Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction
- Part IBeyond prejudice
- 1From perception to mobilization: the shifting paradigm of prejudice
- 2Prejudice, social identity and social change: resolving the Allportian problematic
- 3An ambivalent alliance: hostile and benevolent sexism as complementary justifications for gender inequality
- 4Prejudice and dehumanization
- 5Stereotyping, prejudice and discrimination revisited
- 6Beyond ‘old’ and ‘new’: for a social psychology of racism
- 7The notion of ‘prejudice’: some rhetorical and ideological aspects
- 8The prejudice problematic
- 9Implicit prejudice in mind and interaction
- 10Rethinking the prejudice problematic: a collaborative cognition approach
- Part IIPrejudice and social change revisited
- Index
- References
9 - Implicit prejudice in mind and interaction
from Part I - Beyond prejudice
Published online by Cambridge University Press: 05 June 2012
Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction
- Part IBeyond prejudice
- 1From perception to mobilization: the shifting paradigm of prejudice
- 2Prejudice, social identity and social change: resolving the Allportian problematic
- 3An ambivalent alliance: hostile and benevolent sexism as complementary justifications for gender inequality
- 4Prejudice and dehumanization
- 5Stereotyping, prejudice and discrimination revisited
- 6Beyond ‘old’ and ‘new’: for a social psychology of racism
- 7The notion of ‘prejudice’: some rhetorical and ideological aspects
- 8The prejudice problematic
- 9Implicit prejudice in mind and interaction
- 10Rethinking the prejudice problematic: a collaborative cognition approach
- Part IIPrejudice and social change revisited
- Index
- References
Summary
In recent years there has been a sea-change in social psychology: away from theories of conscious, deliberate or explicit processing to theories and research of unconscious, automatic or implicit processing. Social information processing of all sorts has been discovered to proceed more or less automatically (Bargh, 1996). Dual process models of information processing propose that ‘effortful conscious reasoning takes place only under relatively rare circumstances, when people possess both cognitive capacity and strong motivation’ (Smith, 1996, p. 905).
From early on (Gaertner and McLaughlin, 1983), these theories of implicit cognition have been applied to understanding negative stereotypes and prejudice that people have for outgroups and their members. The research shows that stereotyping typically proceeds automatically as attention is drawn to race, gender and other characteristics of people unconsciously and unintentionally; and that this in turn shapes social judgements and evaluations of all sorts, also in automatic and unconscious ways (Banaji and Hardin, 1996; Dovidio et al., 1986; Fazio and Dunton, 1997; Greenwald and Banaji, 1995; Wittenbrink et al., 1997).
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- Beyond PrejudiceExtending the Social Psychology of Conflict, Inequality and Social Change, pp. 179 - 199Publisher: Cambridge University PressPrint publication year: 2012
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