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Authors:
Pervez Ghauri, University of Birmingham,
Kjell Grønhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken,
Roger Strange, University of Sussex
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, ch...
Taking a simplified approach to statistics, this textbook teaches students the skills required to conduct and understand quantitative research. It provides basic mathematical instruction without compromising on analytical rigor, covering the essentia...