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14 - Smart Bots?

A Behavioural Approach to Measure the ‘Intelligence’ of Conversational AI Pre-ChatGPT

from Part III - Algorithmic Behaviour

Published online by Cambridge University Press:  29 May 2026

Ganna Pogrebna
Affiliation:
The Alan Turing Institute
Thomas T. Hills
Affiliation:
University of Warwick
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Summary

The A-IQ project evaluates conversational artificial intelligence (AI) performance through a behavioural perspective, measuring observable external behaviours rather than internal processes considering algorithms developed pre-generative AI. This approach is valuable for applied research targeting end-user perception and where it is not necessary to consider internal processes. The Interdisciplinary Artificial Intelligence Model was developed, consisting of seven domains to solve problems, from which the Interdisciplinary Artificial Intelligence Quotient Scale (iAIQs Scale) was created. The iAIQs Scale contains 62 questions that are evaluated by human testers through a multi-level system of response categories. The A-IQ tests were conducted on Google Now (2018 release) and Google Assistant (2021 release), Siri (Apple), Cortana (Microsoft) and Alexa (Amazon). The results revealed that Siri had the best overall performance due to high scores in the working memory domain, while Cortana scored highest in explicit knowledge. However, no conversational AI scored in the critical or creative thinking domains. Testing, conducted in 2021 (pre-ChatGPT release), showed improvements in Google Assistant’s performance, followed by Alexa, while Siri showed minimal improvements. A prototype was developed to automate the testing process and facilitate continuous monitoring. Limitations were identified regarding reproducibility and objectivity, but the A-IQ project contributes to the evolving field of human–machine interaction, focusing on communication. This chapter focuses specifically on conversational agents developed prior to the release of ChatGPT, with generative AI systems examined in Chapter 15.

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