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Keyword: Marketing
  • Textbook
  • Undergraduate

Principles of Integrated Marketing Communications

An Evidence-based Approach
2nd edition (current edition)
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Author: Lawrence Ang, Macquarie University, Sydney
Publication date: 25 February 2021
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From US$145.00
  • Textbook
  • Senior/First Year Graduate

Marketing Channel Management

Organization and Coordination
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Author: Gary L. Frazier, University of Southern California
Publication date: 26 November 2025
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From US$45.00