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Dirty little secrets. Secret weapons. Trade secrets. Phrases so ubiquitous in music and audio technology culture that, in the twenty-first century, they serve as powerful mechanisms in the production and consumption of music and audio technologies and skillsets. Secrets and revelatory discourse serves to historicize, imagine and commodify skillsets whilst amplifying technological fetishisation. Grounded in historical and psychology scholarship, this book examines secrets and revelation as part of a continuum of the protection of tacit knowledge. Packed with examples and qualitative data drawn from trade shows, online fora, industry associations, retail, textbooks, and education, this large-scale study elucidates the mechanism of secret holders, secrets, revelation and listeners as being intrinsic to music and audio technology cultures. The results of this research illustrate how, in the potent distillation of music and audio technology knowledge and skillsets into commodified secrets, little to nothing is revealed.
Chapter 16 covers a range of topics related to music licensing. It first summarizes the complex copyright rules surrounding musical compositions and performances, as well as the compulsory licensing regime for mechanical reproductions and the Copyright Royalty Board (RIAA v. Librarian of Cong.). It describes the collective performing rights organizations (PRO) such as ASCAP and BMI, as well as recent market changes introduced by digital transmission. The chapter next addresses the licensing of musical performances, both analog and digital (Arista Records v. Launch Media), with reference to the 2018 Music Modernization Act. The chapter next covers synchronization and master recording rights that are needed when music is paired with video. The issue of music sampling is next addressed, posing questions relating to the feasibility of the current music licensing system in the face of widespread sampling.
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