Voice-Powered Artificial Intelligence

doi:10.1017/9781107165250.018

15 - Voice-Powered Artificial Intelligence

from Part II - Technologies in Cyber Behavior

Published online by Cambridge University Press: 06 December 2024

Francesca Pucciarelli and

Andreas Kaplan

Edited by

Zheng Yan

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Zheng Yan: Affiliation:
University at Albany, State University of New York

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Summary

1 Introduction

2 Voice-Powered AI: Many Names, a New Digital Experience

3 The Growing Market of Voice Technology

3.1 Voice-Controlled Virtual Assistant Adoption and Use

3.2 The Voice War: A Zoom into the Current Offering of Virtual Assistants

4 The Impact of Voice Assistants on Consumer Behavior

4.1 How Voice Is Changing the Customer Journey

4.2 Voice Search: Consumer Concerns and Current Limits of Intelligent Voice Assistants

5 A (R)Evolution across All Industries

6 Marketing at the Age of Voice-Powered AI: Implications for Organizations

7 A Look Ahead

8 Conclusions

9 Future Directions

Keywords

Artificial Intelligence voice-powered Artificial Intelligence voice assistant virtual assistant intelligent personal assistant voice-controlled virtual assistant strategic marketing voice AI opportunities

Information

Type: Chapter
Information: The Cambridge Handbook of Cyber Behavior , pp. 438 - 460

DOI: https://doi.org/10.1017/9781107165250.018 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2023

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