them to do, because they come to see that doing so is in their own best interests. Sometimes diplomacy rearranges their appraisal of their strategic circumstances–and, when needed, the circumstances themselves. Ultimately, it aims to influence their policies and behavior through measures short of war. Diplomacy succeeds best when it embraces humility, and respects and preserves the dignity of those to whom it is applied. Most of what diplomats do is unseen, and it is relatively inexpensive. Diplomacy’s greatest triumphs tend to be preventing bad things from happening, but gaining credit for something that was avoided is difficult.
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