Television’s historical arc begins with its early years or “network era” when a handful of broadcasting channels and key companies dominated. American TV quickly adapted radio and movie strategies, saturating American homes by the 1960s. It created a shared national culture both through its storytelling and its function as a source of news information. But things in the 1980s shifted during the cable/satellite era when programming or “niche marketing” targeted narrower groups shaped by their interests, language, or social factors across dozens of channels. Television transformed again during the era of the Internet and subscription streaming. Its evolution from mass to micro audiences, from scheduled to on-demand experiences, and from domestic to international viewers has changed what was commercially viable, allowing for greater diversity across sexuality, race, ethnicity, and class lines. Throughout its production and reception changes, though, American TV has been a key cultural storyteller.