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Using engaging prose, Mary E. Harrington introduces neuroscience students to the principles of scientific research including selecting a topic, designing an experiment, analyzing data, and presenting research. This new third edition updates and clari...
The fourth edition of this popular text has been significantly rewritten to make it more accessible to students and easier for instructors to use. It remains distinctive in presenting a unified narrative of cognitive science as a field of inquiry in ...
Cutting-edge computational tools like artificial intelligence, data scraping, and online experiments are leading to new discoveries about the human mind. However, these new methods can be intimidating. This textbook demonstrates how Big Data is trans...
This undergraduate biological psychology textbook offers a critical introduction to brain and behavior. Psychology lectures open with 'the brain is the most complex and mysterious object in the universe', only to quickly reduce that complexity by tea...
This textbook introduces the fundamentals of MATLAB for behavioral sciences in a concise and accessible way. Written for those with or without computer programming experience, it works progressively from fundamentals to applied topics, culminating in...