This chapter shows how to approach AI conferences as a deliberate investment. It explains how to prepare by scanning the program, setting goals, and arranging a few targeted conversations in advance. It then gives practical guidance for presenting your work, emphasizing clear slides, careful pacing, and rehearsal for talks, and simple, visually driven design for posters. The chapter also highlights the value of a short elevator pitch and of using informal moments to exchange ideas and gather feedback. The aim is to turn conferences into catalysts for learning, visibility, and collaborations that outlast the event.