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This introductory chapter maps the evolving field of European media law and policy and unravels the roles that the Council of Europe, the European Union and European states play in the shared regulatory space. The chapter provides an overview of the key standards and instruments in European media law and policy. It critically reflects on overarching challenges for European media policy that result from the digital transformation of the media ecosystem, the dominance of global tech platforms, the enlargement of the European Union, rising political pressures on independent media and disruptive new technologies such as generative AI. Lastly, the chapter offers a roadmap to the contributions in the handbook.
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