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Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by...
Authors:
Richard M. Burton, Duke University, North Carolina,
Børge Obel, Aarhus Universitet, Denmark,
Dorthe Døjbak Håkonsson, Aarhus Universitet, Denmark
Now in its fourth edition, this is the definitive step-by-step 'how to' guide to designing an organization. Building on information processing theory, the book proposes a holistic, multi-contingency model of the organization. This textbook communicat...