Chapter 4 engages with China’s ideational power as part of its image-making in Ethiopia, and more broadly in Africa. The chapter directly speaks to the ongoing debates about the export of the China model to the Global South by delving into the content of and perceptions toward China’s official training programs of African elites. Rather than exporting a model, I find that Chinese educators and officials attempt to legitimize China’s governance (both domestic and global) and to show off China. The actual delivery of these trainings carries some consistency, such as the presentation of China as an alternative type of democracy, as well as some arbitrary content diffusion in specific governance domains like journalism. Far from passively buying into the “China model,” Ethiopian participants soften their perceptions of China, but also negotiate and reject some of its persuasion narratives and strategies.