This chapter examines the rise of regular mass, public giving, through initiatives such as Save the Children’s Penny-a-Week scheme in thousand of factories, Christian Aid Week and the hundreds of branches of Oxfam, War on Want and Save the Children that initiated a huge variety of fundraising activities. Britain was a nation of givers, but the perennial problem of humanitarian fundraising was always apparent: that people gave in response to immediate suffering when the charities were committed to long-term aid. This chapter reviews the publicity materials and surveys of public opinion to examine the persistent nature of the problem, demonstrating the extent to which an incredibly self-aware sector has nevertheless been locked into the pursuit of fundraising tactics which it knows are far from appropriate. One consequence was the discrepancies in attitudes to poverty overseas and immigration in the UK. The Commonwealth, as both a post-imperial entity and as a facilitator of aid interventions, remained crucial to the imagination of what charity meant overseas. But when that Commonwealth came home – via immigration – the silences of the humanitarian charity spoke volumes too.