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Authors:
Florian Becker-Ritterspach, Hochschule für Technik und Wirtschaft Berlin (HTW Berlin),
Christoph Dörrenbächer, Berlin School of Economics and Law,
Lutz Preuss, Kedge Business School
Offering a forward-looking and critical approach to International Business, this textbook demonstrates how multinational enterprises (MNEs) shape and are shaped by a rapidly changing global environment. Bringing together established theories, emergin...