Published online by Cambridge University Press: 26 April 2026
In Chapter 14, Studying the Psychology of Persons: Methods, Assumptions, and Commitments, we describe general characteristics of research methods that are based on a view of people as socially situated persons. These methods go by different names, such as interpretative research, qualitative research, and in some cases ethnographic research. We describe the steps in such research: developing a knowledge interest and useful researchable questions, selecting participants and compose a group to study, deciding how to gather data, and choosing methods for analysis. We discuss common assumptions and commitments in these approaches, such as an interest in what is specific and contextualized in human life, and an interest in people’s language use. The final part of the chapter contains a discussion of what it would mean for psychologists to change their theoretical thinking to such a degree that they need to change their thinking styles, as well as suggestions for how to initiate such changes.
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