This Opinion Note is a reflection on the challenges faced by the International Committee of the Red Cross (ICRC) in emerging countries that want to be heard in the humanitarian world without being major donors. The author underlines the importance of the feeling of humiliation that can be seen in the narratives of these countries. After listing some of the specific activities that can be developed in such contexts, he refers to the concept of strategic anchoring developed by the ICRC in order to work more effectively in a world that is becoming increasingly multipolar.